Post on 06-Feb-2018
LOCALISING AND EVOLVINGLINE THROUGH PARTNERSHIPS
Kawin Tangudtaisak – Head of Strategy & New Services, LINE Thailand
Echelon Thailand – May 2017
THAILAND = MOBILE
MOBILE AT THE CENTER
1/3of 234 mins/day on smartphone spent on LINE platform
LINE AT THE CENTER OF MOBILE
CONTENT & SERVICESLeading platform for
CONTENT HAS NOW SHIFTED ONLINE
90%Thai consumers watch videos
online (time spent 2x higher than global average)
Online =
NO. 1Channel for news consumption
among Thais
LINE TV – NO. 1 VIDEO PLATFORM FOR ORIGINAL, CURATED CONTENT
LINE TV – MAJOR CONTENT PARTNERS ONBOARD
LINE TODAY – LEADING NEWS PORTAL
>28m monthly unique users / >1,300m monthly page views… and growing
LINE TODAY – 70+ CONTENT PARTNERS
NO LOVE FOR APPS
75%Apps downloaded, opened
once, then abandoned (globally)
2/3Thailand mobile users time
spent on 3 apps (LINE, Facebook, and YouTube)
Source: AppBoy, Fortune, Nielsen (2016), Tech in Asia
CHAT BOTS – BUILDING LOCALISED SERVICES WITHIN LINE
LINE FINANCE – FINANCIAL ASSISTANT BOTStocks / Funds / Financial Advice / News / Alerts
WONGNAI – RESTAURANT DIRECTORY BOT
Search Restaurant Pick Food Category Enter Location See Recommended Restaurants
UBER – RIDE REQUEST BOT
Request Ride Pick an Uber Driver ConfirmsReceive Ongoing
Notifications in Chat
Book Hotel or Flight Enter Dates See/Filter Results View Details and Book
EXPEDIA.CO.TH – TRAVEL BOT
LINE MAN – ON-DEMAND SERVICES PARTNERSHIPS
Food Messenger Postal
BUILDING WINNING PARTNERSHIPS
Publishers BrandsRetailers/
RestaurantsTech/
Startups
WHAT’S NEXT?
Gateway to communication, content, services, and commerce