MAGAZINE RESEARCH

Empire + Total Film

Before I begin construction on my movie poster, as I did

with both the movie poster and the actual teaser trailer, I

will have to construct research into real media products

that will influence my magazine construction.

The two magazines I will compare will be Total Film and

Empire, two popular film magazines.

The image, taken from The

Amazing Spiderman is laid over

the masthead of the magazine; this

is a regular feature found in many

popular magazines. Their

popularity ensures they do not

have to reveal the full title.

Masthead written in a bold font, to

attract the eye and make it

noticeable to the customer. This

font is kept consistent each issue.

Colour coding on the skyline

banner; Prometheus in a yellow

font to make it noticeable.

Declarative ‘Worlds best movie

reviews’ The magazine is

renowned by the market and has

weight to such a claim.

Red sticker on left channel; eye-

catching and features a list.

Listing is commonly used in

movie magazines and this one

details ‘12 movie surprises that

will rock 2012’.

Sub headings used to highlight

content of magazine in a

compressed, neat listing whilst

also alternating the colours.

Magazine, issue date, number

and website. Website allows

inter-textuality and ability for

more content online.

Text box; exclamatory ‘EXCLUSIVE’

draws attention to the eye as it explains

the main article.

Bullet points detail content of main

article in a compressed fashion and

stars are used to keep in context with

the cinematic/film field.

‘FREE’ written in red and capital large

font. Striking colour draws readers

attention to a ‘freebie’ – a giveaway

incentive to encourage the reader to

purchase. Adjective ‘Amazing’

describes posters.

‘+’ Plus sign highlights further content

inside the magazine listed below. Brief

sentences, alliteration of ‘playboy, port

and ping-pong’.

Barcode alongside publisher.

Bold masthead in a striking red

colour.

Similarly to ‘Total Film’, masthead

written in a consistent font each

issue.

Issue date and pricing. Two prices

are shown; pounds and USD

representing US Dollars. The

magazine is sold in a number of

regions highlighting its popularity.

A bold declarative is made ‘The

world’s biggest movie magazine’

highlighting its universal popularity.

Also a reference can be made with

the name ‘Empire’.

Website of the magazine; inter-

textuality and more content online.

Bold font; ‘Massive Preview Special’. Massive suggests a large quantity of reviews/content for the reader. More content = more value.

Listing of all the films in the magazine. ‘And many more’ suggests that there is even more content for the reader

Non-standard English/colloquialism ‘Bloody Hell’ used on front cover. Refers to blood on main photo.

Further content displayed

along bottom banner.

Background design can

refer to a movie

clapboard.

Side barcode to allow

more space for banner.

Secondary image of

images taken from

various films. Compared

to single image used on

other front covers.

My aim for my magazine is to:

Have a banner alongside the foot of the front cover displaying

more content.

Have small subheadings.

Have a colour scheme that meshes well together.

Ensure the final magazine is interconnected with my other

products.

Have a website and issue date/no.

Have a bold, eye-catching masthead.

Have a main movie EXCLUSIVE!

Use a main image but also possibly have other images

alongside.