Post on 12-Nov-2014
description
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MilestonesMilestones
1972 : Company founded with production of Electrical Wire & Cable
1977 : Started Power Cord production and obtained Worldwide Safety Approvals
1995 : Established Longwell International B.V.I. Ltd. with facilities in China
1996 : Founded Longwell Electronics in CA, USA
1997 : Initiated production of Connectors
2000 : Opened Longwell Korea
2001 : Established Copper Factory to enhance vertical integration
2002 : Opened Longwell Singapore and Europe offices
2003 : Opened Longwell Malaysia and Japan offices
2005 : Listed on the Taiwan Stock Exchange
2006 : Completion of SuZhou plants to expand capacity & product range and Opened
Longwell India
2007 : Launch the development and production of Halogen Free products
2008 : Suzhou plant extended to the product range of coaxial and FFC cables .
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Retain The Top Three position in the World for Power Cord manufacturing
Aim to be one of the world’s Superior InterConnect manufacturersfor Computer, Communications and Consumer Electronics
Be among the World Leaders of professional Electronics Components & Accessory Suppliers
Provide a range of World-Class Services that makes Longwell a One-Stop Solution provider
Win-Win Strategy with customers for long-term collaboration and development
Our AimOur Aim
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59 6893
125
163
199218
198
0
50
100
150
200
250
2001 2002 2003 2004 2005 2006 2007 2008
Million US$
Year
Sales Revenue & Sales Revenue & ProjectionProjection
Group Consolidated Sales Revenue includes Longwell SuZhou
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Global Global PresencePresence
Americas Los Angeles, U.S.A. Cupertino, U.S.A.
Longwell Hubs Americas Austin, USA Brea, USA Indianapolis, USA Rochester, USA Houston, USA EL Paso, Texas, USA Monterrey, Mexico
EuropeWarrington, England
Longwell Hubs EuropeRotterdam and Venray in Holland.Glasgow & Paisley in Scotland.Pardubice, Rudna & Ostrava in Czech Republic.Szekesfehervar, Tatabanya, Budapest & Szombathely in Hungary.Dublin & Limerick in Ireland.Erfurt, Nordlingen & Neumunster in Germany,Linwood, England, Lodz, Poland
AsiaTaipei Head Office, Taiwan ChungLi Factory, TaiwanShenZhen Factory I-V, China SuZhou Factory, ChinaTokyo, JapanSeoul, KoreaSingaporeBangalore, India
Longwell Hubs Asia TianJin, China Xiamen, China Fuqing, China Port Kelang, Malaysia
Penang, Malaysia Singapore Kyungbuk-Do, Korea Bangalore, India
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Power ProductsPower Products InterConnectCable Assembly
InterConnectCable Assembly
ConsumerConsumer
CommunicationsCommunications
ComputerComputer
NetworksNetworks
Divisions & Divisions & MarketsMarkets
Wire & CableWire & Cable
InterConnectConnectors
InterConnectConnectors
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PowerPower
Product Product DivisionsDivisions
InterConnectInterConnect Wire & Wire & CableCable
Longwell GroupLongwell Group
Standard Cord Standard Cord SetsSetsSpecial Power Special Power CordsCords
Cable AssembliesCable Assemblies
ConnectorsConnectors
HF Cable HF Cable AssembliesAssemblies
CopperCopper
Raw Wire & CableRaw Wire & Cable
HF Power cordsHF Power cords
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U.K. China Europe USA, Canada
Japan
Australia Argentina Korea Brazil
Power Product OfferingsPower Product Offerings
RoHS CompliantRoHS Compliant
Halogen Free Halogen Free
High PowerHigh Power
Custom-madeCustom-made
One of World’s Largest Power Cord Manufacturers
141 million Power Cords produced in 2008
166 million target for 2009
229 Countries covered with Longwell’s 33 major Safety Approvals
StandardStandard Cord Cord SetsSets
Hi-Amp Cable
Pow
er
Pow
er
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Highly durable power cords [max 50˚C w. 42A/1h.]
High-current [30A/250V]
Application: High-end Computing & Servers
Special Power Special Power CordsCords
Pow
er
Pow
er
Non-detachable Power Cord for Special Use
IBM Sandpiper
Non-detachable Power Cord for Special Use
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VGA Cable Multi-Media Cable
USB CablePCMCIA
CablePCMCIA Adaptor
DVI Cable
Custom-Made Cables
HDMI Cable
Competitive AdvantageCompetitive Advantage
Innovative AssemblyInnovative Assembly Expertise Expertise
High-volume Cable High-volume Cable Assembly Assembly
Low-cost Low-cost Manufacturing Manufacturing
Lead-Free Solder Lead-Free Solder Technology Technology
One of the World’s Superior Cable Assembly Manufacturers
Over 50 Million various Cable Assemblies produced in 2008
Total Solutions for Computer, Network, Telecommunication and Consumer Electronic Industries
Medical Cable
CableCable AssembliesAssemblies
Wiring Harness
Inte
rCon
nect
Inte
rCon
nect
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Connector & Card Kits
SD Card & Express Card
ReceptacleCF & PCMCIA
Professional at Wireless LAN Cases & Connectors
Over 200 Million various Connectors produced in 2008
Over 40 Intellectual Property Rights on Connectors
One-stop Total Solution Provider for Mobile Phones Connectors and selected Computer & Consumer Electronics Products
Connect with a Winner!Connect with a Winner!
Strong Research & Strong Research & Development Team Development Team
Innovative TechnologyInnovative Technology
Excellent OEM/ODM SupportExcellent OEM/ODM Support
FFC Cable &LVDS Recep.
CCM Connector
Micro Coaxial
Fine Pitch FPC Conn.
B to B 0.4Pitch
Mini USB Receptacle
ConnectorsConnectors
Inte
rCon
nect
Inte
rCon
nect
Halogen Free ProductsHalogen Free Products
Nowadays, the Halogen Free products are considered to be the safest and the lowest toxic pollution to the environment.
Halo
gen
Fre
e
Halo
gen
Fre
e
Pro
du
cts
Pro
du
cts
Halogen Free (HF) products are to be built from the materials not containing any halogen elements such as F (Fluorine), Cl2 (Chlorine), Br (Bromine) and I (Iodine).
Longwell is currently one of the leading cable suppliers in Halogen Free (or Thermo Plastic Elastomer) technology, development and production.
Longwell HF products have been certified by major safety agencies include UL/CSA and PSE,…etc.
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Major Global Major Global CustomersCustomers
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Standard Cord Sets
Computer & Computer & MonitorMonitor
VGA Cable
S-Video Cable
USB Cable
IEEE1394/Firewire/I.Link
DVI Cable
Cinch/RCA Cable
Special Power Cords
PowerPower
InterConnectInterConnect
External External ApplicationsApplications
RJ45/Lan Cable
PS/2 Cable
DMS 59Pin Cable
USB Front I/O Cable
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Flexible Printed Circuit
PCMCIA Card
Computer & Computer & MonitorMonitor
SO-DIMM 0.80MM Pitch
PCI Express Mini Card
CCM Module
Internal Internal ApplicationsApplications
HDD/Flat CableFlat Flexible Cable
USB
Wire Harness Cable
SATA Cable
Board to Board0.4,0.5,0.6,0.8 pitch
InterConnectInterConnect
Express cardExpress card
Micro Coaxial Cable
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Communications & Communications &
Consumer Consumer ElectronicsElectronics
USB Cables w. IC
Y-CableOn-Board-Diagnostic Cable
InterConnectInterConnect24 Pin TTA
Retail USB Cable
Mini & HDMI v1.3 Cable
Mini & Micro USB
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GPS Devices GPS Devices External External ApplicationsApplications
Vehicle Cable
Vehicle Power Cable with
External Speaker
Vehicle Power Y-Cable
Power/Data CableVehicle Power Cable
PC Interface with Vehicle Power Cable
USB Data Cable
DR (Dead Reckoning) Cable
Antenna Extension Cable
USB Cable withTraffic Receiver
FAKRA Install Cable
USB extension Cable
2.5mm to 3.5mm Audio Jack Adapter
AV Cable
USB to RS232 converter Cable
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Board to Board (0.4mm)
Mobile Devices Mobile Devices Internal Internal ApplicationsApplications
Camera Module Connector
Micro Coaxial Cable
Mini & Micro USB
FFC
InterConnectInterConnect
SD CardIO
SIM CardBatteryLCD
MMC
Mini & Micro Coaxial Connectors
FPC
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Song Gang (China) Plant 1 of 4 - Main Complex Factory Size: 46,512 m2
Main Product Lines: Power Cords, Cable Assemblies, Raw Cable (AC)
AC Power Cords
Main BuildingDC Cable Assembly
Main Facilities and Main Facilities and ProductsProducts
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Song Gang (China) Plant 2 of 4 Factory Size: 6,500 m2
Main Product Lines: Raw Wire & Cable (DC), AC Power Cords
Main Building
Extrusion Spiraling (Shielding) Braiding (Shielding)
Wire Cutting & Testing
AC Power Cord
MainMain FacilitiesFacilities andand ProductsProducts
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Song Gang (China) Plant 3 of 4 Factory Size: 10,528 m2
Main Product Line: Copper Wire
Main Building
Initial Copper Drawing In-Process Copper Drawing Copper Stranding
Annealing
Tinning
MainMain FacilitiesFacilities andand ProductsProducts
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MainMain FacilitiesFacilities andand ProductsProducts
Main Product Lines: Power Cords and Warehouses
Main Building
Packing (1) Packing (2)
Assembly Line (1)
Molding
Assembly Line (2)
Song Gang (China) Plant 4 of 4 Factory Size: 2563 m2
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SuZhou (China) Plant Factory Size: 42,000 m2
Main Product Lines: Power Cords, Cable Assemblies, Wire Harnesses, Connectors and FFC
Main Building
FFC & Wire harness Assemblies
MainMain FacilitiesFacilities andand ProductsProducts
Connectors
AC Power Cords
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FFC Cable Machines
Fully Auto Assembly Lines
Plastic Injection MachinesStamping Machines
SuZhou (China) Plant (continued)
MainMain FacilitiesFacilities andand ProductsProducts
Auto Crimping Machine Auto Crimping Machine
Quality Assurance Center
Network Analyzer(Impedance, Attenuation,
Skew)
ICP (Test heavy metals quantitatively)
X-Ray Camera (Check product’s inner
construction for FA)
Test Instruments(Color matching meter)
GC/MS (Test organic compounds quantitatively)
XRF (Test heavy metals qualitatively)
Hazardous Substances Control Instruments
MainMain FacilitiesFacilities andand ProductsProducts
IC ICA (Test HF elements quantitatively)
Flame Tester and Aging Ovens
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IndustryIndustry CertificationsCertifications
ISO 9001:2000 ISO 14001:2004
OHSAS 18001:1999Environmental Management
SystemQuality Assurance Management System
Occupational Health and Safety Management Systems
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Location Location HeadHeadOffice Office
(Taiwan)(Taiwan)
Chung Li Chung Li Plant Plant
(Taiwan)(Taiwan)
Song Gang Song Gang Plant I Plant I (China)(China)
Song Gang Song Gang Plant IIPlant II(China)(China)
Song Gang Song Gang Plant III Plant III (China)(China)
Song GangSong GangPlant IVPlant IV(China)(China)
SuZhouSuZhouPlantPlant
(China)(China)
Overseas Overseas OfficesOffices(ROW)(ROW)
W/WW/W TotalTotal
Main Product/
Operation
Sales/Finance/ADM/MIS/Logistics
Inspection/Kitting/
Packaging/Distribution
AC/DC/Raw Cable
(AC)
Raw Cable (DC), AC
Power Cord
CopperWire
Power Cord & W/H
AC/DC Assembly/ Connectors
Sales/Logistics All
EmployeesTotal
57 88 2445 944 136 377 909 33 4989
Directs 25 1684 885 118 365 517 3594
QA/QC 2 193 35 7 12 68 317
R&D/ENG. 6 8 83 12 1 24 2 136
Other Indirects
51 53 485 12 10 300 31 942
Worldwide Worldwide EmployeesEmployees
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Capacity & Expansion Capacity & Expansion PlanPlan
Product Product LocationLocation UnitUnit 20082008 20092009 20102010
ACPower Cord
ShenZhen Mil. Pcs 127 146 168
SuZhou Mil. Pcs 14 20 22
Total Mil. Pcs 141 166 190
DC Cable Assembly(incl. Harness)
ShenZhen Mil. Pcs 34 39 45
SuZhou Mil. Pcs 16 21 25
Total Mil. Pcs 50 60 70
Raw Wire & Cable
(Incl. FFC)
ShenZhen Mil. Mtr 431 484 544
SuZhou Mil. Mtr 6.6 14 16
Total Mil. Mtr 419 498 560
Connector & Heat Pipe
ShenZhen Mil. Pcs 22 0 0
SuZhou Mil. Pcs 243 260 280
Total Mil. Pcs 265 260 280
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Environmental Protection
RoHS Compliance
Halogen Free Products
Lead Free Products
Corporate Citizenship
Electronic Industry Code of Conduct
(EICC)
Responsible Responsible ProductionProduction
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Partner Partner CertificationsCertifications
Sony Green Partner Samsung Eco-Partner
RICOH Green Partner Canon Green Partner
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Experienced & innovative engineering for OEM/ODM
support
Large and expandable capacity support
High degree of vertical integration and delivery
flexibility
Global sales, supply chain and logistics services
Cost competitiveness and long-term quality reliability
Company-wide Total Quality commitment
Environmentally friendly products guaranteed: - Hazardous Substance Control (RoHS Compliance)
- Halogen & Lead Free Products available
- Your Best Choice of Green Partner !
Partner with a winning Partner with a winning team..team..