What you‘re hearing today

•Why Location?•The basics: What are Location Based Services?•Building a digital map: 4 min video• Positioning: GPS, Wi-Fi, cell triangulation, indoor•Geocoding: geo-coordinates and addresses•Map Display: What you want to show•Directions vs. Navigation

•Building Location Based Services•Your Questions

4

Cities are possibly our greatest achievement,

constantly evolving as we discover new

technologies60%

World’s population in cities in 2030

RICHnetwork

of sensors

of mobile devices

HUNDREDS OF MILLIONS

MILLIONSof mobile

users

5

More and more, our connected devices sense the real world with us, taking personal to new levels

In 2012 mobile connected devices

exceeded the world’s population

NFC, Compass, GPS,

Vibration, Acceleration, Ambient Noise, Transport, Imaging, Speed, Light, Heart Rate

6

Social and Local are converging in the mobile

world, creating even

more opportunities for personalization

2BPhotos posted to Facebook

weekly

20M Users 37%

2B total check-ins

on Foursquar

e

Social Media users

access on mobile

$1B

Sale of Instagram

7

Our apps and lives are increasingly

mobile.Desktops and laptops will no longer be king.

2015Mobile usage will exceed web

usage

59%YOY increase in

smartphone usage 2011

$20.6BMobile AdRevenueby 2015

87%World’s pop are mobile subscribers

What you‘re hearing today

•Why Location?•The basics: What are Location Based Services?•Building a digital map: 4 min video• Positioning: GPS, Wi-Fi, cell triangulation, indoor•Geocoding: geo-coordinates and addresses•Map Display: What you want to show•Directions vs. Navigation

•Building Location Based Services•Your Questions

Building a digital map

Watch the video at: http://conversations.nokia.com/2012/10/25/fueling-the-future-of-digital-maps/

10

Where am I?

Positioning

• GPS• Cell ID / Cell Tower• WiFi• Indoor location

GPS Positioning

Cell ID Positioning

Cell Tower Positioning

WiFi Positioning

y

Indoor Positioning

Positioning

You’re at:latitude: 50.0969276longitude: 8.2199011

Where am I?

18

Enable users tofind an addressorresolve a geo-location into an address.

Geocoding

Reverse Geocoding

Where am I?

latitude: 50.0969276longitude: 8.2199011

=label: Unter den Eichen 5, 65195 Wiesbaden, Germanycountry: DEUstate: Hessecounty: Wiesbadencity: Wiesbadenstreet: Unter den EichenhouseNumber: 5postalCode: 65195

20

Reverse Geocoding

You’re at:Unter den Eichen 5, 65195 Wiesbaden, Germany

Where am I?

21

Reverse Geocoding

22

Geocoding

It’s at:latitude:52.5304108longitude:13.3852701

Where is Invalidenstraße 117, Berlin?

23

Point Precise Addressingresults: [0: {

relevance: 0.94distance: 25.5matchLevel: houseNumbermatchQuality: {

city: 1street: [

0: 0.87]houseNumber: 1

}matchType: pointAddresslocation: {

displayPosition: {longitude: 13.3852701latitude: 52.5304108altitude: null

}navigationPositions: [

0: {longitude: 13.3848latitude: 52.5310402altitude: null

}][…]locationId: NT_pGG6WPyfHp7qHpfGvoeV4A_117locationType: pointaddress: {

label: Invalidenstraße 117, 10115 Berlin, Germany[…]

24

Geocoding – Enterprise Use Cases

How can we best provide customers with assistance while they are on the road?

Where are my most valuable customers?Where is my

truck?

• Asset Management / Fleet Tracking• Call Center• Telematics• Geomarketing

25

Map Display

HERE Maps Day Mode

27

HERE Maps Day-Grey Mode with Live Traffic Overlay

28

HERE Maps Day-Grey Mode with Public Transit

29

HERE Maps Satellite View

HERE Maps Hybrid View

31

HERE Maps 3D View

HERE Maps Street Level View

Destination Maps in Bing

Different Maps on iPhone

Nokia Drive Maps – Day vs. Night View

36

Directions & Navigation

Directions vs. Navigation

Directions & Traffic

Directions & Traffic

Directions: Economic and Public Transit

Directions: Isoline Routing

42

Building Location Based Services

HERE APIs

Get going, start coding. Build with the world's strongest map platform.

• Javascript API

• REST API

• Mobile HTML5 Framework

Web APIs

• Windows Phone SDK

• Android SDKcoming soon – Amazon Kindle SDK already available

• Java & Qt SDK

Native APIs

developer.here.net

SPECIAL

OFFER

Free use of

Web APIs

for 3

months.

HERE API Pricing Plans

Base• Free

• For free use web and apps

• unlimited use of map tiles

• 2,500 transactions daily limit for everything else

Core• $1,500 monthly

• For paid for web and apps

• 100,000 transactions daily limit & 1 million cumulative transactions per month

• SLA

Premium• Custom package for your needs

FREE

developer.here.net

45

What you‘re hearing today

•Why Location?•The basics: What are Location Based Services?•Building a digital map: 4 min video• Positioning: GPS, Wi-Fi, cell triangulation, indoor•Geocoding: geo-coordinates and addresses•Map Display: What you want to show•Directions vs. Navigation

•Building Location Based Services•Your Questions

?????????

Dankeschön!

developer.here.net

philip.hubertus@nokia.com@philiphubs