LSA|14: From Traditional Yellow Pages to the Consumers' Online Arena

Post on 10-May-2015

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In this LSA|14 presentation, Nir Lempert, CEO of Zap group, shared his experience in taking the company through a transformation process, from a print oriented company to a fully digital publisher.

Transcript of LSA|14: From Traditional Yellow Pages to the Consumers' Online Arena

The next Generation

Company Profile

Group’s assets

Zap group’s

anchors

Traffic

Robust technology

Sales force

Dozens of Thousands of

SMB customers

Dominates the online

products market

(zap)

Dominates the main online

verticals segments

(rest/doctors)

Dominates the online services

market (IYP)

2005 2006 2006 - 2008 2009 2010 2011 2012 2013

2005 ?

15%

100%

Digital

Print

85%

Plan to shift from printto digital

2006 - 2008 2009 2010 2011 2012 2013

Internetera

2005 2006

2009 2010 2011 2012 2013

Verticals

2005

2006 2006 - 2008

2011 2012 20132005 2006 2006 - 2008 2009 2010

Consumer empowerment

Services

Life styleEXPERTS

SOS

Products

2011 2012 20132005 2006 2006 - 2008 2009 2010

Group’s Vision

1. Empower Consumers, enabling them make smart purchase-related decisions

2. Become the main lead generation junction for our customers

2005 2006 2006 - 2008 2009

Organizational change

CEO

Experts Retail & Products Life style Service

Providers

SHAREDSERVICES

2010 2011 2012 2013

2005 2006 2006 - 2008 2009 2010 20132011 2012

Branding

2005 2006 2006 - 2008 2009 2010 20132011 2012

Objective comparison and decision tools for consumers in the products market

Zap - Anchor

Clip

137K

09 10 11 12 13

1M

2M

3M

4M

376K1.7M 2.

9M 3.7

M

Calls to paying customers

2.5M

09 10 11 12 13

1M

2M3M4M5M6M

2.8M 3.

4M 4.5M 6.

2 M

Monthly Visits

1.6 M

09 10 11 12 13

75K

1.5M

2.25M

3M3.75M

1.8M 2.0M 2.

9M 3.5

M

Monthly Unique Users

2005 2006 2006 - 2008 2009 2010 2011

On line company Digital

Print

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2012 2013

2005 2006 2006 - 2008 2009 2010 2011

On line company

2012 2013

2005 2013

15%

100%

Digital

Print

85%

2017

2016

2015

2014

2013

Company’s Strategy

Capitalize on group’s assets and become a commercial

ecommerce platform, as well as an online media

2005 2006 2006 - 2008 2009 2010 2011 2012 2013

Consumers solution

Purchase

Choose

SearchNeed

SMB

Consumer

Consumers solution

Purchase

Choose

SearchNeed

SMB

Consumer

cu

sto

me

rscon

su

me

rs

PaymentPersonalization

UGC & TagsDirectory

CRM tools Online presence

Priority listing Pay Per Action

Vertical implementation

• Products search• Become the Israeli Amazon• Launch “zap protect” offering• Change Business model from PPC to % from transaction

Zap products (prices)

• Launch a mobile payment app for services• Only qualified service providers will enroll – zap protect• Change Business model from fixed pay to PPA and % from transaction

Zap services (YP)

• Book a table – PPA• Delivery & Take away platform - PPA % from transactionZap restaurants

• Book an appointment• Change Business model from fixed to PPAZap Doctors

Vertical implementation

Purchase

ChooseSearchNeed

SMB

Consum

er

On line delivery systemOrder a table

SMB solution

FB page Web Minisite e-business card

Promotion in facebook

Promotion SEO/SEM

Promotion zap product comparison

Promotion zap Golden

pages

Presence & compatibility in all devices

OSS

SMBContent manageme

nt

Management tools

Statistics

Growth Engines

Media

Services to SMB’s = zap 360

e-commerce

Going global

Products Services

We will be delighted to share our capabilities with

you.For more details

nirl@d.co.il