Post on 23-Aug-2020
MAGAZINE SEMINAR Shaping the Future of Print
Thursday 1st February 2018, Brussels, Belgium
The Hotel, Boulevard de Waterloo 38, 1000 Brussels
08h30—17h00
Sponsored by:
Welcome to Magazine Seminar 2018!
Co-organisers Intergraf and Smithers Pira, sponsored by
manroland and supported by ERA, NOPA and EMMA, wish you a
very pleasant stay in Belgium.
Shaping the Future of Print is an event series co-organised
by Intergraf, the European Federation for Print & Digital
Communication, and leading market research firm Smithers Pira.
Each of the seminars focus on a different niche market of the
printing industry. Past events have dealt with direct mail and
book printing.
Magazine Seminar 2018 is a special event because it is
being held in Brussels, the heart of Europe and home of the
European Union. Delegates have the opportunity to visit the
European Institutions, as well as being welcomed to the seminar
by a representative of the European Commission.
Your moderators are Mike Hopkins, printing industry
expert & consultant, and Fiona Narburgh, strategy &
communications specialist and performance coach.
Moderators
Nicolas Sennegon
The Economist Group
Case Study: The Economist—The
Audience Journey
James Hewes & Chris Kerwin
FIPP & BBC Worldwide
Case Study: How BBC Worldwide are Applying Trends in Publishing Media to Britain’s Biggest
Food Media Brand
James Hewes was appointed President & CEO of FIPP in September 2017. Previously he
worked at the Dubai-based Gulf News Publishing and across BBC Worldwide and BBC Maga-
zines, growing BBC Magazines’ licensing portfolio from 8 to 55 editions. Chris Kerwin is Head of
Publishing at BBC Worldwide, the commercial arm of the BBC, where he has worked since 2012.
He has responsibility for all BBC-branded publishing activity, including managing the BBC Good
Food brand and the publishing business for Top Gear. Chris has worked in digital media for
approaching 20 years and has driven significant digital growth for many businesses and brands.
James will interview Chris about the tremendous success of BBC Good Food and the steps
taken to build Britain’s most successful food media brand.
After working in media organisations
since 1999, Nicolas Sennegon joined
The Economist Group in 2008. He held
various sales and marketing manage-
ment roles before becoming Chief
Revenue Officer in 2014. In 2015 he
also became Executive VP, joining the
Management Committee of The Econo-
mist Global Media Businesses. Nicolas
will present a company case study.
Speakers
Malwina Nowakowska
European Commission, DG GROW,
Resource Efficiency and Raw Materials
Welcome
Malwina is Deputy Head of Unit, Re-
source Efficiency and Raw Materials, at
DG GROW—European Commission.
Ingo Raab & Collin Müller
Burda
Case Study: Burda Magazines
Forthcoming
Dr. Sean Smyth
Smithers Pira
Magazine Market Study
Sean Smyth has spent over 25 years in
the printing industry in senior technolo-
gy positions for a variety of print busi-
nesses across the supply chain, both in
hands on and consultancy roles. An
expert in the field, Sean regularly
speaks at and chairs conferences about
printing technology. He will present to
you Smithers Pira’s market research
about the European magazine market.
Ranj Begley
Readly UK
Readly: Serving the changing magazine
reader
Ranj Begley is Managing Director of
Readly, the ‘all-you-can-read’ magazine
service. She built the company from the
bottom-up, with Readly now dealing
with 98 UK publishers, 713 UK maga-
zine brands and customers in 50 coun-
tries. Ranj shifts between strategy, day-
to-day management and fundraising, as
well as leading Readly’s expansion into
new markets around the world.
Einar Ryvarden
Den Norsk Legeforening
Membership & Scientific Magazines:
Challenges & Choices in a Digital World
Einar Ryvarden is Digital Manager of
The Journal of the Norwegian Medical
Association. After working in the media
industry since 1992, he has expertise in
cross-media publishing, digital maga-
zines, e-commerce and digital advertis-
ing. Einar will speak about the challeng-
es facing the non-commercial member-
ship and scientific publishing industry,
detailing how the Journal navigates this.
Daniel Knapp
IHS Markit
Advertising Futures for Magazines
Daniel Knapp is Executive Director at
the global information company IHS
Markit. His focus areas include the
future of TV/video, social media, adver-
tising-funded business models, AI-
driven marketing, data strategies and
media policy. Daniel will speak about
advertising trends, the role of maga-
zines in the media mix, digital transfor-
mation and new digital infrastructures.
Josef Aumiller & Markus Kaufmann
manroland web systems & Druckhaus Kaufmann
Technological Developments in Publication Printing
Josef Aumiller is working as Vice President Sales for manroland web systems, the leading
global supplier of web offset printing machines. He will show in his presentation how the latest
web offset press technology supports the needs of publication printers.
Markus Kaufmann is owner and Managing Director of Ernst Kaufmann GmbH & Co. KG.
based in the city of Lahr, Germany. Founded in 1816 the family owned printing house with
220 employees was awarded as Germany`s “Magazine Printer of the year 2017”. Markus will
give a brief overview about the technological challenges of publication printing and how his
company is responding the requirements of publishers.
Agenda
08:30—09:00 Welcome Coffee
09:00 -
09:30 Seminar Opening and Welcome
Moderators, Co-Organisers and European
Commission
09:30 -
10:00 Magazine Market Study
Dr. Sean Smyth, Print Consultant at Smithers
Pira
10:00 -
10:30
Case Study of The Economist—The
Audience Journey
Nicolas Sennegon, Executive VP and Chief
Revenue Officer at The Economist Group
10:30—11:00 Coffee Break
11:00 -
11:45
Case Study: How BBC Worldwide are
Applying Trends in Publishing Media to
Britain’s Biggest Food Media Brand
James Hewes, President & CEO at FIPP and
Chris Kerwin, Publishing Director at BBC
Worldwide
11:45 -
12:15 Case Study: Burda Magazines Ingo Raab & Collin Müller, Burda
12:15 -
12:45 Panel Q&A Morning Speakers
12:45—13:45 Lunch
13:45 -
14:15
Readly: Serving the changing magazine
reader
Ranj Begley, Managing Director at Readly
UK
14:15 -
14:35
Technological Developments in
Publication Printing
Josef Aumiller, Vice President Sales at
manroland and Markus Kaufman, Owner and
Managing Director at Ernst Kaufmann GmbH
14:35—15:00 Coffee Break
15:00 -
15:30
SWOT analysis of the magazine sector
(Strengths; Weaknesses; Opportunities;
Threats)
Group Brainstorming
15:30 -
16:00 Advertising Futures for Magazines
Daniel Knapp, Executive Director TMT
Research & Analytics at IHS Markit
16:00 -
16:30
Membership & Scientific Magazines—
Challenges & Choices in a Digital World
Einar Ryvarden, Digital Manager at The
Journal of the Norwegian Medical
Association
16:30 -
16:45 Seminar Closing Moderators
Swakopmunder Str. 3 | 81827 Munich | DE
+49 (89) 439 5051 | info@era.eu.org
Tallskogsvägen 5 | SE-825 Hudiksvall | SE
+46 (0) 70-727 57 58
anders@bovin.se | mats.olsson@matsolsson.se | peder.schumacher@v-tab.se
Rue de Namur 73A | 1000 Brussels | BE
+32 2 536 06 06 | info@magazinemedia.eu
Supporting Organisations
Sponsored by
Event Organisers
Avenue Louise 130A | 1050 Brussels | BE +32 (0) 2 230 86 46 | info@intergraf.eu
Cleeve Road, Leatherhead | KT22 7RU Surrey | UK
+44 (0) 1372 802 000 | info@smitherspira.com