Make a living making a difference LOW in Cost, Low in ... · LOW in Cost, Low in Effort, High in...

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Current LibraryCareers.org Website

In the Year 2007 A.D.a group of library leaders...

...emerged!These leaders were charged

with marketing a websitefor job seekers, highlighting

the opportunities in libraries.Th

us, t

he n

eed

for a

prio

ritiza

tion

of th

e pla

n Our goal: identify actions that are

LOW in Cost, Low in Effort,

High in ReturnLIBRARYCAREERS

.ORG

making a differenceMake a living

And then accomplish some of them

designa logo

update old info

- Salary info from latest

ALA-APA Report

- Job descriptions from

Latest job postings

producepublicity - printable brochures

for Career centers

- E-mail templates

Emerging Leaders 2009 - Team P

Prioritzed Marketing PlanShort Term, Low Cost / E�ort Goals- Create a Logo for the website for use in publications- Write e-mail templates for contacting career centers- Update web content (e.g. salary info, job descriptions)- Create printable brochures to send to career centers- Integrate dynamic content via RSS (e.g. available jobs)

Long Term, High Cost / E�ort Goals- Multimedia integration (e.g. creating videos)- Web 2.0 marketing (e.g. Second Life)- Site navigation revision and usability study

What’s with thesilhouettes?

Libraries are beautiful buildings

with fantastic services andmagni�cent collections.

But they are nothingwithout people.

Photo by Thomas Hawk at Flickr.com.

While sound researchand reasoning informed

their plan, sta�ng at ALAprevented implementationof their recommendations.

eric frierson The University of Texas at Arlington

Chella vaidyanathan The University of Miami

Leigh Anne vrabel Carnegie Library of Pittsburgh