BEAUTY MATE :: Kangeun Lee :: Hyebin Zhang :: Sohyun Bae

CONTENTS

1. Background

2. Idea and Solution

3. Concept Video

4. Testing and Insights

5. Final Prototype

6. Business and Revenue Model

BACKGROUND

TARGET USERS

Teenagers (ages 13-19) interested in styling themselves or seeing how others style themselves.

PROBLEM

Korean teenagers are under a lot of stress from schooling.

They do not have a lot of opportunities to escape this reality and freely express themselves in a

non-study way.

TRENDS

Interviewed 5 Middle/High School Girls:

1. Popularity of Eoljjang’s

(얼짱: ordinary people who are pretty)

2. Common hobbies include webtoons and games

SOLUTION

Eoljjang wannabe trend Hobbies of spending time on Webtoon/Game

MOTIVATION = “Look”‘I can be an eoljjang too’

METHOD = “Toon”‘feeling entertainment’

“Social Media App: Create & Share PHOTO TOONs with their FASHION LOOKs”

IDEA

CREATE SELF-EXPRESS ENJOY

CORE VALUES

LOOKTOON as a new peer culture among teenagers.

COMPETITIVE ADVANTAGE

Styleshare

• SNS platform for sharing photos of individual fashion style

• Like Instagram for fashion

LookToon• Allow for deeper story/contents creation

through comic form• Teens at age where they want to

express their imagination through original materials (writing, drawing, etc.)

TESTING

1. Blue-green tones

2. Browse/upload-focused

1ST DRAFT

TESTING

1. Bakmun Middle School

2. 8 participants (female, ages 14~16)

INSIGHTS

1. Navigation difficulties

2. Prefer warmer colors (pink), cuteness (logo/character)

3. Want more information of items: brand, price, store, promotion/sale period

4. Sharing (Facebook, Instagram, Kakao Story)

FINAL PROTOTYPE

LOGO1. Camera lens or eyes

2. Toonlike

COLORS1. Warm

2. Cheerful

3. Pink

CHARACTERS1. “Looky” and “Toony”

2. Fashionable Cameras

1. Icon

2. Loading Page

SCREENS

1. Navigation

2. Browsing Page

o “Weekly Contest Theme”

o Thumbnails of LookToons

SCREENS

1. Toon

1. “Before” Look

2. Fashion Items

SCREENS

1. Toon

1. Face Shot

2. Full-body Shot

SCREENS

1. Toon

1. Funny Photo Shot

2. Vote/Share/Request Tutorial

SCREENS

1. Items Used

2. Item Information and Toons

SCREENS

1. Album

2. Decorate

SCREENS

1. Summary

2. Upload Page

SCREENS

CONCEPT VIDEO

Advertising FeeProducts for Top Uploaders’ Tutorials

Tutorial PlatformSponsored Products

Webtoon Platform

Contents(Webtoons)Feedbacks among users

*Consideration of sharing ad revenue(like YouTube)

TOP UPLOADERS

GENERAL USERSADVERTISERS

BUSINESS MODEL

Advertising PlatformAdvertising page

in between webtoon cuts

Requests and

Feedbacks

1. Token system

a. Collect “petals” (KRW100 per 1 “petal ”, minimum KRW500 to buy an item)

b. Exchange for items to decorate LookToons with

i. Stickers, BGM, camera filters, etc.

2. Premium account

a. Pay to use app without seeing advertisements

b. Promotions in obtaining petals

REVENUE MODEL

EXHIBITION

THE END