Intermediate LinkedIn Moving Beyond the Basics

Bruce A. BennettCareer Coach Cornerbrought to

you by

2

Notes & Goals for session

General Notes for Today eCopy of deck is available upon request or Slideshare My contact info is on last page Workshop is interactive Red Arrows Parking lot Best Practice

Goals Personalize Suggested Activities

3

LinkedIn - What is it & Why use it?

Over 364 million professionals use LinkedIn to exchange information, ideas and opportunities

Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual or Company

Norm Galvin at InsightsNow Corina Eliason at ForeSee

Find Employment Opportunities

4

LinkedIn Navigation Tab - Home

5

Finding LinkedIn Settings

6

LinkedIn Settings - 4 Tabs

7

LinkedIn - Profile

8

LinkedIn - Connections

9

LinkedIn - Connections

10

LinkedIn - Connections

11

LinkedIn - CRM Connections

12

LinkedIn – CRM Connections

13

LinkedIn - Jobs

14

Job Search Agent

15

Job Search Agent

16

Job Search Agent

17

Job Search Agent - Current Results

18

Job Search Agent - Current Results

19

LinkedIn - Interests / Companies

20

LinkedIn - Interests / Companies

21

LinkedIn - Interests / Groups

22

LinkedIn - Interests / Groups

23

LinkedIn - Interests / Groups

24

LinkedIn - Interests / Groups

25

LinkedIn - Group Participation

26

LinkedIn - Group Participation

27

Best Practice - Group Participation

28

LinkedIn - Group Participation

29

LinkedIn “Top Ten” Elements

1. All Star profile with photo and experience

2. Headline – descriptive and accurate, not title

3. Summary and specialties section

4. Utilize Skills section and key words

5. Recommendations

6. Group – discussions & participation

7. Companies – follow targets for changes

8. Jobs – create search agent & review saved searches

9. Activity updates

10. Who Viewed Your Profile?

30

Headline

31

Your Activity

32

Summary & Specialties

33

Skills & Endorsements

34

LinkedIn - Recommendations

35

LinkedIn - Recommendations

36

LinkedIn - Recommendations

37

LinkedIn - Recommendations

38

LinkedIn - Recommendations

39

Who’s Viewed You?

40

Who’s Viewed You?

41

Who’s Viewed You?

42

LinkedIn Suggested Activities

Who is viewing your profile?

Read network activity from your connections

Build your network of connections

Join industry or specialty related LinkedIn groups

Post activity update, e.g. reading a book, attending a

seminar, trade show or conference

Review Companies Followed updates

Connections

Review discussions in your LinkedIn Groups

43

Bruce Bixler on YouTube

https://www.youtube.com/channel/UC-Ji2mhHzFW-tD55wWL7BOg

Questions?

Feel free to follow up later or connect with me on LinkedIn

Contact Info:

Bruce A. Bennett

Mobile: 815-302-9552

Email: BruceABennett@comcast.net

LinkedIn: http://www.linkedin.com/in/bruceabennett

Career Coach Corner Blog: http://bruce73.wordpress.com/