What Financial Professionals can’t afford to ignore in 2015

By David ReillyLets learn Digital

Summary

1. Why LinkedIn is a critical tool for Financial Services Professionals in 2015

2. Company Brand: How your company profile can make or break you

3. Content: How the most successful companies use content to create their own LinkedIn Profile

LinkedIn’s Mission

To connect the world’s professionals to enable them to be more productive and successful

2009 2010 2011 2012 2013 2014

In millions

15

84.5

3

1

10

UK Membership GrowthDirect access to 15 million subscribers profiles of valuable and important information

Linkedin Data

4 out of 5 British professionals are now LinkedIn members

2.5 million registered users in London

820 000- UK Financial Services Professionals registered

Fantastic targeting

Excellent targeting for Sponsored updates or targeted ads

1,891,391 linked subscribers in the UK, age 18- 24, 25-34

Priority areas for companies to Build Trust

Company BrandHow your company profile can make or break you

Why Company Pages?

Companies that inform and engage aren’t just selling

..they are building relationships

LinkedIn company followers are

…3 x more likely to buy from your company …78% more likely to respond to Inmails ..10 X more likely to share your content

Source: LinkedIn Research 2013

Company pages

Hero page image

How you are connected

Careers

Recent Updates

Showcase pages

Showcase pages

Segment company pages by product and service

Host content for that product and promote it to an individual segment

Join relevant Groups

You can link to 3 Groups via your company page

Your profile is 5 times more likely to be viewed if you have joined or are active in a Group

Groups (cont)

Click on Iicon

You can see critical information about a Group: when created, owner, members, how active

Groups (cont)

Joining a relevant Group allows to email all members directly

Groups (cont)

Content from Atom Bank

Comment from the City Commercial Director

ContentHow companies use content to build their LinkedIn Profile

Be useful to your audience

Example: Atom content

Topical, nostalgic themes around mobile devises

Ask Questions to cultivate debate

Use Images, infographics and video

Company updates with images have a 98% higher engagement rate than those that don’t Source: Social Media Week

Brand Pages- great analytics

Thank youAny Questions?

David Reilly , david@letslearndigital.com07989 985922