Agenda

The Profile Placement of Facebook ads

Setting up a campaign Examples Next Steps

Why Facebook ads

Tools

The flow of Ad Manager

Why Ads

Org

anic

is d

own

Hype

r tar

getin

g

Create A Complete Profile

Stan

dard

info

rmat

ion

Expand the Profile Sp

ecifi

c to

serv

ice

Grea

t app

inte

grat

ion

Examples

z

Inte

rest

/ Ap

p / W

ebsit

e ta

rget

ing

Placements

z

New

sfee

d / R

ight

side

Facebook Flow AdsAd SetsCampaignsAccount

Company

Product A

Fact Focus

Fact ad 1

Fact ad 2

Fact ad 3

Humorous Funny ad 1

Product B People PPL ad 1

Step

s in

etup

Setup in Facebook

Manage Ads

Account Campaigns Ad Sets Ads

Ad Campaigns

Account Campaigns Ad Sets Ads

New Campaign

Account Campaigns Ad Sets Ads

Ad Set Management

Account Campaigns Ad Sets Ads

Ad Set Information

Account Campaigns Ad Sets Ads

Ads

Account Campaigns Ad Sets Ads

Ad Information

utm_medium=social&utm_campaign=cool-space&utm_content=next&utm_source=facebook

Account Campaigns Ad Sets Ads

Custom Audience

Ways to Approach Ads

Next steps

Objective

Target(demo, geo, interest, profession)

Success measurement(impressions, clicks, conversions, visits, sales)

Messaging

Headline(25 char)

Copy(text 90 chars)

Newsfeed

URL

Images (theme) (1200x628px / minimal text)

Ad Campaign Information

Cam

paig

nAd

Set

Ads

Manage Ads

Tools

Hootsuite.com adespresso.com

https://www.facebook.com/business/ http://analytics.google.com

Thank you