Post on 22-Jan-2017
Natural Mixed Reality Technology Kieran Blanks, Jean Dang, Rahul Gupta, Jessica Nozzi, and Priyanka Rawat
Mixed Reality
Augmented Reality
Virtual Reality
Virtual objects are integrated into and responsive to the natural world
Visible natural world is overlaid with a layer of digital content
Natural surroundings are entirely blocked by the screen
What is Mixed Reality?
Why Magic Leap?
PLAY WORK LEARN
The User Experience
Product Design
Home touch buttonSpeaker
Classic Design
Device in use indicator
The Magic Advantage
Proprietary
Technology
Safer
Better Reality
Breadth & Depth of
Application Areas
150+ Patents
VR/AR/MR Sales Forecast
$5Billio
n $150Billion
$500 Billion
2016 2020 2025
Source:
$900 Million for 20% Equity
Seed $50M
Series B $542M
Series C $793.5M
Series D $750M
• Technology development
• Production• Hiring top talent• Content development
Current Valuation$4.5 Billion
Powered By:
Rony Abovitz, FounderBio-Medical EngineerWorld leader in human-interactive robotics for orthopaedic surgery
Dr. Brian Schowengerdt, Co-Founder Chief Science & Experience OfficerInventor of 100+ filed patents in MR
Management Team
"It's so badass you can't believe it! It's one of the
few things I've ever experienced in my life where I came out and
said, 'This changes everything. This is a
marker of the future."Thomas TullCEO, Legendary Entertainment
Q&A
APPENDIX
Marketing Strategy • Price will be comparable with current virtual reality
headsets in the market Introductory Price: $600 Pre-orders available
• Penetrate markets in China through Alibaba’s e-Commerce platform (400M+ users)
• “When we ship our first product, that will be the first product - not a beta version.” Pilot production & user and customer testing before
release
Competitors
Market Segments
Target Market • General-purpose wearable computing• $65B+ gaming market• Expansion into the $100B+ mobile market• Target customer personas:
Outdoor enthusiasts Gamified workers Anti-gamers Music culture