Agenda

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Building your advertising strategy Tips for layout Tips for conversion

WHAT’S THE POINT OF THIS PRESENTATION?

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To show you how to make your advertising more effective. In other words, help you grow your business.

DIY ADVERTISING STRATEGY

Prioritize target audiences. Determine your goal.

Determine your media. Build your schedule.

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ONLINE VS. PRINT Online Lower CPM (cost per thousand) Immediate publishing Allows for impulse Often more budget options

Print Fewer distractions Longer lasting Larger sizes More legitimate (tactile)

Color psychology

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Eye travel

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Eye travel

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Eye travel

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Tips for conversion

Draw your reader to a

landing page.

Tips for conversion Give a time-sensitive offer.

Tips for conversion Test different options.

Tips for conversion Test different options.

Tips for conversion Test different options.