Livestream with YouTube to Expand Your University Audiences Around the World

Post on 28-Nov-2014

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Presented at CASE Social Media Conference 2014 http://www.case.org/Conferences_and_Training/SMC14/Program.html On Tuesday, Nov, 26, 2013, UCLA broadcasted the annual Beat ‘SC Bonfire & Rally live from campus through its YouTube channel. The event resulted in viewership across the world in locations as far away as Japan and Saudi Arabia. You'll learn what tools were used and how social media was integrated into this event to increase engagement across various platforms.

Transcript of Livestream with YouTube to Expand Your University Audiences Around the World

LIVESTREAMING WITH YOUTUBE MIKE TAKAHASHI ASSOCIATE DIRECTOR, DIGITAL MARKETING @TAKADESIGNS

#CASESMC

BEAT ‘SC BONFIRE & RALLY

SOCIAL MEDIA CHANNELS !

SOCIAL MEDIA INTEGRATION !

SOCIAL MEDIA INTEGRATION !

SECOND SCREEN !

CONVERSATIONS !http://storify.com/ucla/beatsc-bonfire-and-rally

POPULAR TWEETS !

RESULTS BY THE NUMBERS !

4,066 playbacks

 

21.5 min avg view duration

 

22 countries  

CHANNEL REQUIREMENTS !

100+ subscribers

 

Good Standing no strikes

 

HELPFUL TIPS !

FULL RUN-THROUGH !

COMPUTING POWER !

MONITORING !

BITRATE !

SAVE YOUR RECORDING !

BE CAREFUL !

PROMOTE CHANNEL PAGE !

STORIFY !

COMMAND CENTER !

MIKE TAKAHASHI FOLLOW ME ON TWITTER @TAKADESIGNS TAKADESIGNS.COM/BLOG

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