Luxury Brand Management and Product Design

One week of full-time courseFebruary 2011

Taught by Dr Pascal Portanier, a French professor in design management, with 20 years' experience in marketing and design for luxury brands, such as Lagerfeld, Lancôme, L'Oréal, Clarins, Biotherm, Rodier, Guinot and Dior.

PHD in ManagementProfessor at the International University of Monaco;London College of Fashion-University of the Arts London;Beijing-University of International Business and Economics;Consultant in the Luxury fieldFormer Designer for Luxury Brands

Luxury Brand Management and Product Design

•Luxury brand analysis and marketing strategies •Product semiotic analysis (signs and symbols decoding) •Luxury product development process •Trend forecasting (colours/trend books)•Packaging and display strategies•Luxury windows and exhibition stands •Product name brainstorming•Production cost study and selling price •Consumer analysis theories •Luxury communication strategies •Advertisement analysis •Website analysis and evaluation

The course includes:

You'll undertake a group project for a luxury brand, including the design of a new product and the relevant marketing strategy.

This course comprises an in-depth study of the luxury and design world, including accessories, perfumes, cosmetics and fashion products. It is suitable for students/professionals involved in design, marketing, product or project management, communications, merchandising, online sales and exhibitions.

Luxury Brand Management and Product Design

For further information about: Course Objectives, Content and Summary,

Please contact B Business Consulting(11)3045 6138

claudio@claudiodiniz.com

Luxury Brand Management and Product Design