Location Based Marketing & Behavioral Marketing

Automation

2 Batch & Blast Registrations & Invites

3 Behavior-driven, Rules-Based Automated Marketing

Manual

Automated

Response Rates / Engagement

Mark

eti

ng

So

ph

isti

cati

on

Behavior-based

Messages

(Multi-Track)

Time-based Messages

(Drip, Simple Nurture)

Targeted Mailings based on Segmentation

Mass Mailing to a broad database (E-blasts, Batch & Blast)

Broadcast to Behavior Bto1

Individual

Messages

Behavioral

Triggered Email

Profile Data

Relational Data

Behavioral

Data

Email Email

ESP BMA

Where are you Relevant?

Web

Forms Social

Related

Data

Bto1 CRM Data

Product Data

Customer Service Shopping Cart

Data

Automated, Individualized Communications

Website

Behavior

Email

Behavior Individual Timing

Demographics

Event Data

25M

850M 250+M

Not a fad…but a way of life…

100M

Q4 2010

Smartphone Sales Pass PC Sales

100+ Million Tablets Expected to Sell in

2012

25 billion downloaded by 2015

Juniper Research

Mobile Apps are Exploding

Mobile & Social are Converging

Foursquare Adding 1 Million Users a

Month

Now 20MM

Over 3 million check-ins per day

500,000 using the Merchant Platform

Facebook

also has

350MM

Mobile users

We call this “mocial”

mobile + social + local + email

Mocial

Email

Social

Mobile Local

Tracking Social Leads: Facebook

Dedicated Form per Adword

Social Sharing

Demo

Going Mobile / Screensize-apalooza

Where is Your Email Being Read?

Old mouse New mouse

The New Design Challenge

Know Your Audience

Source: Unica Corporation/Pivotal Veracity

Mobile

64% higher

CTR

Regular

A/B test sent

to frequent

mobile

openers

Measureable

Contests!

Location-Based

Offers

Put some Punch in your Trade Show Metrics!

Event Data Collection via iPad

QR Codes to Email Opt-in

• Printed collateral

• Tradeshow booth

• Signage

• TV

Loyalty

Check-in Marketing Opportunities

Local Offers Sweepstakes Twitter

Messaging

Email Marketing

Opt-Ins Increase Email Signups

Sweepstakes & Scavenger Hunts

Run sweepstakes and scavenger hunts based on when someone checks in

to a location with Foursquare or Facebook

Sweepstakes Sign-Up

Email

Confirmation

Participants Check-In

Don’t be afraid to jump in