Post on 12-Jan-2015
description
Are You Ready To Leverage The Internet?
Local Business InternetSuccess Strategies
The 3-part dashboard for Growing a BusinessHow to Understand MarketsThe key to making money on the internetHow to build local business through the webHow to create customized social media planConnecting social media to sales funnelsHow to harness the power of syndication
Objectives
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Consulting with CEOs & deciders since 2001Attracted million dollar backers onlineHigh end coaching clients attracted onlineSelf-made internet strategist & researcherMade “Massive” mistake with Internet HUBFounder at www.IdeaAgeConsulting.com
About Me
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Mine Your Wealth Capital Matrix Spiritual Capital Social Capital Intellectual Capital
Create Product Or ServiceEstablish Your EnterpriseGrow Your Business
Mine Your Hidden Gold
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People – Demographic, PsychographicProblem – Business, ConsumerProcess – Service, Product, ChannelPassion – Personality, Emotional Epics
4P Strategic Positioning
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1. Increase number of prospects2. Increase client conversion ratio3. Increase average customer value
3 Ways To Grow A Business
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1000 x 20% x $500 = $100,0001200 x 0.20 x $500 = $120,0001000 x 0.24 x $500 = $120,0001000 x 0.20 x $600 = $120,0001200 x 0.24 x $600 = $172,800 = 73% Growth
The Revenue Growth Formula
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GENERATE More Prospects Directly And Through ReferralsCONVERT more prospects to clients with Web PresenceMONETIZE customer list more profitably (info-publishing/affiliate)
Internet Growth Matrix
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•70% of U.S. Households now use the internet as an information source when shopping LOCALLY for products and services.
•93% percent of consumers believe businesses should have a presence on Social media. (85% expect to be interacted with)
•YouTube No 2. Search Engine (Comscore, January 2009) ahead of www.Yahoo.com
•Facebook w/ over 307 million users – The World’s 4th most populated country just behind the US. (CNN, Sept 2009)
Why Internet?
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World’s Largest List/Phone book World’s Largest information storage and
filing system World’s Largest communication system World’s largest shopping mall and
marketplace World’s largest Entertainment system
Ways To Think About The Internet
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Communication/Interaction Information Shopping Entertainment
Understand Internet-based Opportunity
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Generate leads and prospectsAccess local media publicityGain Credibility and Trust positioningAdd low-headache Profit Centers
Local Business Internet
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Generate leads and prospectsAccess local media publicityGain Credibility and Trust positioningAdd low-headache Profit Centers
Local Business Internet
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Low startup costsHighly scalableModular and Easy-to-changePotentially Very Profitable
Online Business Advantages
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But there is
ONE
BIG
PROBLEM
Agenda
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Google has indexed 1 Trillion+ pages (Google blog, July 2008)
530 million Hosted Domains (7/08)Over 3,000 marketing messages/day
The World’s Biggest Haystack!
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Not Focused On What They Want Product-Centric or Corporate-centric Information-bare web strategy
Focused more on Selling than Relationship-building
Selling Too Early In Relationship (Think 2-step)
Avoid The Biggest Mistakes
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4P USP Integration Content Partners SyndicationComponents
SEO Website | Email | Social Media | Partners | Advertising (Paid and Free) | Linking
Lack of Strategic Internet Marketing Plan
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C-T-P-MContentTrafficPositioning and Pre-sellMonetization
Getting found Online
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Barack Obama Rules– Strategy First – ACES System – “Have A Take” (Develop expert
opinion)– Duplicate Yourself With Partners– Syndicate Yourself with Tools
Social Media Marketing
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Be Like Obama, Have Strategy (Strategy Mindset)
First Commandment
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Plan before you actThink 4P first, then buildResearch customer language (keywords)Think about client hangoutsCraft strategy minding the above
Strategy means…
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Attract, Capture, Engage, Sell (ACES Marketing)
Second Commandment
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Attract with keyword content & social mediaCapture with List Bait (targeted hooks)Engage with content series, auto-respondersSell as part of engagement & conversation
Multi-step ACES Marketing
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Have a take or get hung up on (Thought Leadership & the 4P Framework)
Third Commandment
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Develop content for your target audienceMatch content to “felt” needsContent sharing - think daily, weekly, monthly, quarterly, annually.
Have something to Say!
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Duplicate yourself with partners and allies
Fourth Commandment
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Create high margin products & programsDeploy an affiliate recruitment systemEncourage partner activity with incentivesFocus on the right math – visitor value!
Multiply yourself with partners
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Syndicate Yourself – With Publishing and Syndication Tools (PASS)
Fifth Commandment
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Publish written, audio, video and graphic content regularly
Syndicate your content automatically and systematically
Publish and Syndicate Systematically (PASS)
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RESOURCES
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Access Continuing Internet EducationBuild Attention-getting platformsCapture systems and toolsDeveloping engagement resourcesEasing into Monetization and SalesFull List of Tools and Resources
RESOURCES
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•www.SmallBusinessDigitalCoach.com •www.TurnAttentionIntoDollars.com •http://bit.ly/FreeWorkshopDVD •http://bit.ly/DenverSocialMedia101 •http://www.youtube.com/IdeaAgeConsulting
•www.IdeaAgeConsulting.com
Resources Part 1 – Follow Us
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www.TurnAttentionIntoDollars.com http://budurl.com/WebActionGuide www.TerryDean.org – Internet Business Strategieshttp://budurl.com/MomentumMarketing http://www.Affilorama.com – Free Affiliate Marketing
Resources Part 2 - Follow Our Favorites
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Attention Marketing Platforms
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Website creation tools
•www.TurnAttentionIntoDollars.com - Traffic-generating sites•www.WordPress.org – Create a Blog Website for Business•www.Blogger.com – Blog without website hosting account
SOME FREE METHODS (Note there are often limitations)•www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website. (Example: www.Facebook.com/BusinessConsultants ) •www.Blinkweb.com – Free websites (examples under “Free tools” below)•www.Squidoo.com – FREE lenses can act like a webpage
Web site creation (Including DIY)
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•www.TurnAttentionIntoDollars.com - Traffic-generating sites•www.WordPress.org – Create a Blog Website for Business•www.Blogger.com – Blog without website hosting account
SOME FREE METHODS (Note there are often limitations)•www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website. (Example: www.Facebook.com/BusinessConsultants ) •www.Blinkweb.com – Free websites (examples under “Free tools” below)•www.Squidoo.com – FREE lenses can act like a webpage
Web site creation (Including DIY)
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http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates.
The best way to instantly increase revenues is to get repeat business. Combining a powerful online database with an email auto-responder sequence is the single most powerful way to accomplish this online. It also happens to be the best way to maximize website visitor value.
Build Customer & Prospect Database
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http://www.techsmith.com/camtasia.asp - Create Videoswww.TeleSeminarFormulaMastery.com – Teleseminar creationwww.FreeConferenceCalling.com – Record audio freewww.Kunaki.com – CD/DVD creation and fulfillment
http://budurl.com/memberSAT - Membership program
Product Creation Resources
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www.techsmith.com/camtasia.asp - Create Videoswww.TeleSeminarFormulaMastery.com – Teleseminar creationwww.FreeConferenceCalling.com – Record audio freewww.Budurl.com/VDollarSeminars - Teleseminar Platformwww.Kunaki.com – CD/DVD creation and fulfillment
www.budurl.com/memberSAT - Membership program
Digital Product Creation Resources
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www.budurl.com/SellingWords – Now FREE! The 159-page resource!www.SAFERSellingFormula.com - Selling Superioritywww.Paypal.com – Accept Payments onlinewww.ClickBank.com – Largest affiliate marketplacewww.1shoppingcart.com – Shopping cart & affiliate mgmtwww.e-junkie.com – Protect digital products
Digital Persuasion & Selling
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www.FreeConferenceCalling.com - Free Teleseminar http://camstudio.org/ -Free open source
screencastingwww.jingproject.com – Free 5 minute Screencasthttp://audacity.sourceforge.net/ - Sound editingwww.YouTube.com – Free Video Sharingwww.PrimoPDF.com – Free PDF generatorwww.Gutenberg.org – 25,000+ public domain books.www.animoto.com – Create videos from pictures
FREE
22 Free Tools – Part 1
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www.K7.net – Free Disposable phone numberswww.xmind.net – Free Mind Mappingwww.budurl.com/ResearchMatrix - Ultimate Researchwww.budurl.com/DecisionMatrix - Decision software www.blinkweb.com – Free Websiteswww.Skype.com – Free calls and video chat
22 Free Tools – Part 2
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www.ourmedia.org – Non-commercial media storing
www.wizIQ.com – Webinar & collaboration site.www.DimDim.com – Free Webinar solution.www.SurveyMonkey.com – Online Survey Servicewww.sxc.hu – Free Royalty-free stock photos onlinewww.EmailLargeFile.com – Up to 150MB file
transferwww.Tadalist.com – Personal productivity trackingwww.SkinPress.com – Free WordPress Themes
22 Free Tools – Part 3
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Local Business Social Networking And Online Classified Advertising
Resources
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Real Fast Local Business Networking
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www.Meetup.comwww.Biznik.comwww.LinkedIn.comwww.Twitter.com (with local search)
Local Business Listings & Classifieds
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Local Business ListingsGoogle Local Business ListingsYahoo local
Classified Ads Websiteswww.Craigslist.comwww.Backpage.comwww.kijiji.comwww.domesticsaleusa.com
Other Local Business Internet resources
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1. www.InsiderPages.com 2. www.Yelp.com 3. www.merchantcircle.com4. http://localbizsearch.timescall.com5. www.merchantcircle.com6. http://citysquares.com7. http://local.yahoo.com 8. www.matchpoint.com9. http://local.botw.org
Idea Age ConsultingSocialweb@IdeaAgeConsulting.com
13918 E Mississippi Avenue #193Denver, CO 80012
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Questions?
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