Issues in Marketing Communication:

LIVErtising # 5bAdvertising goes online

part 2

the life cyclethe life cycleSOCIAL MEDIASOCIAL MEDIA

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Yes, but WHY?

• One good reason to engage on SM: SocNet Users More Apt to Engage in Various Consumer Activities

• Active social media users are more likely than the average person to have engaged in a variety of consumer activities, whether online or in person, finds a survey [pdf] released in June 2012 by Allstate, in association with National Journal.

http://www.slideshare.net/facebooksummitpagekarma/presentation-benjamin-snyers-social-lab-group-ads-ecosystem

http://www.slideshare.net/facebooksummitpagekarma/presentation-benjamin-snyers-social-lab-group-ads-ecosystem

Social Media

• Social networks• .• .• .

• .• .• .• .

Yes, but HOW?

Error #1

SocMed basics: A presence is not a strategy

SocMed basics: STRATEGY vs TACTICS

Cy OBJ

StrategyTactic 2

Tactic 1

Tactic 3

Tactic N

Error #2

SocMed basics: Social Capital before financial

Social?

LISTENINGSharing

Error #3

SocMed basics: Content strategy

Error #4

SocMed basics: ROI measurement

Cy OBJ

StrategyTactic 2

Tactic 1

Tactic 3

Tactic N

Error #5

SocMed basics: 90 – 9 - 1

Error #6

http://www.aufeminin.com/

http://person.grader.com/

the life cyclethe life cycleRICH MEDIARICH MEDIA

• .• .• .

https://www.google.be/publicdata/explore?ds=l6t8doc0rch3u_&ctype=l&met_y=i132&hl=en&dl=en%23!ctype=l&strail=false&bcs=d&nselm=h&met_y=i132&scale_y=lin&ind_y=false&rdim=country_group&idim=country_group:eu&ifdim=country_group&hl=en_US&dl=en&ind=false

http://www.digimedia.be/News/fr/13924/la-belgique-absente-de-la-course-l-internet-hyper-rapide.html

Rich Media

http://www.jayworld.fr/video-360-degres-web-futur-innovation-ride-snowboard-ski-2358

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the life cyclethe life cycleMOBILEMOBILE

To be continued…