PRESENTATION ON

SUBMITTED BY:ASHWINI BHAVSAR

TABLE OF CONTENTS• CHAPTER 1: INTRODUCTION

1.1 Object of the study

1.2 Selection of the organization

1.3 Objective of study

1.4 Research methodology

1.5 Limitation of study

1.6 Rational of the study

• CHAPTER 2: COMPANY PROFILE

2.1 History of organization

2.2 Organization structure/chart

2.3 Product & services of organization

• CHAPTER 3: ANALYSIS & INTERPRTATION OF DATA

3.1 SWOT analysis

3.2 Future plans & Actions of the Organization

3.3 Finding of the study

• CHAPTER 4: CONCLUSION

• CHAPTER 5: RECOMMENDTION & SUGGESSTIONS

• CHAPTER6: BIBLIOGRAPHY

BACK

Why McDonald's

Why Why Why?

• Popular

• Big Brand name

• Best organization to study

• Great history

BACK

Objective of study

• Structure, vision, history.• Product ,services provided.• Characteristic, reputation.• Inter departmental relationship.• To carry out SWOT analysis.• Adaptability of the product.• Attitude towards different commodity.• Share market.• Find out consumer satisfaction.• Future plan and action.

BACK

Research methodology

1. Primary data.

2.Secondary data.

BACK

Limitation of study

1. Time limit.

2. Visited only to the website of the organization.

3. Data collection.

4. No personal visit to organization.

5. Lack of knowledge of the product.

BACK

Rational of the study

• Opportunity to take corrective action.

• Good instrument for overall development.

• Develops qualities of good manager.

• Awareness regarding the industrial environment

BACK

History of the organization

• Founded in 1940

• By Dick and Mac McDonald in California

• Introduction of “speedee service system” in 1948

• Ronald McDonald introduced in 1963

• Ray Kroc gives the idea of franchising

Early history

Early History

• 1958: McDonald's worldwide sells its 100 millionth hamburger.

• 1959: McDonald's begins billboard advertising.• 1962: McDonald's first national magazine ad

appears in life magazine.• 1963: McDonald's sells its one billionth hamburgers. • 1968: Big Mac hamburger made and opened its

1,000th restaurant• 1971: The first Asian McDonald's opens in July in

Japan , in Tokyo 's Ginza district. .• 1979: The Happy Meal is introduced in the U.S.

Early History

• 1980: The 6000th McDonald's restaurant opens in Munich , Germany.

• 1996: The first Indian McDonald's opens. • 2003: McDonald's starts a global marketing

campaign which promotes a new healthier and higher-quality image. The campaign was labeled "i'm lovin' it “ and begins simultaneously in more than 100 countries around the world.

• 2004: Introduction of Happy Price Menu• 2009: Introduction of Global Menu – McNuggets• October 2010: Introduction of Breakfast Menu • January 2012: Introduction of McValue Lunch

Meals

• Mission

• Vision

• Value

BACK

Organizational Chart

Structural Dimensions:• Span of control-Company targets the high productivity and

quality, there is a high span of control for all the employeesat all levels working for Mcdonalds

• Specialization -Is very innovative with new productlines, new trends ,and new tastes.Its diversity into theirnew business ventures is also considered a strength ofMcdonalds.

• Formalization- Is a dynamic employee and consumeroriented organization.

• Centralization-Widely spread across 119 countries.

• Professionalism-The business of Mcdonalds in mainly intoconsumer segment and involves directly interacting withconsumers .

ENVIRONMENTAL DIMENSIONS

• Technological-Technological structure andfinancial assets of a company are an excellentmarket position which helps in the SCA.

• Size-Total number of employees -4,00,000.

• Culture-The organization is widelydiversified and adapts to the local culture,eating habits, consumer behaviors and othercultural aspects to satisfy the customers.

BACK

Product and services

BACK

McDonalds India Happy Meal Toys

• Very strong brand name.

• large partnershipswith other companies.

• Community oriented company.

• Ensures the qualityand freshness of food

• Loyal employees , management and customers.

• More than 2000 inspections checks.

WEAKNESS

• Many of their employees are fired out.

• Quality issue.

• Problems with fluctuations in operating and net profits.

• Yet to capitalize on the trend towards organic foods.

• Do not provide us with the organic and healthy food.

• Launching of a healthy hamburger .

• Serve allergen free food items, such as gluten free and peanut free.

• Online services.

• Discounts.

• Joint venture.

• Recycled packing material.

• Provide more benefits.

• Criticized by parents.

• Sued numerous times for serving "unhealthy" food.

• Tight competition.

• Recession.

• Fluctuations in the currency.

• Local food outlets.

BACK

Future plans and actions of the organization

• Optimizing the menu.

• Modernizing the customer experience.

• Broadening accessibility.

BACK

Findings of the study

Competitors

BACK

Recommendations and Suggestions

• Provide better working conditions.

• Teenagers should not be employees.

• More Discounts.

BACK

• The last half of the twentiethcentury witnessed the development ofmany fast food chains. None were assuccessful as McDonald’s atmaximizing profit and minimizing cost

BACK

References

Bibliography:

Annual report’s

Wibliography:• http://www.essayxperts.com/essay-mcdonald’s-competitive-

environment-in-india/

• www.macdonalds.com

McDonald's mission

• To be our customers' favorite place andway to eat with inspired people whodelight each customer with unmatchedquality, service, cleanliness and valueevery time

BACK

Vision

• To be the best and leading fast foodprovider throughout the globe

BACK

Value

• Provide good quality ,service tocustomer and to have a cleanenvironment.

BACK