OLD SCHOOL NETWORKINGA new twist on

Basic Linked In Facts• Considered the “Premier” social

networking site for professionals• 55 million users in 200 countries• Based on the principle that every person is

connected to one another by no more than six degrees of separation.

• Powerful part of your online resume

Benefits for CRMs

• Keep up with clients in a new way• Meet new clients• Look through your client’s rolodex for

potential warm referrals• No cost except your time• No windshield time required• Differentiator

Best Reason to Care?

General Rules to Follow

• Don’t do anything you wouldn’t want your mother to know about.

• Watch, follow, listen and learn• Give before you ask• Share – don’t sell

Completing Your Profile

• Use first person (I / We / Us)• Get a professional photo• Customize your URL• Follow other suggestions from LinkedIn• Goal: 100% completeness

Start with Your Profile

Finding & Connecting• Upload your web contacts• Search by job / employer / school / etc• Google or Linked In search for people you

want to meet• Promote with your email signature,

business cards, flyers, etc.• Cross promotion on sites like Facebook• Goal: 200 connections

Finding Contacts

Interacting on Linked In• Status Updates• Recommend others• Ask for recommendations• Questions & Answers• Groups• Use time saving tools like Ping.fm• Goal: Weekly interaction

Status Updates

Recommendations

Questions & Answers

Groups

Ping.fm

Post everywhere at once

CRM Field Guide

• Fix Your Profile First• Decide how you want to promote it• Commit to making regular interaction• Ask ALL of your contacts to connect• Look for groups of interest – or start one

and invite brokers

Advanced Training Guide• Download Our Advanced Training Guide

http://goo.gl/K06JxCall - 310-909-8835