Localization - The industry who cried wolf

Localization:"The IndustryWho Cried

Wolf!"

Víctor Alonso Lion, PMP®

victor.alonso.lion@gmail.com@valion

www.victoralonsolion.com

Fun for All: III International Conference on Video Game and Virtual Worlds Translation, Accessibility and Educational Design

13th – 14th March 2014

Note: this presentation has been simplified and modified, to facilitate readability.

CROWDSOURCING FAN TRANSLATION

• SAME PROCESS

• DIFFERENT RESOURCESFan Translation

Crowdsourcing

PreparationImplementation

•Consistency

•Awful & Unacceptable mistakes

•Offensive wording

•Attacks

Basic Checks - Controls

DIFFERENT TYPE OF SERVICE

The Need for Speed

Traditional Process

Speed = Crashing Project Schedule

Concept DesignPre-

ProductionProduction

Post-Production

Launch

LOCALIZATION

LocalizationTranslationAudioAdaptation (cultural)

ProcurementTranslation

AudioLinguistic Testing

InternationalizationText extractionText expansionCultural Review

TestingTestingBug fixing

EngineeringReengenieringRecompilations

Ready Set GoDIFFERENT TYPE OF DEAL

• Higher broadband speed

• Mobile speed

• Competing Telcosand Equipment manufacturers

Cloud enablers

• Games accross differntscreens and devices

• Publishers under threat

• Continuous request fornew content

Consequences forGame Localization

DIFFERENT TYPE OF ENVIRONMENT

Rise of the

Machines

Machine Translation

1. Companies who do not use any type of content(translation) technology

2. Companies using TMS, CMS, Workflow Solutions

3. Early adopters: SharedMultilingual Data, Proprietary/Trained MT, Post Edition

Three groups of companies:

Don’t Fight it: Play the game!

DIFFERENT TYPE OF GAME

Quality

A Differentiator?

Are Bad Performersreally quicked out of the Market?

Added value

Twitter: @valion

Email: victor.alonso.lion@gmail.com

www.victoralonsolion.com

Blog: www.globalcontentstrategy.com

Localization - The industry who cried wolf

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Transcript of Localization - The industry who cried wolf

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