LinkedIn Schaumburg Library starting your profile.

BRUCE BIXLER

LinkedIn:Starting your LinkedIn Profile

A How To Guide

©Bruce Bixler bruce@hobknobery.com

The Key to Starting Your LinkedIn Profile

es• LinkedIn is NOT social media; it is a

Business Networking & Marketing TOOL!

• LinkedIn it is NOT a Rolodex of connections; it is a search engine

• LinkedIn is NOT an on-line resume; it is your Digital reputation

Starting Your LinkedIn Profile

es Starting Your LinkedIn Profile

How can job seekers tell you what they want on

LinkedIn if they haven’t seen it before?

esStarting Your LinkedIn Profile

First job position 20%Confirm first job position 5%

Describe your current position 5% Industry and postal code 5%

Second job position 20%Add 5 Skills 5%

Add your education 25%Add a picture 5%

Add at least 50 connections 10%

leAdd a Profile Picture

Do Not Use

The LinkedIn Default setting

for your profile picture!

leAdd a Profile Picture

Use The best mostprofessional imagefor your profile Avatar!

lePersonalize your URL

Personalize your profile URL for Google SEO

http://www.linkedin.com/pub/bruce-bixler/16/171/493

http/www.linkedin.com/in/brucebixler49

How do recruiters search on Google to find LinkedIn profiles.

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir

Current position IF you are “In Transition”

• Marketing Mgr & Group Owner at (Group Name)• Marketing Manager at Self Employed• Marketing Manager at Entrepreneur

• Marketing Manager at Marketing Resource

• Marketing Manager at Marketing Consultant• Marketing Manager at Independent Contractor• Marketing Manager at Marketing Manager• Marketing Mgr &Volunteer at Red Cross• Marketing Mgr & Networking Facilitator at Harper College• Marketing Mgr & Group Facilitator at Job Search Circle• Marketing Mgr & Accountability Group Manager at St. Hubert’s

• Add at least two past positions

– You can have two different positions at one company

– Two companies and different titles

• Add all education– High school– Junior College– University

• Add continuing education– PMP– Six Sigma Training

• You If your profile is the same as your resume you are being redundant!!!

• Your profile has to must different and additional information than your resume

• This will give you two opportunities to give the employer information about yourself, don’t waste that second opportunity

• You must have a call to action on your profile! Call or contact me now to see how your company

can benefit from my experience.

Add Strategic specialties to your LinkedIn Profile Skills section

• Skills placement: Unless yours is an Open Profile a LinkedIn Recruiter user can only view the top part of your summary along with your headline, name and education. Overcome this challenge by including a list of skills/keywords within the first 50 characters of your summary section.

• Join groups to connect with others in your industry• Join groups to send messages• Join groups to follow others who will not connect• Join groups to search MEMBERS

• Choose at least 30 groups where your target people or companies are

Your Specialty – – 10 to 15 groups

HR – 10 to 15 Groups

Local Groups – – 10 to 15 groups

Alumni groups

• Contact information at the beginning• Email address at the very least• Contact phone number optional• Mobil number or job search phone contact

Paragraph one What you doSummary

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage;.

Paragraph two: successes

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12months via strategic marketing, advertising and digital campaigns, successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers

Paragraph three: How you will solve problems

Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

Add Skills or Specialties

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling

SummaryContact me at janesmith@gmail.com222-222-2222

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage;. Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12months via strategic marketing, advertising and digital campaigns, successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling

Questions?

THANK YOUContact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

LinkedIn Schaumburg Library starting your profile.

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Transcript of LinkedIn Schaumburg Library starting your profile.

Jump Starting LinkedIn

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