Timothee Semelin Enterprise Lead Hong Kong

LinkedIn Marketing Solutions

The Higher Education Challenge

How LinkedIn is Adapting its Platform for Higher Education

The LinkedIn Value Proposition:

The most effective platform

to impact the entire student-

professional journey

schools companies knowledge skills Members jobs

The Economic Graph

400M+ 4M+ 3M+ 25K+ 17M+ presentations

1M+ long-form posts

270K+ Lynda classes

Research

Schools

Acquire

Knowled

ge

Develop

Profile

Build

Network Connect

with

Alumni

Internshi

p

Job

Upgrade

Skills

Develop

Career

Support

Causes

LinkedIn Products (Paid & Organic) Support the

Entire Student-Professional Journey

LinkedIn Products Support All

Major Educational Departments

Admission

Education

Career

Services

Developmen

t

IP/Thought

Leadership

Marketing

Educational

Institution

Particularly on professional social networks

Students Seek Educational Information Online

LinkedIn survey – US April 2014

86%

54%

53%

49%

39%

38%

32%

22%

22%

Institution Website

Online News Publication

Peers

Professional Social Networks

Brochures

Friends / Family

Email

Trade Events / Open-days

Personal Social Networks

Professional

networks used

over 2x more

than personal

networks

How LinkedIn Helps Higher

Education Today

Connections

Company Industry

Size

Name

Gender Education

Geo

Groups

Standardized

job titles

Seniority Function

Occupation

Target Only the Right Audience

Most Effective Platform to Engage with Professionals

Onsite Display

Network Display

Sponsored Updates

Sponsored

InMail

Lead Accelerator

Full-funnel analytics

& reporting

products that impact

every stage of your

funnel and get results

Be Relevant Early

Sponsored Inmail Sponsored Updates

Be Everywhere On and Off Desktop

How LinkedIn Will Help Higher

Education in the Future

Invest in Simplification

University Page Company Page

+

We are Committed to Higher Education

and Investing in its Future