Presentation on LinkedIn given on June 18, 2009 at MCED
Transcript of LinkedIn Presentation at MCED
1. The Who, What, When, Where, and Why of this Strange New
World By http://www.linkedin.com/in/kirkhill (aka Kirk Hill) &
http://www.linkedin.com/in/johnm (aka John Moore)
2.
What is LinkedIn?
Who uses LinkedIn?
Why should I use LinkedIn?
When should I jump in to using LinkedIn?
Where do I find _________ on LinkedIn?
Q & A with Kirk and John
3.
It is NOT MySpace, Facebook, or Twitter
LinkedIn is a community of over 41 million professionals
A new member joins LinkedIn approximately every second
A place to stay informed about your contacts and industries of
interest to you
A portal to find the people & knowledge you need to achieve
your goals
A way to control your personal brand
4.
Access executives from all Fortune 500
Lets you see how people are related to each other
Find the people that know the people you want to meet
Collaborate with other like minded people with the groups
feature
5.
Entrepreneur Creates New Company Because of Advice and
Connections He Found on LinkedIn
Advertising Professional Finds Investors and Helped his Sales
Team
After Layoff, Worker Lands New Job By Using LinkedIn
Groups
Company Hires Chief Administrative Officer and Another SVP
Grad Student at Brown University Lands Job at Microsoft Before
Graduation
6.
Venture Capitalist Uses LinkedIn to Get Connected
CEO Uses LinkedIn Jobs to Recruit Talent, Saves Tens of
Thousands in Recruiter Fees
SVP Gets $250,000 Opportunity Because of LinkedIn
Investment Banker Uses LinkedIn to Land $300,000 in New
Business
CEO Lands Million Dollar Client Via LinkedIn
7.
Looking for a job or looking to hire someone
Looking to connect with others in the community
Gathering information
Building credibility and referrals
Assisting with sales
Finding resources
8.
Reverses the Sales Process
Open up what you offer to a much wider audience
An accepted way to sing your own professional praises
Gather and publish recommendations
Track your contacts
9.
Immediately if not sooner
Profiles can be built up over time so dont worry about having
all information right away
Probably many people that you already know are on LinkedIn
Also take a look at the LinkedIn groups that are relevant to
you
10.
Starts with resume type information
Job Experience
Education
Specialties (or Keywords)
Interests
Groups and Associations
Add in cover letter or marketing summary
Point to company or personal websites/blogs
Small status line that gets posted to your connections home
page and email notifications
11.
Ability for people to post recommendations to your profile
great marketing tool
Tips for getting people to write recommendations for you
Start by recommending others
Ask people to recommend you
Write recommendations and have people approve and submit them
using their LinkedIn account
12.
One way to share contact information with people that you meet,
however:
No phone, fax, or cell numbers on your contacts profiles so you
will need to either enter it into the LinkedIn contact manager
(Beta) or use another tool for keeping this info
Have access to the contacts of your contacts
You may have 100 first level contacts
If those contacts each have 100, you have access to 10,000
second level contacts
If each second level contact has 100, you have 1,000,000 third
level contacts
13.
Interesting data about your first three levels of contacts
Number of people at each level
Percentage of connections by world region
Percentage of connections by industry
Allows you to get a quick understanding of what types of people
are in your network
14.
Thousands of groups/associations that you can join and
participate in
Discussion Boards
Bulletin board functionality allowing members to share
information and interact through comments
News
Allows group members to highlight and comment on news stories
that are relevant to the group
Job Board
Directly contact and connect with other group members
15.
This is the real power of LinkedIn groups
Group managers have control over group
Manage the group profile page which includes short and long
descriptions and a group website link
Can either open group to everyone or accept members on an
individual basis
Mark discussions as featured and to moderate discussions and
comments
Ability to send announcements to the whole group
16.
Promote Everywhere
Twitter
LinkedIn Status
Facebook
Blogs
Start, comment on, and mark as featured relevant discussions on
the discussion board
Discussion boards are heart and soul of the group
Consider having or encouraging face-to-face, offline networking
events
17.
Post and comment on relevant News articles
Use announcements intelligently and solicit feedback on the
relevance and usefulness of announcements
Cross post relevant discussions to other groups with links back
to the group that you are promoting
18.
LinkedIn Answers
Post a question to your connections and to the LinkedIn
community as a whole
LinkedIn Polls
Use these when you want to poll the LinkedIn community
In addition to asking questions and posting polls, remember to
answer questions and polls to get your name associated with a
particular area of expertise
19.
If you are not on LinkedIn you need to get on now
LinkedIn has a ton of benefits for professional social
networking