How Top Luxury Brands Use Instagram

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5 Top Luxury Brands Winning With Instagram

Of the Interbrand 100 Companies using Instagram, luxury brands are some of the best, and these five are at the top of the list.

How Much Better Are They?

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Driving Engagement: Luxury Brands Do It Right

67% of Interbrand 100 Companies use Instagram, averaging 5,603 likes and comments per photo.

The top 5 luxury brands from the list average over 2X that engagement, seeing 11,566 likes and shares per photo.

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Sharing the Wealth

Of the 330 photos these five luxury brands posted to Instagram over the last 60 days, 100% were shared to Facebook.

Those 330 photos saw twice the average Facebook engagement of the Interbrand benchmark.

What Are They Doing Differently?

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High Quality Photos

By using images from advertising and catalog collateral, these top luxury brands keep editing within Instagram to a minimum.

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Unfiltered: Painting a Clear Picture

Only 19% of the photos posted by top luxury brands are filtered, compared to the 40% benchmark by all top brands.

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Unfiltered: Painting a Clear Picture

Of the photos that have used filters, top luxury brands use the “Lo-fi” filter twice as often as any other.

INSTAGRAM: The Top 5 Luxury Brands By The Numbers

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No. 1: Burberry

Audience: 828,274

Total Photos: 807

Total Engagement: 517,853

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No. 2: Gucci

Audience: 603,461

Total Photos: 254

Total Engagement: 682,553

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No. 3: Tiffany & Co.

Audience: 577,077

Total Photos: 359

Total Engagement: 1,652,593

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No. 4: Ralph Lauren

Audience: 226,343

Total Photos: 604

Total Engagement: 922,523

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No. 5: Prada

Audience: 56,593

Total Photos: 72

Total Engagement: 41,345

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