Credentials

Why, how, what

Munich, 08|2013

Creative work isthe essence of anysuccessful business.

Why, how, what 2

I believe

(Breaking routinesFinding new solutionsAnticipating challengesAsking unusual questionsChallenging the status quo)

Creativity isnot a talent: it‘s a way ofoperating (J. Cleese)

Why, how, what 3

I believe

To drive business by

making creative work

better.

Why, how, what 4

I want

(simplerless complexmore structuredwith long-term perspectivecontextual & focused)

Embrace complexity

to distill simplicity

Provide context & focus

Give perspective &

structureWhy, how, what 5

I do

6

I develop

Why, how, what

Insights, strategies & ideas for

Brand Innovation & Management

CRM & Customer Experience Design

Integrated Marketing & Sales Planning

Product Enhancement & Development

Multichannel Commerce & Communication

I develop

InsightsPlans

Strategy Planning Workshops

Brand & Product Positioning

Value Proposition & Messaging

Business & Marketing Plans

Concepts

Brand Innovation & Management

CRM, Marketing & Sales Programs

Product Enhancement & Development

Multichannel Commerce & Communication

I give perspective and structure.

StrategiesCreativity

Ideas Assessment

Innovation Workshops

Creative Problem Solving

Agency Selection & Briefing

I provide context and focus.

IdeasPeople

Customer Segmentation

Persona Development

Purchase Decision Making Processes

Customer Journeys & Lifecycle Models

Brands

Brand & Market Analysis

Touchpoint Audit

Brand Experience Mapping

Positioning & Benchmarking

Marketing

Media & Instruments Audit

Programs & Campaigns Audit

Organisation & Process Analysis

Performance Analysis & Benchmarking

I embrace complexity to distill simplicity.

7Why, how, what

Technology brands & creative agencies.

8

With a non-exclusive focus on

Why, how, what

In Germany, Europe, and across the globe.

9

Since more than 15 years

Why, how, what

Marco Piskurek

Wittelsbacherstr. 1380469 München

www.piskurek.commarco@piskurek.com+49-151-291 396 43

Marco Piskurek

Wittelsbacherstr. 1380469 München

www.piskurek.commarco@piskurek.com+49-151-291 396 43

For more info, please visit my website

@ www.piskurek.com

check out my profiles

@ LinkedIn or Xing

or simply get in touch. Thanks.