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Make and Take Social Media Marketing

Presented by:

André Pichly, M.S., CPRPRecreation SuperintendentCity of West Sacramento

1. You know what to do, right?2. Please sign in with your Agency Name and the number of people attending

the webinar from your agency today.3. Type the names of those wanting CEUs for this webinar with CEU after

their name. (Jodi Rudick, CEU)4. Have you read and reviewed your handouts?

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• Be able to articulate the purpose of your organization having a social media presence and identify the key components in both a user-friendly policy and strategy

• Take material from this session that can be used to implement your own social media staff training session*

*All documents have been included with iLinc emails for you to download.

At the end of this webinar you will. . .

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What is the purpose of social media?

To allow individuals to connect with one another regardless of their physical location.

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Forms of Social Media*

Blogging

• Wordpress• Typepad• Blogger

Social Networking

• Facebook• LinkedIn (For

Professionals)• Myspace

Microblogging

• Twitter• Instagram• Snapchat• Vine

Social Curating

• Pinterest• List.ly

Social Bookmarking

• Delicious• Digg• Reddit

File Sharing

• YouTube – Video

• Slide Share – PowerPoint

• FlickR, Picasa - Photos

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1. Where do you feel your agency is with social media right now?

2. Does your agency use social media? If not, why?

3. What are your concerns in regards to staff using social media?

Small Group Discussion3 minutes, 3 Questions to discuss and share

Make and Take Question #1

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"In a time when customers have the power to tarnish a brand and reach hundreds of thousands of people instantly via social networks, shouldn't you make it easy as possible for them to communicate with you in as many ways as possible?“

Tom Frick, Return on Engagement (2010)

Control your social media presence.

Social media is not a trend, it is a cultural shift and we need to embrace it.

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Social Media Policies

True or FalseOur agency has a written social media policy.

Do you NEED one?

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We developed a policy that was ‘user friendly’ and would

allow us to evolve

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The City reserves the right to restrict or remove any content that is deemed to violate the social media policy or any applicable law.

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Facebook, Twitter, YouTube and City iLights are the only authorized social media outlets for use by the City. If other social media outlets are found to provide value to the workplace and the public they will be added to the list of authorized social media sites.

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Employees representing the City via social media outlets must conduct themselves at all times as representatives of the City of West Sacramento and act professionally and within established work rules and policies. Employees that fail to conduct themselves in an appropriate manner may be subject to discipline up to and including termination.

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Own Your Post!

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We decided to do it ourselves vs.

having someone do it for us

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Regarding the pre-webinar assignment…

Which of the following describes you/your group?a) Everyone read/reviewed the pre-webinar

handouts.b) Some people read/reviewed the pre-webinar

handouts.c) Most did NOT review the pre-webinar handouts

but we WILL, because they look great.d) What pre-webinar handouts?

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Handouts/Resources Included with this Webinar

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"Consider creating an editorial calendar to help manage your content schedule.“Tom Frick, Return on Engagement (2010)

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Your Facebook Use

True or FalseI/Most people in my group have a personal Facebook Page.

In your chatbox…How often do YOU or most people in your group check

Facebook?

How often do YOU or most people in your group add content (updates, post photos/videos, comments) to

your Facebook profile?

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Think like the customer . . . . . . .• If you have your own Facebook account, how

do you use it and what do you enjoy about it?

• What do you believe makes for a good post?

What Makes a Good Post?2 Minutes, 2 Questions to discuss and share

Make and Take Question #2

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Negative Comments

True or FalseIt is always best to ignore negative comments or complaints found on

social media.

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“If someone posts a legitimate gripe about you or your company . . . if you want to be a good social citizen the best thing you can do is either refute it with tangible evidence to the contrary or offer to fix the problem. As Mitch Joel said in his book Six Pixels of Separation, ‘You can’t control the conversation. . . You can control whether or not you take part.’”

"If you edit dissenting comments, you could be viewed as undermining an open dialogue, which could be detrimental to the perception of your company or organization."

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Tips for Twitter

• No more than 140 characters• Can post photos• URL Shortening apps help allow links to specific web pages

– Bit.ly • http://www.cprs.org/user_media/pdfs/DEPR_Webinars/catalog_2013

-webinar_series.pdf becomes http://bit.ly/19w1Pdf

– Tinyurl.com– Ow.ly– Goo.gl

• Can be use to post public or private “tweets”• Real Time 46

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Know Your Audience. . . throwing content blindly against a wall to see what sticks doesn’t tend to be a very effective way to engage users. Instead, figure out who those users are and what they want and then provide it to them.

Tom Frick, Return on Engagement (2010)

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• Who are our customers?• Do you know which of your customers are

using social media?• Benefits of engaging customers vs. ‘pushing’

information.

Questions we asked ourselves as we developed our Social Media Strategy

Specialty Groups

Specialty Groups

Specialty Groups

Specialty Groups

Don’t neglect the newsfeed!

Know when to post . . .and when not to

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• Our next move with social media should be to . . . _________________________________

• Who will need to champion our social media effort?

• The three (3) things I want to do to move my organization’s social media strategy forward are:1. ____________________2. ____________________3. ____________________

Discuss, Share and CompleteMake and Take Question #3

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Social Media is not marketing . . . It is a form of

2-way communication that should be part of your marketing plan

Social Media is not marketing . . . It is a form of

2-way communication that should be part of your marketing plan

Social Media is not marketing . . . It is a form of

2-way communication that should be part of your marketing plan.

Next Month’s Webinar

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Make and Take Event Planning• Facilitated by Leslie Fritz, CPRS• leslie@cprs.org • Our final 2013 Webinar will showcase lessons

learned, tips and strategies from park and recreation professionals who have designed, coordinated and managed large and small events.

Presented by:André Pichly, M.S., CPRPRecreation SuperintendentCity of West Sacramento(916) 617-4627andrep@cityofwestsacramento.org : www.linkedin.com/in/andrepichly Department website: www.westsacfun.org

Thank you!