Local Traffic BlueprintOnline profit Strategies

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content

Introduction Traffic basics Facebook

Google adwords

YouTube Email marketing

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and its potential• By 2016, more than half of the dollars

spent in US retail will be influenced by the web.

• One in every seven minutes spent online is spent on Facebook. 

• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads.

Internet traffic

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About ME

Alberto RochaThank-you for joining me today and for allowing me to show you how I can take your business to the next level, with implementing traffic generation.

I truly believe that what I am going to share with you, can and will have a massive impact on your business - If you follow the steps laid out before you.

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What we provideWe are a marketing company who provide local companies and individuals the most up to date online strategies for traffic generation.

We provide a range of services all tailored made towards making your business as successful as possible.

k.i.s.s.

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Traffic creates1. More leads

3. More clients2. More sales

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Traffic basics

1. Not quantity but quality2. focus on one platform

3.Take action

Key pointsTraffic doesn’t have to be complicated, just understand basic math. Spend $1 and get $2 back, then you are on the right lines!

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Traffic sourcesThere are so many different traffic sources its hard to know where to

begin!7 search Advertising Email

marketingleadimpact Solo ads

Adwords google

Banner ads eBooks linkedln sitescout

adknowledge Bing ads Facebook ads

looksmart Trafficvace

adonnetwork blogging giveaways podcasts webinarsadswaps clicksor Guest

bloggingPof ads yahoo

Advertise Directcpv hangouts Pulse 360 youtube

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Top 4 traffic sourcesGoogle adword

• Global reach• Double investment• High CTR• Highly effective

Email marketing• Extremely low cost• Global • Simple• Easy to track

• Instant results• Laser targeting• Cost effective• Multiple channels

Facebook ads

YouTube• Rank On Google• Simple • Autopilot• Cost effective

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3 simple steps

Will your offer convert when they see it?

Offer

Who is your target audience?

Demo- graphic

What platform will connect with them?

Marketingplatform

Start by creating a fan-page

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Hours spent on desktopThis chart represents the time an average person spends on Facebook compared to other applications.

• 58% of people return daily.

• 92% trust word of mouth of friends and family.

Facebook use

Hours Spent Per Person Per Month0

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Facebook Google Yahoo Microsoft

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1. add killer content2. competitions / giveaways3. viral images

Make your page red hot

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Viral image

1. 8,735 comments

2. 808,973 likes3. Seen by 12,492,800

Look at the power This image was posted to a Fan-page and within a few days it had gone viral, below is the traffic it generated over that period.

Facebook ads

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Facebook statsWhy you should be using fb ads

• 70% of people had a 3x greater return on ad spend.

• 49% had 5x greater return on ad spend.

• 61% year over year mobile user growth.

• 600M monthly active users on mobile.

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Facebook statsWhy you should be using fb ads

• 1 Billion active users.

• 3,200,000,000 Likes and Comments everyday in the world.

• 35% lower cost per conversion.

• Reach people wherever they are.

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Ad strategy 1. influence

3. engage2. connect

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LET ME TELL YOU A STORY

One of the best way’s to carry out a Facebook ad campaign - is to tell a story. Use vibrant images with compelling text, make your audience want to learn more. Also introduce the ad slowly to your audience – start with a smaller budget – test the campaign and then when you realize people are enjoying the ad, increase the budget and watch your conversions increase!

“

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ad strategiesLikes or conversions?When starting your campaign two of the main strategies are:

• Increase the likes on your fan page.• Directly promote your product or service

Both of these can be done via Facebook ads and both are extremely effective if done correctly.

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Your audience

demographic social persona

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You can also target a person by what they like

or have interests in.

Choose the age and gender of the audience

you want to target.

Another option is to target a person by where they

live or their marital status.

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Ad essentialsCALL TO ACTION

image

offeraudience

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Side ads

benefitsThese are a few of the benefits of using the side ads:

• Low cost.• Shown more frequently.• No interaction.• Easy to split test.

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News feed ad

benefitsThese are some of the benefits of using the news feed ad:

• Larger Image.• More text.• Greater Interaction.• Hard to miss.

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Ad performancetesting“Split Testing is like sex in college….. everyone say’s they’re doing it, however no one is!”

• Leave ad for 24hrs.• Small adjustments.• You have the tools – use them.

Remember when implementing any marketing strategy you need to be testing!

tools

adjust

test

start

Powereditor

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Power editor

ad display audiences budget

duplicate ads

Dark posts Bulk editing

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HOW TO CONTACT ME

Don’t hesitate to contact me. I will be happy to answer your questions.

THANK YOU

EMAIL: ceo@ebusinessmarketinggroup