Post on 31-Oct-2014
description
MORE THAN AN ONLINE RESUME
LinkedIn Techniques & Best Practices for Maximizing your Professional Network.
JUSTIN CROSS Justin Cross is currently the Talent and
Engagement Specialist at OtterBox, focused on finding and engaging with top level “passive” talent to fill OtterBox’s high priority and difficult to staff positions. Over the last 6 years he has consulted on developing corporate recruiting strategies and worked as a “Head-Hunter” both independently and in-house filling positions ranging from Sales to Supply Chain, Software Development to Executive Leadership. The primary tool of his trade is LinkedIn; through his time recruiting via LinkedIn he has built relationship inside their corporate office and currently represents OtterBox on LinkedIn’s 10 company expert advisory board.
THOUGHTS ON NETWORKING
Once a week do something that is “Socially Uncomfortable”.
Observe and Remember “Common Ground”.
Be an Expert!
Stay up-to-date on news and issues
Practice your spiel
Be where your targeted network is!
LINKEDIN FACTS HISTORY AND ORIGINS “Get rid of the Roll-a-Dex” - Ried Hoffman 2002 175 Million Members, 2-3 per second. 18 Languages LinkedIn Corporate Solutions used by 85 out of the
Fortune 100 2 Million Corporate pages 75,000 Developers Worldwide creating compatible tools
and features 1 Million Networking Groups
TYPES OF ACCESS
Basic Account Free Receive Introduction
Requests Send Introduction
Requests (5 at a time) Receive InMails 100 Results per search
Business $24.95 per Month or
$249.50 per year Receive Introduction
Requests Send Introduction
Requests 15 at a time 3 InMails per month Profile organizer (5
folders) 300 results per search Priority Customer Service
TYPES OF ACCESS
Business Plus $49.95 per Month or
$499.50 per year Receive Introduction
Requests Send Introduction
Requests 25 at a time 10 InMails per month Profile organizer (25
folders) 500 results per search Priority Customer Service
Professional $499.95 per Month or
$4,999.50 per year Receive Introduction
Requests Send Introduction
Requests 40 at a time 50 InMails per month Profile organizer (25
folders) 700 results per search Priority Customer Service 10 saved searches
PURPOSE
Have a Purpose! ( Job Seeker? Networker? Hiring Manager? )
Know your Purpose!
Show your Purpose!
Think like the end user! (Recruiter, Industry Pro, Hiring Manager, Colleague)
PROFILE BASICS
Headline (Job Title) Picture A Summary of your current position/responsibilities.
Work related Specialties Experience dating back 3 years
Similar to Job Summary except focused on a Specific Job Website Links Connections Interest’s/Activities
ADDITIONAL SECTIONS
Skills Certifications Portfolios Awards Courses Projects Patents
INTERACTIVE NETWORKING
Groups Sharing Posting Connections Polling
ANALYTICS
LinkedIn is very “Smart”
Targeted Advertising
Suggested Connections
CONNECTIONS
Invite Contacts to join your network
Essential for LinkedIn success
5 “degrees” of connections 1st Degree : People you have directly connected with 2nd Degree : People directly connected to your primary contacts 3rd Degree : People connected to your 2nd Degree contacts Group Members : LinkedIn Users that are member of same “Groups” Out of Network : Not connected to you, can only contact through
InMails
SEARCHING FOR CONNECTIONS OR PEOPLE OF INTEREST Boolean Search
• It will search EXACTLY what you tell it to, whether or not that is what you are looking for
• Combination of Keyword and Parameters to get a “Manageable Number of Results”
• Industry specific words
CONNECTIONS & SETTINGS
Who to connect with?
Privacy / Visibility
Email Settings
IN THE FUTURE. . . JOBS WILL FIND YOU! http://
www.youtube.com/watch?v=nzyTE9IEQSs&feature=player_embedded
QUESTIONS