LLP@TecnicoClass 8

Luis Caldas de Oliveira

Agenda for Class 8

• Q&A about Partners

• Team Presentations: Partners Findings

• Summary about Resources/Costs

• Work for Next Week

Q&A PARTNERS

Questions

• What is a partner?

• Why do you need partners?

• What types of partners exist?

• What are the risks associated with partners?

Partner

Why?

• Faster time to market

• Broader product offering

• More efficient use of capital

• Unique customer knowledge or expertise

• Access to new markets

Types of Partners

Strategic AlliancesApple + Record Labels

Joint Business DevelopmentIntel Inside

Coopetitionwi-fi 802.11b/g/n

Key SuppliersOutsource suppliers: Apple + FoxconnDirect suppliers:Logoplaste

Virtual Channels (web)Expedia

Risks

Impedance mismatch

Rely on partner schedule

No clear ownership of customer

Product lack vision

Different underlying objectives

Churn in partners strategy or personnel

Intellectual property issues

Difficult to end

Common Errors• Thinking that a startup needs all future

partners in the first year

• Some partners are only important after reaching a certain size and scale

• Not understanding “why” and “when” partners are needed

• Not differentiating partners really needed to scale the business

TEAM PRESENTATIONS: PARTNERS

RESOURCES/COSTS

Key Resources

Key Activities

Cost Structure

Financial/Operational Timeline

Financial/Operational Timeline

NEXT WEEK

Presentation for Next Week

• Slide 1: Cover slide

• Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets)

• Slide 3: What changed in the right side of the canvas?

• Slide 4: Resources needed: people, financing, hardware, software, prototypes, etc.

• Slide 5: Spreadsheet with all costs from Partners, Resources and Activities per year.

Presentation for Next Week

• Slide 7: Draw a financial/operational timeline

• Slide 8: Lessons learned from Resources, Activities and Costs.

Before Next Class• Talk to at least 10 customers, including

partners

• Update LPC Narrative and Canvas

• Work on your MVP

• Prepare Class Presentation

• Watch Final Presentations:htttp://www.slideshare.net/sblank

Obrigado