Post on 26-Jan-2015
description
Magento – A Right Solution for E-Commerce
Presented By: Mrunmayi Desai
Principal Consultant, CIGNEX Technologies Aug 30, 2011
Agenda
• CIGNEX Overview
• Magento: e-commerce platform for growth
• Case Study & Demo
• Q & A
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What Does CIGNEX Do?
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Saving
Tim
e
In the last 10 years, CIGNEX helped clients save over US$ 500 Million by adopting Commercial Open Source Software across 200+ implementations
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portals
intranets
extranets
e-commerce
content management
social collaboration
mobile apps.
ICMP
integration & ESB
contract management
document management
records management
digital asset management
business process/workflow
business intelligence
SAP services and more …
Open Source Center of Excellence (CoE)
CIGNEX Confidential
DAM
Where We Can Help You
Overview of E-Commerce Industry
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Growing E-Commerce Market
• Forrester expects Western Europe Market to grow € 114 billion by 2014
• In APAC, eMarketer forecasted a total revenue of $ 168.7 billion in 2011
• By 2015, Forrester predicts e-commerce Market in US to reach $300 billion
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Challenges:
• How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes?
• What are best practices and innovations in sales and e-commerce to achieve business objectives?
• How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent?
CIGNEX - Magento Confidential
Factors that would influence E-Commerce
Factors Influencing E-Commerce Selection
Shopping Cart, Product Catalogs & Settlement Processes
Web 2.0 rich Internet applications (Reviews, RSS, Blogs etc.)
Leverage external web services (Amazon/eBay Services, Google Analytics etc.)
Integration with Smartphones and web enabled devices
Supports Multiple Payment Platforms for B2B & B2C Sales
Improvements in Site Search & external search engines (e.g. Google, Bing, Yahoo etc)
Ownership Models such as licensed s/w, SaaS, web hosting services, outsourcing and OSS )
Personalization of overall Online Experience
* Gartner Magic Quadrant for E-Commerce by Gene Alvarez
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Magento – Open Source E-Commerce Solution
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Magento: E-Commerce Platform for Growth
Feature rich Professional Open Source E-Commerce Solution
* Data from Magento Website 9
45 Employees in 2007
260+ in 2011
6 Offices Worldwide
400,000+ Community Members
& Forum Posts
100,000+ Merchants
80+ Languages
$25 Billion Transactions / yr
3 Million+ Downloads
3,800+ Extensions
CIGNEX - Magento Confidential
Magento Architecture
• Extensible and Upgradeable Architecture – PHP5 Built on Zend Framework
– Event Driven Architecture to Simplify System Extensibility
• Architecture Maintains Upgradeability with Customizations
– Core – Local – Community
• Core Flexibility on Design Look and Feel – MVC Architecture
• Core API opens platform for integration – Supports Both SOAP and XML-RPC Protocols
• Catalog Cart & Checkout
• Customer Order
• Product Gift Messages
* Data from Magento
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Enabling Online Business
Manufacturing/ Suppliers/ ERP System
Accounting & Finance Inventory/ Shipping Fulfillment
Web/ Content Development
Marketing Customer Service & Support
Product Development/ Purchasing
* Data from Magento 11
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Magento Benefits – Open Source
Dramatically Reduce TCO
Freedom from Vendor Lock-in
Flexibility & Auditability
Support
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Magento Benefits - Features
Marketing Promotions & Tools
Search Engine Optimization
Catalog Management
International Support
Order Management
Analytics & Reporting
Customer Service
Mobile Commerce
Site Management
Payment
Shipping
Customer Accounts
Catalog Browsing
Checkout
Product Browsing
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Magento Benefits - Community
• Forums: Over 400,000 registered members with over 100,000 topics of discussion
• Wiki: With recommended articles for Store Owners, Designers and Developers
• Translations: Over 60 existing translation projects
• Issue Roadmap: 100% resolvability in almost all Magento version releases
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Global Brands on Magento
• Over 100,000 merchants worldwide use Magento to power their ecommerce front
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Magento Practice @ CIGNEX
Close working relationship since 2010
Global - Gold Solution Partner
Certified Partner
– Deployed over 15 enterprise solutions
on PHP
Achievements
– Integration Expertise - Drupal, Liferay,
ERP/SAP, FusionForge, SSO,
Limesurvey, MRBS, Payment gateways
– Community Contributions
• CQUAD – Captures the best of Drupal
and Magento with complete package
for an e-commerce website
• PaymentTech Chase
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Case Studies: E-Commerce
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High Tech: Magento based E-Commerce Portal
• Leading high tech manufacturer supplying high performance IT hardware products
• Challenges Faced
– Lack of pre-defined content management workflow and manual content publishing causing delays in product roll out & online promotions
– B2B & B2C e-commerce not fully supported
– Lack of extranet affecting real-time collaboration with partners and affiliates
• CIGNEX Solution – Magento based website with powerful CMS & e-
commerce functionalities
– Extranet site for partners and affiliates with requisite security and workflow management
• The Benefits
– Reduced time to roll out new products (via web) across geographies
– Full fledged Catalogue and Order Management functionalities
– Low TCO across license, infrastructure & support
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Media: Magento based E-Commerce Solution
• Our clients are worldwide leaders in hard drive & global producers & distributors of digital entertainment
• Challenges Faced – Needed a reliable partner who can build a site
within aggressive launch timeline – Integrate with – Silverlight with Digital Rights
Management and Device Management
• CIGNEX Solution
– Ecommerce Website with enterprise features – Integration of OpenCase (Java based CMS) and Magento through SOAP
• The Benefits – On schedule launch of e-commerce website – Reduced TCO due to Open Source standards
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DEMO
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Q & A
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CIGNEX makes Open Source work for you!
Mrunmayi Desai Principal Consultant mktg@cignex.com
THANK YOU!
CIGNEX - Magento Confidential