LinkedIn

Linked In

The ART of Inbound Marketing

Effectively managing your LinkedIn profile can take just 15 Minutes a Day

Patience

&

Persistence

Linkedin InfoGraphics

Linkedin

http://8.mshcdn.com/wp-content/uploads/2011/03/linkedin-infographic-640.png

Who is using Linkedin

http://mashable.com/2011/03/24/linkedin-overview-infographic/

Where do you stack up

http://mashable.com/2011/07/09/linkedin-infographic/

Adding value to the platform

http://mashable.com/2011/11/10/linkedin-dashboard-for-groups/

My Linkedin Network

http://mashable.com/2011/01/24/linkedin-inmaps/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp

It’s not so much about TECHNOLOGY

Social Media (& that includes LinkedIN)

is about PEOPLE

Cave Painting

Guttenberg Press

Morse Code

The more things

change the more they stay the same!

Strategic vs. Tactical

Linkedin

LinkedIn Business Page

Twitter

Blog

Facebook Fan Page

Tumblr

Strategy

• Definition of STRATEGY• 1• a (1) : the science and art of employing the political,

economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war (2) : the science and art of military command exercised to meet the enemy in combat under advantageous conditions b : a variety of or instance of the use of strategy

• 2• a : a careful plan or method : a clever stratagem • b : the art of devising or employing plans

or stratagems toward a goal

Tactic

• Definition of TACTIC

• 1

• : a device for accomplishing an end• 2

• : a method of employing forces in combat

The Mantra

Vision

Mission

Brand

Be Remarkable!

The Power of Words

http://www.youtube.com/watch?v=Hzgzim5m7oU

What’s Paul Revere got to do with clout?

TRIBES

Ideal Prospect

Prospect Persona

Key Word Strategy

The ART of Inbound Marketing

Workbook

Refining your Talk Track

Our goal is to establish

Thought Leadership & Influence

http://klout.com/#/ArtJones

The Mantra

Getting Connected to Grow Your Network via

LinkedIn Answers

Establishing KLOUT

Ask questions and provide answers, showcasing your

expertise

Find questions related to your industry, your expertise and your

service offering

Ask questions which may lead to a connection with

someone who is an expert or a potential

buyer of service

Rank the answers, and be ready to be ranked as

well

Finding Employees, Jobs, and Offering

Services

If you are looking for employees, be

prepared to recommend the

existing employees or partners, friends, etc.

Requesting recommendations is

important as well, make sure you are very specific about the

recommendation you are asking for.

You can also create a recommendation process for your

company, not just individual profile –

However make sure you are also very

specific about recommendation you

are seeking

Join and Create Groups

Provide and solicit recommendations, look for partners and co-branding

opportunities

Optimize your profile (keywords, phrases, posts,

feeds, etc.)

Encourage your employees, partners, and

clients to promote you

Getting Connected to Grow Your Network

Search twice, connect once

Sorting the results, searching by keyword, name, company, job

title, etc.

Ability to export or save searches, depending

on the LinkedIn account level

Getting Connected to Grow Your Network

In-Mail is a powerful way to reach out to a ‘searched’ contact with a

meaningful message

Try to avoid anonymous communications – use a network of friends to connect to someone

with a referral

Plan an introduction in advance, be honest in your intent.

it’s not just ok to engage someone in a conversation, it is the reason for engaging, it’s the

way of the world.

Communication via the internet and social networks are not

different!

Getting Connected to Grow Your Network

Expand your network with your colleagues,

friends, relatives

‘Mine’ your friends’ connections and suggest a 2nd

degree connection

Ask for a referral and be prepared to send a message and to

talk about your value proposition

Don’t use canned invitations

Strive to be different, engaging, if your

offer isn’t Thoughtful, compelling or sharing something insightful

do not send it

Card Munch (phone AP)

Card Munch Offers Instant LinkedIn Connectionshttp://www.youtube.com/watch?

v=zDSC5dkx7F0&feature=related

10 cards scanned in 30 seconds?http://www.youtube.com/watch?

v=n8DkFbzcoFg&feature=related

Linkedin Outlook Toolbar

TOOL TIP: The LinkedIn Toolbar for IE & Firefox (And Other Handy LinkedIn Tools)

http://www.graymatterminute.com/2010/07/26/linkedin-toolbar-ie-firefox/

Xobni + LinkedIn + Goldmail

http://www.youtube.com/watch?v=CYwNhyvCmuo&feature=related

http://www.youtube.com/watch?v=6W_nZYsjHl8

Helpful Tips for Collecting LinkedIn Contacts

Do :

Consider the quality, not the quantity, of your LI contacts

Make it easy for people to connect with you

Accept LI connection requests from people you don’t like or respect

Be careful about conflicts of interest

Send personalized contact requests

Use the People You May Know feature

Right-click to open a new tab when extending LI connection invites

Mine the contacts lists of people you know

Use lists of other groups of people you know

Remember to invite people you are connecting with in other social media channels

Cross-market your LI presence

http://tips.slaw.ca/2011/technology/helpful-tips-for-collecting-linkedin-contacts/

http://www.americanbar.org/publications/law_practice_magazine/2011/november_december/essential_dos_and_donts_for_linkedin_users.html

When your content isn’t thoughtful, insightful or compelling, your ideal prospects attention will quickly bounce away

Effectively managing your LinkedIn profile can take just

15 Minutes a Day

Patience

&

Persistence

LinkedIn

Art Jones

New Media Marketing Strategist

917-683-7606

art@tao-im.comart@tao-im.com

@artjones

@jesaros

The ART of Inbound Marketing