By Irina Shamaeva,

Partner, Chief Sourcer, Brain Gain Recruiting http://www.linkedin.com/in/irinashamaeva

http://twitter.com/braingain http://bit.ly/gplus-irinashamaeva Blog: http://booleanstrings.com

Certification http://sourcingcertification.com

eGrabberTM data capture software

quickly capture and process

unstructured data

such as Sales Leads, Resumes, etc.

http://www.egrabber.com

LinkedIn: Bird’s Eye View • Global Statistics

The Basics • Concepts • Basic vs. Paid Accounts • Best Practices

From a Job Description to Identifying and Contacting Candidates • Research on LinkedIn: Identifying Competitors • The Proper Use of the People Search Dialog • Messaging and InMailing • Finding People to Message • Shortcut to Messaging • Last Name Search Tip

Demo and Q&A

(Potentially) rich professional profiles • Structured Search

Company profiles

Messaging/InMailing system

Discussions: groups, answers; signal;

search for content = BIG DATA

Drawbacks • Bugs

• Confusing UX

• Shallow profiles

• Duplicates

• Expensive

Is THE top business network, as a fact of

life

Accounts for 100% of our placements in 2011-2012

(Log out to see this)

A member’s network consists of:

•1st, 2nd and 3rd degree connections

Basic users see less info on the 3rd level

•Those who belong to the member’s groups

•People who have OpenLink accounts

i.e. Business accounts with the option selected

(note: search for the “open link” is broken)

7

Groups = • Forums

Open = • Content

Is visible

Always use Advanced Search

Use Boolean • AND is implied

• OR needs to be capitalized

• NOT can be written as the minus

• Use “” for phrases

The fields in search are called facets

Refine your search, based on the

results

Paid features • Extra Search Facets

• Extra Inmails (messages to members)/ worth it

• Other extra features

LinkedIn Recruiter: different UX

LOTs of InMails; mass InMails /useful

Team collaboration /maybe

UI /inconvenient

Expensive

VERY promising: pipeline

LI Recruiter ~ Member’s View

LinkedIn is not a Job Board

Members see you as a member, so: • Fill out your profile

• Connect with others; join groups

• Post good content

• Send messages with care

From a Job Description to Identifying

and Contacting Candidates • Research on LinkedIn: Identifying Competitors

• The Proper Use of the People Search Dialog

• Messaging and InMailing

Move keywords between “keywords”, “title”,

and “last name”

Use different words to express the necessary

skills and industry

Don’t use every requirement to search

Both are messages to members • Messages can be sent to group members and

1st level connections for free

• InMails can be sent to all others (unless they

have blocked the InMails)

Messages/InMails get 10x better

response than emailing: • The recipients can (and will) check you out

• Safe, within the trusted network

• Doesn’t land in their junk email folder

Bit.ly/messagemembers • Add the LinkedIn ID

• Press Enter

Use degrees and certifications and see

full results from any type of account

Blog http://booleanstrings.com

Largest Sourcers’ Online Community • "Boolean Strings" Group on LinkedIn

• Boolean Strings Network

People Sourcing Certifications • http://sourcingcertification.com