EXHIBITIONCOMPONENTS

AHMED RAGAEE2006

•TADITIONAL •NON TRADITIONAL

EXHIBITIONCOMPONENTS

TRADITIONALTRADITIONAL

PRODUCTSPRODUCTS ORGANIZERORGANIZER

EXHIBITOREXHIBITORVISITORSVISITORS

PRODUCTSPRODUCTS ORGANIZERORGANIZER

EXHIBITOREXHIBITORVISITORSVISITORS

EXHIBITIONEXHIBITIONCOMPONENTSCOMPONENTS

TRADITIONALTRADITIONAL

ALL productsALL productsAgriculturalAgricultural

Fresh fruit & Fresh fruit & VegetablesVegetables

fishfish Food processedFood processed ToolsTools

IndustrialIndustrial machinerymachinery

PRODUCTSPRODUCTS

TRADITIONALTRADITIONAL

ORGANIZERORGANIZER

ONE NATIONAL ONE NATIONAL ORGANISATIONORGANISATION

Looks After Trade Fairs Looks After Trade Fairs &Exhibitions&Exhibitions

LOCALLOCAL

OVERSEASOVERSEAS

TRADITIONALTRADITIONALEXHIBITOREXHIBITOR

NATIONAL ORGANIZATIONSNATIONAL ORGANIZATIONS Big ProducersBig Producers

Large CompaniesLarge Companies( ( Same List For Each ExhibitionSame List For Each Exhibition ) )

TRADITIONALTRADITIONALVISITORSVISITORS VISITORSVISITORS

OFFICIALSOFFICIALS GROUPSGROUPS FAMELIESFAMELIES

INDEVIDUALSINDEVIDUALS

NON TRADITIONALNON TRADITIONAL 1 -COORDINATOR

2 -FACILITATOR 3 -INFORMATION

4 -TIMING 5 -LOGISTICS

6 -NEW TECHNIQUES7 -MEETINGS & SEMINARS

8 -PUBLICATION

EXHIBITION COMPONENTSEXHIBITION COMPONENTS

1 -COORDINATORS 1 -COORDINATORS

- -A Person Or A Company Which A Person Or A Company Which Coordinates Among Organizers , Coordinates Among Organizers , Exhibitors ,Cargo Companies And Exhibitors ,Cargo Companies And HotelsHotels

- -National Agencies In Overseas National Agencies In Overseas Trade Fairs &ExhibitionsTrade Fairs &Exhibitions

- -A company Which Book PlacesA company Which Book Places

NON TRADITIONNON TRADITION

2 -FACILITATOR * *A Person Or A Company Which A Person Or A Company Which

Offer Service To FacilitateOffer Service To Facilitate

Participation In Trade Fairs Participation In Trade Fairs &Exhibitions Such As&Exhibitions Such As : :

Tpo`s And Ngo`sTpo`s And Ngo`s

NON TRADITIONNON TRADITION

PROMOTIONAL AGRNCIES

COMMERIAL REPRESENTATION

CHAMER OF COMMERCE

TPO`S

33--INFORMATIONINFORMATION NEEDED NEEDED3.13.1 - -Basic InformationBasic Information

3.23.2 - -Information Concerning ExhibitionInformation Concerning Exhibition3.33.3 - - Concerning EXHIBITSConcerning EXHIBITS

3.43.4 - - ClimateClimate 3.53.5 - -Market StructureMarket Structure

3.63.6 - -Trade RegulationsTrade Regulations 3.73.7 - -Logistics InformationLogistics Information

3.83.8 - -Available CommunicationAvailable Communication

EXHIBITIONCOMPONENTS

3.23.2 - -INFORMATION CONCERNING EXHIBITIONINFORMATION CONCERNING EXHIBITION

WHEN?

WHERE?

WHAT TAYPE?

HOW?

INORMATION NEEDEDINORMATION NEEDED

3.33.3 - -EXHIBITSEXHIBITS

WHAT ARE THE ITEMS?

WTAT TYPS?

HOW MANY?

PREVIOUSE REPORTS

INORMATION NEEDEDINORMATION NEEDED

INFORMATION NEEDED INFORMATION NEEDED

3.43.4 - -CLIMATECLIMATE

DURING THE EVENT WHAT IS EXPECED WEATHER?

IS IT RAINY? WHAT ARE OTHER PHNOMINA

3.53.5 - -MARKET STUCTUREMARKET STUCTURE

MARKET CHRACTRISITICS.

MARKET SEGMENTATION.

COMPETITION STIUATION .

IS IT FREE MARKET?

INORMATION NEEDEDINORMATION NEEDED

3.63.6 - -TRADE REGULATIONSTRADE REGULATIONS

*IMPORT REGULATIONS *CUSTOMS

*TRADE BARRIERS *TRADE RELATIONSHIP

INORMATION NEEDEDINORMATION NEEDED

INORMATION NEEDEDINORMATION NEEDED

3.73.7 - -LOGISTICS LOGISTICS INFORMATIONINFORMATION

WHAT ARE CARGO SERVICE AVALABLE?ALTERNATIVES

COST COMPARISON LIST OF CARRIERS

STAFF TRANSPORTATION& ACOMMODITION

INORMATION NEEDEDINORMATION NEEDED

Available CommunicationAvailable Communication

NON TRADITION

4 -TIMING DISSNIDING

NON TRADITION

55..LOGISTICSLOGISTICS

CARGO SHIPPMENT PERSONS TRAVLING

ACOMODION

NON TRADITION

NEW TECHNIQUES

All in all Samples

Gifts Models

NON TRADITION

MEETING- -In Pavilion

-Exhibition Ground

- Agent Premises- -Distributor

Location- -Public Places

SEMINARSRelated Topics

Direct

88 - -PUBLICATIONSPUBLICATIONS BUSINESS CARDS

ADVERTIZINGBROCHOURS

LEAFLITVISITORS RECORD

FLOW UP NEWS LETTERS

NON TRADITION