Post on 22-Jan-2015
description
M-commerce today and tomorrow…
Stephen PhilipsSales Manager, PayPal Nederland en België
2001 2002
2004
2007
20102011
LOGIN REVIEWPAYMENT
COMPLETE
DONE
1998
MOBILE IS IN OUR DNA
PAYPAL = MOBILE IS IN OUR DNA
Confidential and Proprietary
• HQ: San Jose, California
• Opgericht : 1998, gekocht door eBay in 2002
• Europese Bank licentie: Luxemburg 2007
• Reach : 15K+ banking partners, 57 financiële netwerken
• Gebruikers: 106 M actief, 190 landen, 24 valuta
• Totale Betaal Volume: $118B (+28%)
19% van alle e-commerce betalingsverkeer loopt via PayPal
Bereik: NL 2,5 M gebruikers, BL; 1,4 M gebruikers
NL: 30% van twinkle top 100 accepteert PayPal
BL: 54% van e-commerce bedrijven accepteert al PayPal
• Groei: 14K nieuwe accounts per week in NL en 7K in BE
PAYPAL = 19 % VAN WW E-COMMERCE
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10
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5
3
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Innovatie Award 2011
106M actieve acc. wereldwijdIncl. 67 miljoen in Europa
Confidential and Proprietary
PAYPAL POSTITIE IN HET ECO SYSTEEM
Confidential and Proprietary
BETALEN ENE-COMMERCE
Confidential and Proprietary
VOORDELEN PAYPAL
1. Veilig• Winkelen zonder creditcard- of
bankgegevens bij elke website achter hoeven te laten
• Goede bescherming tegen spoof & phishing
2. Gratis• Gratis voor kopers, geen verborgen kosten
3. Gemak (de WOW-factor)• Zeer gemakkelijk aanmelden• Niet opnieuw financiële of adresinformatie
intypen bij betalingen• Betalen met 3 muiskliks• Geen token nodig; betalen vanaf elke
locatie
4. Kopen bij buitenlandse webshops• PayPal werkt wereldwijd hetzelfde
5. Vrienden en familie• Gemakkelijk betalen aan vrienden en
familie zonder bankgegevens te delen
1. Makkelijk in het gebruik• Wereldwijde standaard• Gemakkelijk aanmelden• Gemakkelijk te integreren op uw site• Geen creditcard contract nodig• PayPal logo wekt vertrouwen op• Complete betaaloplossing (creditcard & alle
banken) • Makkelijk in het gebruik• Ook voor terugkerende betalingen• Ook voor microbetalingen
2. Hogere omzet• Toegang tot wereldwijde PayPal
klantenbestand• Hogere conversie door verkort bestelproces
3. Hogere marges• Verlaging verlies door fraude• Beter dan automatische incasso omdat er geen
incassorisico is
4. Betere cashflow• PayPal is real time; Geld direct op uw rekening,
geen overschrijvingsduur tussen banken
Kopers Webwinkel
Confidential and Proprietary
ONZE PRODUCTENVOOR UW OPLOSSINGEN?
Confidential and Proprietary
MOBILE EXPRESS CHECKOUT (MEC)
CHECKOUT LOGIN REVIEW PAYMENT COMPLETE
SCAN & CLICK PAYPAL FLOW
DONE
GREAT FOR CUSTOMERS
– Faster, easier customer experience
– Simply scan and click
– Eliminates additional data entry
GREAT FOR THE MERCHANT
– Improve mobile conversion and customer loyalty
– Small incremental integration effort for merchants already integrated with Express Checkout
Confidential and Proprietary
BUY YOUR TICKET WITH..,PATHE MOBILE IN NL
Confidential and Proprietary
SEND A CARD WITH THEBPOST APPLICATION
Confidential and Proprietary 11
BUT, TODAY IS ABOUT MOBILE…
..and taking away the hurdles in mobile payments is a key factor for successful m-Commerce models
Confidential and Proprietary
MOBIEL GEBRUIK IN BE
Confidential and Proprietary 13
M-COMMERCE IS HERE, NOW…
NEW OPPORTUNITIES
• m-Commerce to represent 20% of e-commerce by 20152
• Mobile devices will ‘close the loop‘ by getting customers back into the stores
• Mobile offers merchant a new way to acquire customers
1) Morgan Stanley 2) ABI Reserach
TRENDS
• Rakuten (Japan) sales already 20% via mobile1
• eBay, Inc.:
Confidential and Proprietary
IF EU FOLLOWS US TREND, M-COMMERCE WILL AT LEAST DOUBLE
m-Commerce adoption in US twice as high as in Europe, and still growing…
WHO IS THE MOBILE SHOPPER, AND WHAT DO THEY BUY?
A VERY attractive consumer for any retailer…
36% make a purchase on their phone while in-store
83% are between 18-44 years old
72% are smartphone owners
54% are male, 46% are female
52% make more than $50k a year; 32% make more than $75k a year
32% have an iPad
Source: Insight Express
18%
19%
22%
22%
23%
28%
30%
30%
31%
31%
36%
38%
43%
Groceries
Streaming Movie
Airline Tickets
CD
Hotel
DVD/Blu-Ray
Clothing
Books
Electronics
Music (other than MP3)
App
Ringtone
MP3 Music
Buying digital goods (as expected)… & a lot more!
Confidential and Proprietary
2020 VISIE: 50 MILLIONDEVICES LINKED
Confidential and Proprietary 17
MOST ATTRACTIVE SEGMENT: “DUAL OWNERS”
17PayPal Mobile Confidential and ProprietarySource: PayPal & Ipsos Mobile Usage & Attitude Research, October 2011
Highly Engaged with Mobile:• Make 2x as many mobile purchases as smartphone-only buyers (40% made >20 purchases in past 12 months)• Make purchases as frequently as online purchases
Incremental Spenders:• 60% indicated higher overall spending due to their mobile purchase activity (vs. 29% for smartphones)
High Value Customers: • 67% Male; 37 yrs old, $120K average Household Income, 65% with kids
Tablet owners may be enticed to spend more due to the larger screen/keyboard and touchscreen capabilities. Retailers should think about how dual owners use both devices in complementary ways to shop their brand.
Different set of shopping
activities for each device
Confidential and Proprietary 18
WHAT’S THE RELATIONSHIP BETWEEN MOBILE AND POINT OF SALE? POS Needs Mobile in order to
be successful …
… Does Mobile need POS in order to be successful?
MobilePoint of Sale
Confidential and Proprietary
A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER
PROMOTIES & COUPONS LOYALITEIT
IN-STORE PRIJSVERGELIJKING
BOODSCHAPPEN-LIJSTJES
WINKELLOKATIE
BETALING
MOBILECOMMERCE
SCANNEN
€$£
THANK YOU.Stephen Philips
Sales Manager, The Netherlands & Belgium
http://www.paypal.nl/ http://www.paypal.be