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L E A P / l i v i a d i a m o n d s I N I T I A L C O N C E P T S - s u m m e r 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept ABrand Inspiration

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept ABrand Inspiration

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L O C A L A S P I R A T I O N A L

Competitors

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Competitors brand palettes

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Unused icon / brand concepts

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Concept A

Word form based logo - minimal, luxurious approach using a thin line break to reflect the geometric shapes within a diamond and the precision of the cutting process.

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

Brand colour palette

ENGAGEMENT JEWELLERY COLLECTIONS CONTACT SEARCH __________

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L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept B

Diamond shape logo - this concept works around a simplified, recognisable illustration of a diamond. Certain parts of the shape were removed to abstractly form the letters ‘LD’. This new symbol has multiple connotations to appeal to the male audience. It could represent a romantic heart, a structured diamond or perhaps even a superhero emblem dependant on ones interpretation.

A suggestion for further development in context would be to create a unique authenticity mark for each customer by altering the diamond illustration to further strengthen the unique qualities of each ring while reinforcing the brand.

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Brand font:

a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z

Brand colour palette

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept C

Livia signature script - Livia Diamonds gives a hands-on service with a personal touch, so a handwritten, signature style logo seemed fitting to represent this. Inspired by German jewellers Thomas Sabo, it is a contemporary and casual style which doesn’t take itself too seriously.

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

a b c d e f g h i j k l m n o p q r s t u v w x y zab cdefgh ijklmnopqrstuv w x yz

a b c d e f g h i j k l m n o p q r s t u v w x y zabcdefgh ijklmnopqrstuvwxyz

Brand colour palette

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L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept D

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

Brand colour palette

ENGAGEMENT JEWELLERY COLLECTIONS CONTACT SEARCH __________

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

the answer is yes.

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept E

L D initials logo - This concept reflects the keywords of the company such as ‘simple’. ‘honest’ and ‘established’. The logo has an air of tradition and I have put the logo in context with a gold foil de-bossing effect to give an authenticated, regal feel. This is a highly transferable and adaptable concept as it is so simple.

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

Brand colour palette

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept F

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

Brand colour palette

ENGAGEMENT JEWELLERY COLLECTIONS CONTACT SEARCH __________

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

the answer is yes.

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept G

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

Brand colour palette

ENGAGEMENT JEWELLERY COLLECTIONS CONTACT SEARCH __________

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Concept H

Livia Diamonds

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

Brand font:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

Brand colour palette

ENGAGEMENT JEWELLERY COLLECTIONS CONTACT SEARCH __________

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014

L E A P - L I V I A D I A M O N D S A U G U S T 2 014