Post on 07-Aug-2020
L/FP PR
Lueers / Faust Partner
Bettina Faust
Associate
Barbara Lueers
Managing Director
L/FP PR
We are an exclusive public relations consultancy representing companies at the top end of the luxury
lifestyle, travel and leisure market.
We deliver effective and strategic consumer, trade and online PR campaigns and benefits from excellent
media relations within the German speaking European market.
Specialist areas include Spas, Luxury Resorts, Golf Resorts, City Hotels, Luxury Travel & Design.
Who is L/FP PR
L/FP PR
Our service profile
Continuous contacts – personal attention to individual key mediaRegular calls with Airlines and Tourist Boards, news exchangePress group trips: Organisation, coordination and participation
Planning and organisation of press conferences or PR eventsDistribution of material such as photos, texts and press kitsBarter, Raffles and charity screening and selection
Individual, personal meetings to pitch new storiesAgency’s web page - text up- and download
Appointment coordination at Trade FairsData base updating of media contactsFashion- and Celebrity shootings
Individual press visit pitchingTaylor made PR conceptsMedia/market screening
Press kit development Road show supportBudget controlling
Regular mail outsMedia monitoringSocial media
Reporting
L/FP PR
34 years in tourism
24 years in public relations
15 years L/FP PR
34 years in tourism
24 years in public relations
15 years L/FP PR
L/FP PR
List of Clients
• Das Graseck, mein Mountain Hideaway, Garmisch
• Can Bordoy, Palma, Spanien
• Farol Hotel, Design Hotel Cascais, Portugal
• GAP Prevent, Garmisch, Deutschland
• Royal Champagne Hotel & Spa, Frankreich
• Sabi Private Game Reserve, Südafrika
• Six Senses Hotels Resorts & Spas
• Vinoble Cosmetics
• Willowbrook Country House, Südafrika
• YTL Group
L/FP PR
More Business References
• Alila Villas, Maldives and Bali• Anna Hotel, München
• ByHours.com
• Chic Collection, weltweit• Conrad, Koh Samui
• Evason Resorts, Thailand und Jordanien
• Fregate Island, Seychellen
• Golf Point, Berchtesgaden, Deutschland• Hilton Shillim Estate Retreat and Spa, Indien
• Jebel Ali Resorts & Hotels
• Kumamoto Prefecture, Japan
• Le Telfair Golf Resort & Spa, Mauritius• Marbella Club Golf Resort & Spa, Spanien
• Millennium Hilton, Bangkok
• Seide a la Carte, Munich
• Soneva Resorts, Maldiven und Thailand• Sunswept Resorts, St. Lucia and Grenada
• Thalassa, Zypern
• The Fontenay, Hamburg • The Ranch at Rock Creek, USA
• The William, New York
• Trauminsel Reisen, Deutschland
• Zil Pasyon Residences, Seychelles
L/FP PR
outdoor-experts with
very specialized expertise…
Our clients are
L/FP PR
…F&B Lovers…
L/FP PR
…Spa, Health
and Wellness-
Expertes.
L/FP PR
… they create unforgettable experiences.
L/FP PR
They provide top service.
L/FP PR
Our clients are experts when it
comes to sports and culture…
L/FP PR
… show utmost social and
ecological consciousness.
L/FP PR
…some tell elegant and legendary life style stories
since decades….
L/FP PR
…others stand for Contemporary Design.
L/FP PR
Our clients
…some are located in
international metropolises….
L/FP PR
…they can be surrounded by water…
L/FP PR
… or even be found at the most hidden spots of the world!
L/FP PR established a wide network of partners: Marketing Directors, Film-makers, Event organisers, regional and cross regional media, Tour Operators, Airlines, Bloggers, tourism
boards…
L/FP PR
L/FP PR
Unsere Media Relations
L/FP PR
Coverage Examples in
L/FP PR
Detailed Example Food and Travel
L/FP PR
Detailed Example Wellness
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Detailed Example Lifestyle
L/FP PR
Examples Social Media
364 k
Goldie_Berlin
1.02 m
Debiflue
L/FP PR
Blog Posts
L/FP PR
L/FP PR
Barbara Lüers’ style to live and breathe for her clients, to go the extra mile, to commit, and
not to let go until everything is picture perfect, is her ultimate trademark. Thanks to Barbara
and her team, we managed to have a continuous (!) presence in the German Media, despite
the many new opening and developments in lots of other destinations around the world. The
very successful turnaround of Fregate Island Private in the Seychelles has been wonderfully
supported by her.
Fregate Island Private, Seychelles, Marc Aeberhard, General Manager
It was such a pleasure to work with the entire Lueers/Faust Partner Public Relations team -
they are pro-active and creative, they are incredibly well organized, very knowledgeable in
the hospitality industry, achieving great results! They are a great addition to the team.
Kilgore & Kilgore Development, The Ranch at Rock Creek, Maja Kilgore
Client’s - Testimonials
L/FP PR
For more than 22 years, the Public Relation needs of Six Senses Hotels Resorts Spas are in
the good hands of Lueers/Faust Partner PR. Thanks to Barbara and her great team we have
enjoyed a very impressive positive and consistent press coverage in all fields of media, both
in terms of quality and volume. Barbara and her team at all times demonstrate a great deal
of creativity and professional skills, and do so with heart felt engagement and personal
enthusiasm. Lueers/Faust Partner consistently and proactively come up with focused ideas
and comments about the German market and its media, without ever having to be prompted
to do so. It is a true pleasure working with them and we can count on their strategic way of
work and overview whilst producing tangible results.
Six Senses Hotels Resorts Spas, Bernhard Bohnenberger, President
Consumate professionals. Can thoroughly recommend for any company
keen to establish themselves on the German market.
Eric Hallin, General Manager The Rembrandt Hotel Bangkok
L/FP PR
I made the right choice to rehire Lueers/Faust Partner PR for my new project at the time.
One of the largest Spa’s in the world, in an new unknown destination, put on the map in a
short while by this professional and passionate team – always a pleasure.
Hilton Shillim Estate & Spa, Andreas Kraemer, General Manager
If there is one word to describe Barbara Lüers way of engagement then I reckon it would be
commitment! When opening Thalassa Hotel in Paphos Cyprus I was so very blessed to have
had Barbara at my side. She has not only managed to bring a handpicked selection of
reputed journalists to Cyprus but also to ignite their fire for the destination, the hotel and its
concept!
Thalassa Cyprus, Marc Aeberhard, General Manager
L/FP PR
Thank you for your attention!