Major Film Studios:An Activity

Marketing and Advertising

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What is challenging about marketing a movie?

High Concept Easily identifiable characteristics Star package Pre-sold property

Brand Development

High-end furniture Wallpaper patterns “Rebecca Luxury

Wardrobe” “Rebecca Makeup

Kit”

Merchandise to Appeal to Certain Type of Audience

MovieTrailersPurpose?

Memorable?Change over time?

Difference by genre?

http://www.youtube.com/watch?v=2MbDTGFSsAQ

Fans and Trailers “The Shining”

• http://www.youtube.com/watch?feature=player_embedded&v=KmkVWuP_sO0

“Mary Poppins”• http://www.youtube.com/watch?v=

2T5_0AGdFic

Targeting Audiences

Targeting Audiences for Trailers: Quadrants

Men under 25 Women under 25

Men over 25 Women over 25

Targeting audiences: Trailers

TV Spot Superbowl TV Spot #1 TV Spot #2 TV Spot #3 TV Spot IMAX