Post on 24-Aug-2020
Instant LinkedIn®
Profile Templates
By Kristina Jaramillo
GetLinkedInHelp.com
Kristina@getlinkedinhelp.com
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Table of Contents:
Introduction
Why I Have Created These LinkedIn Templates……………………………4 How I Created My Instant LinkedIn Profile Templates……………………..7 How to Use These LinkedIn Templates……………………………………..8 Part 1: Your LinkedIn Profile Summary
Why Your LinkedIn Profile Summary Stinks……………………………….9 In-Transition Template……………………………………………..............11 How I Can Help You Template…………………………………………….13 Why You Are Reading My Profile & How It Will Help You Template…..15 Why the Media Features Me Template…………………………………….17 Want to Know Why Template……………………………………………..19 Who Should Connect with Me Template………………………………......21 How “You” Can Template…………………………………………………23 The Top Mistakes Template………………………………………………..25 From X to Y Template……………………………………………………..27 Steps To X Template……………………………………………………….28 Real Proof Template………………………………………………………..29 Top Secrets Template………………………………………………………30 What Others Won’t Tell You Template……………………………………32 Got Questions Template……………………………………………………34 Myth Busting Template…………………………………………………….36 Do You Suffer From Template………………………………………….....39 Reasons Why You Need to Connect Template…………………………….41 Are You Being Screwed Template…………………………………………42 X Versus Y Template………………………………………………………44 Part 2: Your LinkedIn Profile Experience Section
What’s Wrong With Most People’s Experience Sections?...........................45 Why You Shouldn’t Make Your LinkedIn Profile Sound Like An Online Resume……………………………………………………………………..48 Quoted Expert Template…………………………………………………...50 The Subject Matter Expert Template………………………………………51 The Coaches or Consultants Template……………………………………..52
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The Author Template………………………………………………………53 The Speaker Template #1…………………………………………………..54 The Speaker Template #2…………………………………………………..55 The Therapist/Medical Practitioner Template……………………………...56 Therapist Template #2……………………………………………………...57 The Lawyers Template……………………………………………………..58 The Accountants Template…………………………………………………59 Part 3: How to Create Copy For Other Elements of Your Profile
How to List Your Websites on the top part of your profile………………..61 How to effectively use the specialties section to build credibility…………63 How to generate interest for your books and articles in the publication section………………………………………………………………………65 How to take advantage of the contact part of your profile…………………69 Part 4: Proven Profile Examples………………………………………...72
Part 5: Next Steps………………………...…………………………….…89
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Why I Have Created These LinkedIn Profile Templates
Before I started my own LinkedIn marketing business where I create and revamp LinkedIn profiles, review LinkedIn profiles “live” on video and do ongoing LinkedIn marketing efforts for select clients – I spent hundreds of hours researching and analyzing what’s working and what’s not. I discovered that out of the 100+ million people on LinkedIn®, only a few successful companies and internet marketers (many of which are my clients) are using LinkedIn® to its’ fullest profit-making potential. And, they are using LinkedIn® without the prying eyes of their competition.
During this time, I discovered…
• Tips, tools and strategies for creating an effective LinkedIn® profile • Opportunities that internet marketers are missing because of our ignorance. • Mistakes that most small business owners AND internet marketers are making on
LinkedIn® • How to create and nourish unlimited relationships with what Nielson Online
calls… “The world’s largest audience of affluent, influential professionals.” And, you can do this easily by using LinkedIn® and the content you are already creating.
• How to combine an article marketing strategy with LinkedIn®. • How to get your content instantly in front of 50,000+ prospects • How to build a community of targeted prospects. You can network with
executives from Fortune 500 companies to work-at-home solopreneurs. • Templates and systems to help you connect with more prospects, automate your
LinkedIn® efforts and take the online conversation offline.
Much of this information is covered in my free special report at http://www.getlinkedinhelp.com and within the free strategy session that you can receive after you grab my report. Many of the people who gained access to my report and strategy session got an eye-opening experience – and they were excited to get started. The only problem was…even though I explained to them exactly what they need to do – they couldn’t get started when it came to developing their strong foundation (an effective, profile that resonates with prospects and engages them so they’ll want to do business with you. They were begging me for ideas, formats and structures. That’s one of the reasons why I created these Instant LinkedIn Profile templates.
Here Are Some More Reasons Why I Created My Instant LinkedIn
Profile Templates…
1) I am tired of seeing LinkedIn profiles that look like plain, boring resumes. How is just looking at current and past positions and a listing of services that you provide going to sell yourself, your business and your offerings on LinkedIn? Simple – It’s not! You have to think of your profile as a marketing tool and not a resume. (Within this workbook, you will discover why!) Now, I know this might be difficult for people with
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little to no marketing experience but that is where I come in. I have spent a great deal of time developing templates that will walk you through the complete process. 2) I’m tired of people being ripped off by so-called LinkedIn experts. On a recent strategy call, I explained to a prospect how he needed some serious work on his profile before he can implement my LinkedIn marketing tips. He was shocked as he spent nearly $600 on his profile. Yet, his headline just stated his position. It was not like the ones found in our 100+ Fill-in-the-Blank LinkedIn Profile Headlines Workbook. The profile was not optimized. The summary and experience sections read like a resume. It did not engage me and it did not make me want to learn more about him. My templates give you control. All you have to do is take the information that’s inside your head and place it within the worksheets exactly where I tell you to. I provide the format, the structure and the organization. I’m even giving you the opportunity to have me review your LinkedIn profile once you complete it using my templates. Just go to: http://www.getlinkedinhelp.com/live-profile-review 3) I learned from my mentor (Article Marketing Expert, Eric Gruber) the importance of becoming a thought leader. At his blog (http://www.articlemarketingexperts.com/article-marketing-blog), within his article marketing products and within his articles that’s found all over Google, Eric talks about providing information that sets you apart from your competition. That’s how he built his list and made his mark in article marketing. People trust his advice and invest in his products and services because he proved himself to be an expert. He gained their respect – and that would not have happened if he did not set himself apart. You need to do the same thing on LinkedIn. Why should I connect with you – and not your competition? How do I know that you are the expert if your profile has the same look and feel as everyone else? With my Instant LinkedIn Profile Templates, you have access to more than 20 different summary templates and 10 different experience templates that will…
♦ Prove you are the expert
♦ Help you instantly connect with prospects
♦ Pre-sell prospects on your books, products and services
♦ Show prospects why they need to connect with you now
♦ Funnel connections back to your website
♦ Show the media why you are the expert and why they should feature you
♦ Describe to connections why they should create a referral relationship with you
♦ Plus, much more…
4) There is no other LinkedIn template product out there on the market. No one is giving you the structure, format and organization. No one is giving you unique ideas. No one is giving you successful examples to model. No one is showing you how to effectively use the specialties, contact sections and other elements within your profile. No one is making it easy for you to market on LinkedIn. And, that’s why that out of the 100+ million people on LinkedIn®, only a few successful companies and internet marketers (many of
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which are my clients) are using LinkedIn® to its’ fullest profit-making potential. Most people’s profiles are just taking up space. They are sitting there like a lump on a log – not doing anything for the profile owner. And, in many cases, the small business owner or internet marketer has gotten so frustrated that they gave up. It’s about time – that someone gives you a template to follow for your LinkedIn profile and for your LinkedIn marketing efforts. It’s about time that someone makes it easier for you. And, that someone is me! I have used my experience building profiles to create templates for others to use to help them through the process because I know how daunting it can be. I didn’t become a LinkedIn marketing expert overnight. I spent over 2 1/2 years working day and night learning all of the ins and outs. I talked to the top internet marketers. And, I completed my own experimenting. I didn’t have someone walking me through the process. I had to learn most of it on my own. Now, before I reveal to you the LinkedIn Profile templates, let me share with you how I created these templates.
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How I Created My Instant LinkedIn Profile Templates
Through my work with Article Marketing Expert Eric Gruber, I studied sales letters and squeeze pages. I have created a huge swipe file of website and email copy from the greatest copywriters and internet marketers including Dan Kennedy, Yanik Silver, Armand Morin, Dan Janal, Joan Stewart, Ali Brown and many more. I used this as a starting point, a springboard and a launch pad to create templates for my own while revamping my client’s profiles. From there, I started to branch out as I learned how to design my LinkedIn marketing questionnaire to get the exact kind of information I need to help my clients further. The answers I received in the questionnaire became my guide as I turned boring, resume looking profiles into a marketing tool that generated new traffic, prospects, media opportunities and profits for clients. Now, as I analyze the hundreds of LinkedIn profiles that I have revamped or coached clients on – I discovered that there were clear patterns and structures that you can use to write your profile content right now. I have taken all of my most successful profile concepts and created 100+ fill in the blank headline templates to help you get started promoting yourself strongly. I have also produced templates to guide you in the creation of other parts of your profile, like the summary and experience sections. By using these templates you can build an effective profile quickly and easily.
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How to Use My Instant LinkedIn Profile Templates Now, you are not going to find generic templates that give you the language for your profile word-by-word. How is that going to help you connect with prospects and how is that going to set you apart. You need to show…
♦ Your personality so prospects can connect with you on all levels.
♦ Your expertise so prospects will trust you
♦ Your human side so prospects can relate to you. That’s why you need to create the content. You can do this because my templates provide the ideas, the structure, the format and the organization you need to create an effective profile. Now, all you have to do is type in the content that’s inside your head already exactly where I tell you to. This workbook is in Microsoft Word format so you can type your information directly into the chart. From there, simply copy and paste it into your LinkedIn profile. Be sure to add transitions and sub-headlines in between the different segments so you can create a natural flow for your readers.
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Part 1- Your LinkedIn Profile Summary Why Your LinkedIn Profile Summary Stinks
There are many important features available on the LinkedIn profile page. One of the most influential parts of your profile is your summary. Many entrepreneurs are unsure of how to populate this section. Should they just describe themselves or should they describe their current business venture? My answer: This is your time to sell not only your business but also what you and your business can do for your prospective clients. In doing so, there are many mistakes that can be made when generating a profile summary. LinkedIn Profile Summary Mistake #1 – Your summary is too short. LinkedIn allows up to 1700+ characters for your summary. Why wouldn’t you want to use all the space that they provide so you can give more information about your products and services? Why not use that space to inform people why they should connect with you? Why not use that space to show the value you can provide them? Doesn’t it make sense to do this then simply using 3 or 4 sentences? You might think that shorter is better because most people don’t have time to read it but if you take the time to develop a thoughtful summary it will make all the difference. And don't forget to include results that you have produced for your clients. LinkedIn Profile Summary Mistake #2 – Your summary is all about you and not what you can do for your clients. Prospects viewing your profile do want to learn about you but more importantly they want you to answer that age old question, “What can you do for me?” We live in a society where we want to know how someone can help us and we want to know right away. The best way to do this for your profile visitors is to provide real life results. Show prospects what you have done for your clients. Give facts about outcomes your clients have seen as a direct result of your products or services. Remember, your LinkedIn profile is a venue to provide your prospects with a reason why they should care about you and your business. Show them what it is they can hope to achieve by using your products or services. LinkedIn Profile Mistake #3 – Failing to funnel your prospects to different areas of your website. Your LinkedIn profile is the perfect place to direct prospects to all the helpful tools available to them on your website. For example, in my summary I provide the link for
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people to receive a copy of my free report that can be found at: http://www.getlinkedinhelp.com. Now who is not going to at least check out what my “free” report is all about? This entices views to actually visit my site and this will lead to them learning more about what I can do for them. I also provide a link for viewers to sign up for a free strategy session. By directing prospects directly to your site they will be able to learn more about your products and services from the source. Using your profile summary as a funnel to guide your prospective to different aspects of your site will generate more traffic and more sales. To help you create a more effective profile summary, use the templates on the following pages.
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In-Transition Template
Add headline for
your summary
For example: Who Am I ... And More Importantly, Why You Should Listen To Me Now!
Give 1 paragraph
background on who
you are and your
experience
For example: Since 2005, I have been an internet marketing web design strategist who has worked with a wide range of internet marketers, from plum fresh-outta-school "newbies" just looking to put their footprint in the sand, to seasoned veteran marketers and infomarketing legends who have been "to hell and back" a couple of times with their information products and solutions.
Show results
Hint: Get specific
For example: * Ross Jeffries (Founder of Speed Seduction) - For every dollar he spends on my internet marketing consulting, he earns several dollars back. In fact, with one of his promotions he made more than $60,000 in less than 24 hours! Now show 2-3 results that you have achieved.
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Explain how the
experiences you
described above
helped you
transition to what
you are doing now
Describe what it is
that you are doing
now and most
importantly, how it
helps your clients
Add call to action Hint: Describe the next step you want prospects to take, what
they will find and why they should take that specific action
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How I Can Help You Template
Add salutation and
address your
audience
For example: Dear Entrepreneurs, Executives and Those In Transition,
How you have
helped your specific
audience
Make a transition
to how you can help
the reader
The first way you
can help prospects
– offer a freebie
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Describe the second
way you can help
prospects – you
may want to
describe one of
your paid
products/services
Describe the third
way you can help
prospects – here we
suggest free articles
to send prospects
back to your blog
Note: After each way be sure to add a link to the page you that describes the
offering in more detail.
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Why You Are Reading My Profile & How It Will Help
You Template
Start off with a
strong summary
headline that will
grab the readers
attention
List first reason a
prospect may be
reading your
profile and how it
can help them
For example: #1 – You are a talented, gifted and intelligent woman business owner, coach or entrepreneur who is getting involved in a lot of marketing activities such as networking, speaking and writing. grow your business. Yet, you are still unable to increase your client base. You can start by getting my FREE Special Report: "7 Steps to Attracting Your Ideal Client.” at: http://www.clientattractionmentor.com/ Note: Notice how a call to action is added at the end.
List second reason
a prospect may be
reading your
profile and how it
can help them
List third reason a
prospect may be
reading your
profile and how it
can help them
List fourth reason a
prospect may be
reading your
profile and how it
can help them
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List fifth reason a
prospect may be
reading your
profile and how it
can help them
End with strong
closing sentence
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Why the Media Features Me Template
This template is to be used with this headline template: Top (insert what you refer to yourself as) Featured in (insert press mentions here). Find Out Why. Example: Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why.
Start with an
introduction that
peaks interest and
mentions media
results
For example: Perhaps you are reading this profile right now because my headline peaked your curiosity. And, you may be interested in knowing why Business Week, Fast Company, FOX, CEO Refresher, ERE (Recruiting Intelligence), WomenEntrepreneur.com (Entrepreneur Magazine's sister site) and hundreds are featuring our work.
Show reason #1
why you were
featured in the
media
Show reason #2
why you were
featured in the
media
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Show reason #3
why you were
featured in the
media
Add transition
from the reason
why you are
featured to how you
can help your
prospects
List specific link(s)
back to website or
blog and why
prospect should
visit
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Want to Know Why Template
Start by asking a
thought provoking
question that
highlights your
success
For example: Want to know why companies around the globe bring me in along with my partner (Sara LaForest) to help them improve and grow their business success?
Give your answer
to the question
For example: It's because we have more than 60 years of combined experience in helping entrepreneurs and executives (and their senior managers) of global companies and organizations accelerate their business growth in record time.
List specific result
#1
For example: 1. Working with a research consulting company we helped them identify impediments to growth and new growth opportunities, resulting in over a 35% increase in gross revenue in one year.
List specific result
#2
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List specific result
#3
List how you can
help prospects
achieve similar
results
Note: List 2-3 different ways. We suggest giving a freebie option, such a free video, e-book, etc. This way you are able to capture names and emails and build your list.
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Who Should Connect with Me Template
Start off with a
warning to grab the
readers attention
For example: A Fair Warning Before You Connect with Me: I bring meaning to mayhem with my nothing but the truth approach to business and life. I ALWAYS provide informational value – and at the same time, I will have you laughing until your face hurts!
Give background
on who you are
List a few key
results that you
have achieved in
your career
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List the first
audience type that
should connect with
you. Describe the
audience, their
needs and wants –
add a call to action
at the end that will
help that specific
group.
For example: 1. Woman entrepreneurs and executives who want the tools and perspective to improve their relationships, reduce their stress and positively build their life and career one story at a time. Check out my free articles, books and programs at: http://www.karel.com and check out my free podcasting series at: http://www.justforamomentpodcast.com
List the second
audience type that
should connect with
you. Describe the
audience, their
needs and wants –
add a call to action
at the end that will
help that specific
group.
List the third
audience type that
should connect with
you. Describe the
audience, their
needs and wants –
add a call to action
at the end that will
help that specific
group.
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How “You” Can Template
Start off with this
question --
Want to Uncover How I Helped (Insert Companies’ or Clients’ Names and Insert a Strong Benefit)
Create your
introduction
paragraph.
Describe who you
are, why clients
come to you and
the results you get
for clients.
Insert this
transition
Here’s How You Too Can (insert specific benefit)
Give quick tip #1 –
You want to “wow”
prospects so they
will want to get
more information.
Do not explain how
to make this tip
work – instead
show what this tip
can do for them by
demonstrating
specific results.
Give Tip #2 – Do it
the same way as tip
#1
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Give Tip 3 - use
format as given in
box to the right
Tip #3: Grab my free (special report, video, ebook, etc.) entitled: (insert title) Now, describe what people will find in your free offering and provide a testimonial that shows the value people will receive from this opportunity
Inform prospects
how they can
contact you for
even more
information if they
want additional
support.
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The Top Mistakes Template
Start off
revealing
specific
problems that
your
customers had
when they
came to you
For example: One of my clients came to me asking for customer service and sales leadership skills training for his team members. Now after careful analysis, I discovered that my clients’ problem was not a lack of a skillful staff. His problem was his management’s ability to reach out, engage and motivate employees. It was a workplace communication issue that cost the company about $10 million in a ten year period. Below I reveal the deadliest sins of leadership & workplace communication that this company and some of the most successful corporations are making.
Reveal
mistake #1
and why it is a
mistake (do
not reveal how
to fix the
problem yet)
Reveal
mistake #2
and why it is a
mistake (do
not reveal how
to fix the
problem yet)
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Reveal
mistake #3
and why it is a
mistake (do
not reveal how
to fix the
problem yet)
Write your
close
For example: For even more workplace communication problems, along with solutions on how to fix these issues, grab my free special report at: http://www.howtoimproveorganizationalleadershipcommunication.com
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From X to Y Template
First explain to prospects
that you were not always
the expert in your field
and how you did not
always experiencing your
present successes –
describe who you were
before your success and
how you life was at that
point in time
Explain what changed,
what did you experience
that helped you become
the success you are today
Now describe where you
are now and the results
you are achieving
Add several tips on how
the reader can experience
the same success
Add ways you can support
them and include links to
your website
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Steps To X Template
Describe the results that
your clients wish to
experience – what do they
want to move from and go
towards
Reveal some specific
results that your clients
have achieved – this
proves that you can get
them towards success if
they follow the steps you
are about to show them
Now add the sub-headline
given to the right
You Can Achieve These Same Results If You Take Action On The Steps Provided Below
Give step #1 – tell them
the step they need to take
to reach success and then
provide one of your
resources that will help
them follow through with
the action you want them
to take
Give step #2 – tell them
the step they need to take
to reach success and then
provide one of your
resources that will help
them follow through with
the action you want them
to take
Give step #3 – tell them
the step they need to take
to reach success and then
provide one of your
resources that will help
them follow through with
the action you want them
to take
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Real Proof Template (Note: This template is to be used with a profile headline that states a
specific result that many people think is outrageous)
Start off by explaining
that the results you
described in your headline
is not typical for everyone,
explain why many people
fail to achieve the results
Explain the characteristics
and traits of those people
that have gained the
success you have described
Add the sub-headline Here Is Real Proof That You Can (insert benefit), If You Match The Characteristics Above
Describe result #1 and
place testimonial
Describe result #2 and
place testimonial
Describe result #3 and
place testimonial
Add a strong call to action
to get prospects to visit
your website to achieve the
results you have described
Note: Here is an alternative to describing 3 different results. You can tell a client’s
story and show how they were desperate and describe their current situation. You
can reveal how you helped them and the resources they used. Along with the results
they achieved from using your information and resources.
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Top Secrets Template
Create the summary
headline
How I Uncovered These 3 Little Know (insert subject area) Secrets To (insert benefit)
Explain who you are and
how you have uncovered
these secrets
Explain secret #1 that you
uncovered and more
importantly how it helped
you or a client of yours
Explain secret #2 that you
uncovered and more
importantly how it helped
you or a client of yours
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Explain secret #3 that you
uncovered and more
importantly how it helped
you or a client of yours
Add summary sub-
headline
If You Want To Learn How To Use These (insert subject area) Secrets To Your Advantage, Plus Gain Access To Other Tips, Tools & Strategies, Let’s Connect!
Offer different ways
prospects can connect with
you – one way should be to
get a free special report
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What Others Won’t Tell You Template Use this template with this headline template: What Secrets Does This Top (insert
industry) Expert Know About (insert benefit) That You Don’t Know? Learn More By Connecting.
Start off with the
summary headline given to
the right
So You Want To Know What Secrets This Top (insert industry) Expert Who (insert some top achievements) Can Share With You That Other Will Not Tell You
Insert secret #1 – you want
to make this controversial
Describe why other
experts will not share this
information
Insert call to action and
link to article that explains
the secret in more detail
Insert secret #2 – you want
to make this controversial
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Describe why other
experts will not share this
information
Insert call to action and
link to article that explains
the secret in more detail
Insert secret #3 – you want
to make this controversial
Describe why other
experts will not share this
information
Insert call to action and
link to article that explains
the secret in more detail
Insert call to action to get
even more secrets
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Got Questions Template Use either of these 2 headlines with this summary template: Do You Have (insert subject) Questions That You Want Answered Now? Connect With Me To Get A Free Special
Report And Strategy Session or
You Have (insert subject) Questions? I Will Provide Answers Fully And Completely, But Only If You Connect.
Start with the summary headline
and introduction given to the
right
So You Have (insert topic) Questions That You Need Answered Right Now! Before I show you how you can get your questions answered plus get access to ground breaking new secrets that will change the way you (insert action), let me share with you why you can trust the advice I to offer.
Insert paragraph that reveals
your background information
and the results you achieved –
everything you write here should
instill credibility
Insert step #1 to getting their
questions answered – this step
should include connecting with
you on LinkedIn and other social
media
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Insert step #2 to getting their
questions answered – this should
include joining your group.
Explain that once people connect
with you they will receive an
email to join your LI group, in
this group you provide, tips, tools
and articles. You engage in
conversations and answer
questions within the group.
Insert step #3 to getting their
question answered – this should
include grabbing your free
special report and of course a link
to your website
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Myth Busting Template
Begin with the summary
headline similar to the one
given to the right
For example: Are you falling victim to the article marketing mix that are circling around the internet and do you feel like you are being pushed and pulled in every direction as you navigate your way through the article submission process? Here are the top 3 myths that many article marketers fall for:
Insert myth #1
Explain why #1 is a myth
Insert a call to action and
a link to an article based
on that myth
Insert myth #2
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Explain why #2 is a myth
Insert a call to action and
a link to an article based
on that myth
Insert myth #3
Explain why #3 is a myth
Insert a call to action and
a link to an article based
on that myth
Show results of those that
do not fall for the myths
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Add closing call to action
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Do You Suffer From Template Use this template with this headline template: Do You Suffer From (insert what is causing your clients pain) Every Day As Though Your (describe how your prospects
might be feeling – use power words)? Example: Do You Suffer Arthritis Pain Every Day As Though Your Joints Are On Fire?
Create your intro that
explains how your
prospects are suffering
Explain how you
sympathize and how you
can relate to them
Identify the problem
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Identify how you found a
solution
Show results
Enter call to action with
link to your website
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Reasons Why You Need to Connect Template
Create summary headline
similar to the one to the
right
For example: 5 Reasons Why You Need to Connect with Client Attraction Coach Linda Hampton Today…
Insert reason #1 why
someone should connect
with you
Insert reason #2 why
someone should connect
with you
Insert reason #3 why
someone should connect
with you
Insert How to Connect
with You
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Are You Being Screwed Template
Start off with an intro
paragraph similar to the
one to the right
For example: I recently did a free LinkedIn strategy session that you can take advantage of at http://www.GetLinkedInHelp.com with a prospect. I told him that he needed to revamp his LinkedIn profile before he could effectively market his business on LinkedIn. He was shocked to hear this because he had already invested money with someone to create his profile. Yet his headline did not engage me and pull me in to read his profile. The summary sounded like a resume. You need someone who is going to look at your LinkedIn profile from a marketing perspective. You need someone who is not going to target everyone but instead go after your ideal audience. You need someone who will communicate you messages in the most effective manner. Keep reading below to find out if you are being screwed in your social media efforts.
Pose a question that will
make your readers think
twice about the services
they are currently
receiving
For example: Is you article submission service provider just getting your articles published like ezinearticles.com, where anyone can get published as long as you follow the guidelines or are they getting them published on top websites like About.com?
Show importance of
question and show the
reader how they are being
screwed
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Pose question #2
Show importance of
question and show the
reader how they are being
screwed
Show results
Insert call to action –
(Note: A suggested call to
action is to have your
prospects grab a free
guide to hiring/getting
your subject matter). You
can also send them to an
article on the subject as
well. For example – check
out:
http://tinyurl.com/3r8yfnf
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X Versus Y Template Use this template with this headline template:
Can A (insert power word) Be (insert number) Times (insert power word) Than (insert alternative)? Find The Answer Inside My Profile.
Restate the question posed
in your headline
Provide reasons to why
people might think the
alternative is better and
why they are wrong
Show studies proving your
point of view
Show how what you are
promoting helped you and
then your clients – send
readers to view case
studies on your website
Insert call to action to
grab a free special report
on the topic or how
prospects can get started
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Part 2- Your LinkedIn Profile Experience Section
What’s Wrong With Most People’s Experience Sections?
When creating your LinkedIn profile your first instinct is to review what other people on LinkedIn are doing. And that would make sense however, most people do not have an experience section that markets themselves or their businesses effectively. Below I reveal 7 reasons why most experience sections suck.
#1. You fail to have a headline for each position.
Just like every section of your sales letter and every page of your website, you need to add headlines to various sections of your profile including your experience area. Entrepreneurs and executives today are extremely busy and have very little patience. They want to locate the information they need to know about you fast. By not having a headline you are forcing prospects to read through your entire profile which will lead to frustration. By adding headlines for each position you can easily engage the reader and make them want to learn more about what it is you do and what you can offer them. This is the best way to grab their attention so they can find out what you can do for them.
#2. You only list yourself as a CEO/Founder or you put
author/speaker/coach/Founder of XYZ Company all into one position.
By simply listing yourself as CEO/Founder of your business you are not detailing what it is you have to offer prospects reading your profile. You should break down your positions by the different hats that you wear. This will enable readers to see all that you have to offer. You can have different copy directed at key audiences to show that you work with specific types of individuals and not just a general group. How can you expect to connect with someone if you do not have copy that is directed toward them?
#3. It is not optimized for your key phrase.
LinkedIn’s search algorithms focuses heavily on the experience section. In fact if you break down your positions to different hats you wear and add your key word phrase you should be found on top of LinkedIn’s search. For example, if you do a keyword search for executive coach, you will find my client, Carrie Jacobs as the second listing out of 106,224 results. If you look for workplace communication expert you find my client Skip Weisman ranking first out of 3,073 results and he ranks second for workplace communication out of 32,084 results. You want to be found on top when your prospects do a keyword search for what you have to offer.
#4. You fail to add credibility.
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Included in this section you will find quoted in the media expert template. Using this template you will prove to prospects that they should connect with you and listen to the advice you provide because you are showing them that the media thinks of you as an expert. You will show where you are featured and where you have been published. If you are a featured key speaker for a well known organization or if you are columnist for a well known magazine, newspaper or website like entrepreneur.com you want to feature that as a position. You want to show what the organization or publication is about and how competitive it is to be a speaker or columnist. You also want to provide any other facts that will help you build credibility.
#5. You fail to show results for your efforts – You talk about what you do but you
don’t show how you can help me.
Most people write their experience section as if they were writing a resume. They give you a description of what their job or position entailed and maybe some accomplishments. They fail to tell you what they can do for you here and now. They do not show you results that they have achieved for clients to prove why you should work with them.
#6. You are not using this section to funnel prospects to different areas of your
website.
Before you create your different positions you want to think where you want to lead prospects to get more information about you. You can lead them back to a specific article or blog posting, you can lead them back to a special report, product or service information, your media kit or wherever you wish. You want to think of each position you create as a funnel.
#7. You fail to have a call-to-action.
Within your experience section if you follow my advice you will provide information that lets readers know what you do and it will establish credibility. Now what? At the end of every position you can have a call-to-action that takes viewers to different parts of your website depending on what position it is. For example, if you view the profile for one of my clients, Karel Murray, at the end of her Corporate Leadership Development Keynote Motivational Speaker position I invite readers to get more information on her corporate leadership development keynote, workshop and training programs. For another client of mine, Sara LaForest, at the end of her Talent Development & Talent Management Consultant I put For more information on talent management and our services: --------------------------------------- 1. Check out these articles --------------------------------------- 1. Hiring For Fast Growing Departments or Companies: http://tinyurl.com/l4d773
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2. Hiring to Sustain Growth in a New Economy: http://tinyurl.com/23tjaxr 3. Internal Talent Integration http://www.ere.net/2009/11/15/internal-talent-integration/ 4. How to Retain Top Talent Without Derailing the Organization: http://tinyurl.com/29rogd4
You see you want to lead prospects back to your website and blog.
In the next section we will discuss the exact reasons why you should not make your LinkedIn profile including the experience section sound like a resume.
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Should Your LinkedIn Profile Be Your Online Resume?
Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume? Most resumes tend to be boring and bland. Now, how is this going to help you attract viewers and prospects? Simple, it can’t. As a small business owner or a business development executive, you have to start thinking of your profile as a marketing tool and not a resume. Since you have to change your mindset about this, I have developed six distinct reasons why your profile should not look like a resume.
Why You Should Not Think of Your LinkedIn Profile as Your Resume
Reason #1: A resume is not personal enough.
The goal of LinkedIn is to connect with people and build relationships. The only way you will connect with prospects is to personalize your profile. To do this you need to tell stories and share information that gives a better scope of:
♦ Who you are.
♦ What makes you tick.
♦ How you can help the prospect.
♦ What new and exciting information you have to offer them. Make viewers want to learn more about what you and your business can do for them.
Reason #2: Remember LinkedIn is a social human network.
Most resumes lack that human touch that LinkedIn can provide if used correctly. You need to make your profile interesting and enjoyable to read. You have to keep in mind that if you want others to read it, you should want to read it too.
Reason #3: The goal of LinkedIn profile is to get people to connect with you so that
you can funnel them back to your website.
Your profile is a way to tell prospects what you and your business can do for them. Your LinkedIn profile allows you to show the different areas of your business and then lead prospects to the appropriate webpage to get even more information. The goal of a resume however, is to list accomplishments, achievements and jobs held. It simply lists your job
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descriptions, past and present. A resume does not mention the kind of person you are and why someone should connect with you. And, a resume doesn’t allow you to focus on the here and now and what you can provide your potential clients today like your LinkedIn profile should.
Reason #4: Resumes are usually limited to 1-2 pages while a LinkedIn profile is not.
While it’s usually not a good idea to submit a resume that is more than 2 pages long, you don’t have that kind of restriction with an online profile. You can include more information, more details, more accomplishments, more strengths and more keywords. The more information you include the more credibility you will gain, the more connected to your prospects you will become. Once you gain their trust, it will become much easier to sell your products, services or even the idea of joint venture relationship.
Reason #5: A LinkedIn profile enables you to brand yourself much better and much
easier than a resume ever could.
Everything from yourself, your company to your products and services can be branded on your profile. For example, if you are the best at selling widgets, then make sure your profile clearly articulates that – and reinforce your brand throughout the profile, including your experience section. In the following pages you will find templates that will help you create a more intriguing, more engaging experience section that will have people wanting to connect with you. Then we will finish off by giving you examples of profiles that we have completed for clients.
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Quoted Expert Template
Explain why you are a
quoted expert, what makes
you different, what does
the media like about you
Give examples where you
are quoted
Give examples of articles
you have published
Give examples of TV,
radio and teleseminar
appearances
Include links to some of
the most popular content
you have to offer so those
in the media can see if you
are a match for them
Add a final call-to-action –
check out your media kit,
media page, etc.
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The Subject Matter Expert Template
Tell your story here –
what makes you the
expert, including how you
became the expert
Show how you are
different from others in
your industry
Provide examples of your
success to prove that you
are the expert
Add a testimonial or
endorsement explaining
that you are the expert
Explain how you can help
your LinkedIn connections
– what value can you
provide as the expert
Add a call-to-action to get
more information on your
services
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The Coaches or Consultants Template
Give background info why
your LinkedIn connection
should trust you as a
consultant
Explain why you are
providing this
information, let them
know that you are not
bragging but you are using
it to show that you have
the knowledge, education,
resources and experience
to help them achieve their
goals
Show your prospects what
you will do for them
within your
coaching/consulting
program
Add testimonial showing
the results that a client
achieved using your
services
Add a call-to-action
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The Author Template
Explain the type of books
you write, why you are
writing these types of
books and why your
connections should be
interested
List your first book that
you want to promote
Explain who your books
are targeted to and how
Explain what kind of
information and secrets
readers will find within
your book – bullet points
work perfect here
Add call-to-action to grab
a free sneak preview, to
get more information
about your book or to
purchase your book
Insert the link you would
like them to visit
Now repeat the process for
another 1-2 books if you
have more
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The Speaker Template #1
Identify the problem that
your speech solves
For example: Communication is the #1 Issue Killing Morale, Motivation and Trust in Organization’s Today -- That's why it's important to get your employees, managers, leaders and yourself communicating for results! The question is...How can you when the best colleges in the world are ignoring this issue?
Explain how the
information you reveal
within your speech is
unique
For example: You see, no one at the Harvard Business School or any other college or top business institution is teaching business leaders how to communicate like I do in my signature speech, "The 7 Deadliest Sins of Leadership & Workplace Communication"
Provide a bulleted list on
the information and
secrets your audience
members would learn
Add a call-to-action which
could include “Grab Your
Speaking Kit or Download
The One Sheet For This
Speech”
If you have more than one
speech you can provide the
title and a quick synopsis
along with a call-to-action
to get more information
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The Speaker Template #2
How your audience
members will benefit from
your speech
Why do you deserve to
speak on this topic
Add bulleted list of what
audience members will
learn within your speech
For example: * The 2 Essential Skills Required for Champion Leadership * The 5-Essential Characteristics of CHAMPion Leader * The Only 2 Reasons Why People Will Follow You
Add a testimonial from
someone who listened to
your speech
Add how people can get in
touch with you to schedule
a speaking engagement
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The Therapist/Medical Practitioner Template
Explain the situations and
problems that your clients
and patients are facing
and coming to you for help
with. Paint an emotional
picture in our minds.
Describe how therapy can
help your LinkedIn
connections who are
dealing with the described
problems and situations
Show what your therapy
sessions are like and what
is involved.
Prove that you can help
prospects by showing
results
Add testimonials
Explain how prospects can
get started with therapy
and add a call-to-action
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Therapist Template #2
Add the language to the
right
To show you exactly how I can help you with (insert problem) let me share a story with you. The names have been change to protect my client’s privacy.
Create a story based on
one of your clients – do not
add names or identifying
features but explain why a
client came to you, explain
the situation and how the
client was suffering
Explain how you helped
the client and the steps you
took
Share the results of your
efforts and what your
client got out of your
services
How you can help your
LinkedIn connections or if
you are looking for
referral sources then you
want to put how you can
help the clients of your
connections
Add how you would like to
be contacted
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The Lawyers Template
Explain why clients come
to you to be their legal
counsel – this is your
credibility builder, if you
have articles published
you should mention where,
if you are quoted in the
media you should say
where, if you voted a top
lawyer in your state you
should add that as well
Describe the area of law
that you practice and the
type of clients you are
looking for – mention who
your clients are if you can
name them by company
and why they have come to
you
Explain the results you
have achieved for clients
How you can help
prospective clients and
how they can get started
Add how you would like to
be contacted
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The Accountants Template
Explain why clients come
to you to be their
accountant – this is your
credibility builder, if you
have articles published
you should mention where,
if you are quoted in the
media you should say
where, if you voted a top
account in your state you
should add that as well
Describe your area of
expertise and the type of
clients you are looking for
– mention who your clients
are if you can name them
by company and why they
have come to you
Explain the results you
have achieved for clients
How you can help
prospective clients and
how they can get started
Add how you would like to
be contacted
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How To Get Your Own Customized Experience
Template If your position does not fit into the experience templates I provided here then email me at Kristina@GetLinkedInHelp.com I will give you a template to follow for free as long as you allow me to include it in the collection. Again this is only for positions that do not fit the templates provided, if I feel that your position can fit into one of the templates I will let you know which template to follow.
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Part 3: How to Create Copy For Other
Elements of Your Profile
How to List Your Websites on the Top Portion of Your Profile
On top, in the blue boxed area of your LinkedIn profile – do you list your website and blog as:
♦ Company website
♦ Personal website
♦ My Company
♦ My Blog
♦ “Your Company Name”
♦ “Your Company URL” This doesn’t tell me why I should click on your website and what I will gain, You don’t show me (the reader) how I will benefit. It doesn’t stop me in my tracks and force me to go check your website out to see how you can help me. Now, here’s the language that I use for my website listings:
• Stop These LinkedIn Mistakes – I’m going to click here because I want to find out what mistakes I am making and what I need to stop doing now
• FREE LinkedIn Special Report – I may click on this as I know I am going to get something of value for free
• LinkedIn Quick-Start Program – I may click on this if I am looking for LinkedIn profile and marketing support.
Here are some more examples of what I have done for my clients:
♦ Increase Website Conversions
♦ Get A Live Website Review
♦ Free Website Mistakes Video
♦ Get a Motivational Speaker
♦ Women: Grab My New Book
♦ Free Podcasts
♦ Free Visionary Success Kit
♦ Become a Global Visionary
♦ Free Articles for Visionaries
♦ Free Self Sabotage Report
♦ Free Articles for Executives
♦ Cut Your Transition Time
♦ Stop These Leadership Mistakes
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♦ Workplace Communication Tips
♦ Improve Employee Motivation
♦ 7 Steps to Attracting Clients
♦ Easy Client Attraction Tips
♦ Client Attracting info product
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How to Effectively Use the Specialties Section to
Increase Credibility
Does your specialties section of your profile look like this:
Specialties
Proven track record of success in building/managing enterprise software selling teams, business development, negotiating and closing of large strategic enterprise software agreements utilizing consultative and solution selling methodologies.
That may help with getting your profile found in LinkedIn keyword search or by the search engines – but your potential connections will see this and go blah, blah, blah – who cares? How boring!
This is the specialties section that we created for Linda Hampton:
Specialties
* Helping women entrepreneurs, solo professionals and small business owners attract more ideal clients * Implementing client attraction formulas and strategies that generates a steady stream of ideal, highly qualified, clients who are ready to do business with you * Turning prospects into paying customers * Marketing and mindset strategies for women entrepreneurs * Helping women over 50 retire from the corporate world to build and grow a business that they can pass on to future generations.
Here’s another example of a specialties section – This is what we created for Skip
Weisman
Specialties
1. Improving organizational and workplace communication among leaders, executives and employees in insurance companies, CPA and legal firms, nonprofit organizations, global corporations and other businesses with revenue between $5 million and $50 million 2. Doubling productivity by improving employees' attitudes, morale and motivation.
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3. Applying positive influencing strategies in the workplace that gets results - without using positional authority.
Now does that get attention? Use the specialties section to show the audiences what
you specialize in and the results you achieve in your specialty.
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How to Generate Interest For Your Books and Articles
in the Publication Section
I recently completed a “Live” LinkedIn Profile Review for Donna Price who is the author of the book “Launching Your Dream.”
Now, here’s what she put for her book within the publications section Launching Your Dream”, by Business and Life Coach Donna Price, is an effective and proven process for taking a day dream off the shelf, visioning it and bringing it into your reality. What dream have you been sitting on? Waiting for the right moment… Take a step today and buy your “Launching Your Dream” book and kit The book takes you step by step through along the path of “Launching Your Dream”: a weaving of Donna’s story of dream making with her process. Her story inspires and motivates as you begin creating your own vision and dream.
Now, you’d think – “What’s wrong with that?” But, it can be improved
and here’s how…
• She could tell a bit of her story to make me say “wow” – I want to learn how she launched her dream. This way it will motivate me to buy her book
• She could reveal some of the secrets that she’d cover within the book.
Now, follow this template:
Give a quick synopsis
of your story on how
you became a success
and some of the
troubles you
encountered. Let it be
known that you share
more of your story
along with tips, tools
and resources to help
them achieve their
goals.
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In bullet point fashion
reveal some of the
information readers
will find within your
articles.
Show endorsements for
your book
Add a call-to-action
Here’s another template for you to follow:
Share some endorsements
for your book
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Explain why these people
are endorsing your book
Reveal what readers will
find inside your book
Add call-to-action
And, here’s another template:
Explain the problem
your book solves and
why it’s a problem
Reveal how your book or
article will solve your
readers’ problem(s)
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Show a bulleted list of
what your readers will
learn inside your book
Add a call-to-action
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How to Take Advantage of the Contact Part of Your Profile
Most people’s contact section at the end of the LinkedIn profile looks blank. All they simply do is list (by check marking) what they are interested in connecting about. So their contact section looks like this:
Contact Settings
Interested In
• consulting offers • new ventures • job inquiries • expertise requests • business deals • reference requests • getting back in touch
You see, there is no copy that reiterates who you are looking to connect with and how they should connect with you. There is no call-to-action. And, it doesn’t re-state how you can help me. Take a look at these successful examples:
Here’s the copy Donna Price created after getting our “Live” LinkedIn
Profile Review…
Contact Settings
We specialize in working with managers and leaders through our comprehensive leadership development institute or through customized in house training. We work with non profits as well as corporate clients. Please provide information as to the type of company, work team and time frame for completing the initial plan. Our leadership development programs include comprehensive training, masterminding and executive coaching as well as customized onsite training and coaching and a monthly leadership symposium program that provides monthly training and leadership development resources. Learn more about our offerings: http://www.realworldleadershipinstitute.com
Here’s the copy we created for Skip Weisman…
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Contact Settings
If you are an executive, leader or organization interested in improving your workplace communication and performance, please check out my website at http://www.workplacecommunicationexpert.com and my blog at: http://www.workplacecommunicationexpert.com/workplace-communication-articles/ Before you contact me, please read the content I provide. Grab my special report at: http://www.howtoimproveorganizationalleadershipcommunication.com/ Then if you think I'd be a perfect match for you or your organization, then, please feel free to contact me. If you are an organization looking for a speaker for your next event, please go to: http://www.workplacecommunicationexpert.com/speaking-overview/ And, don't forget to check out my speaking videos at: http://www.workplacecommunicationexpert.com/speaking-video/ If you are a member of the media and if you would like to interview me or if you would like to publish one of my articles: 1. Listen to my media interviews and teleseminar recordings and check out my media mentions & published articles at: http://www.workplacecommunicationexpert.com/skip-weisman-media/ 2. Contact me right away by email at: info@weismansuccessresources.com To your workplace communication and organizational development success, Skip Weisman Workplace Communication Expert http://www.workplacecommunicationexpert.com
And, here’s what Anne Pryor uses in her contact section:
Contact Settings
My clients are aware of their need to live their meaningful brand. I'm accepting coaching clients, lawyers, business owners, marketing & sales leaders and careerists who are interested in creating or enhancing their online brand presence, in need of LinkedIn profile development, Online Branding, LinkedIn training and coaching for business development or job search. I welcome and accept meaningful connections to my special LinkedIn network if we've
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71
had a chance to meet in person, at an event or if we've visited over the phone or via email. I look forward to helping you live your meaningful brand. Mahalo, Anne Pryor Anne@Pryority.com www.MeaningfulConnections.net
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Part 4: Proven Profile Examples
Check out my summary:
What you should notice:
#1 – Look how I grab your attention right away
#2 – See how I build credibility by mentioning that the New York Times
called me a social media expert.
#3 - How I funnel prospects to different areas of my website as I show
them how I can help.
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Check Out Adam Hommey’s Summary
Notice:
1. Adam’s summary headline
2. How he tells his story and explains how he started his new
company
3. How he shows specific results for clients
4. How he explains what you will find at his new website
(http://www.helpmywebsitesell.com) and how he can help
you.
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Look at Karel Murray’s Summary:
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Notice…
1. Karel’s summary headline gets your attention by having a warning. 2. Karel gives you background information – but more importantly she shows
specific results which explains why you should invest in her books, products and services
3. Karel explains who should connect with her and how
Now, look at her experience sections and notice the format and
structure….
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Notice the Call-to-Actions in Sara LaForest and Tony Kubica’s
Experience Section:
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Check Out Skip Weisman’s Profile
Now, look at the current positions. Notice how I turn each position into an attention getting headline. This is something we have recently tested and experimented and will now implement with every client. Now, look at his summary, publications and experience sections:
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Let us review your new profile at: http://www.GetLinkedInHelp.com/live-profile-review
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Notice the “How I Can Help You” Template in Carrie Jacob’s Profile
Notice how Carrie uses a customer story and testimonial in her
experience section:
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Check out the direct response copywriting on the Article Marketing
Expert’s profile (Eric Gruber)
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Notice…
1. How Eric gained credibility by mentioning where he is published 2. How Eric reinforced the connection’s need for Eric’s products and services by
telling prospects why they are reading his profile 3. How Eric explained to prospects how he can help them 4. How he uses testimonials to gain even more credibility 5. How Eric funnels his prospects
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Part 5 – Your Next Steps After you have completed your profile you have to market your business on LinkedIn. That what my next e-book in this series, Instant LinkedIn Marketing Templates will cover. However, before you jump in marketing why not make sure your profile is as strong as it could be. You spent the time creating the content using my templates. Now see how we can make it even more effective so people will want to connect with you.
Introducing Our Brand New ‘Live’ on Screen Capture Video LinkedIn Profile Review Where We Pinpoint Exactly What You Need To Add, Tweak, Change And Remove From Your LinkedIn
Profile So You Can Get More Prospects And Profits
Check out my live profile review service at: http://www.GetLinkedInHelp.com/live-profile-review I will show you what aspects of your profile can use improving as much more, such as:
• “Live” expert feedback and commentary on each section of your profile, including detailed line edits. And, because we’re doing it “live” on video using screen shot software, you’ll be able to follow along as we inspect your LinkedIn® profile and uncover every mistake you are making.
• Overview of your presentation, including strengths and weaknesses.
• Substantive and technical suggestions for improvement.
• Simple ways to position yourself on LinkedIn as an expert in your field.
• Tips and strategies on how to utilize the most-up-to-date features of LinkedIn to your advantage. Get your live profile review here: http://www.GetLinkedInHelp.com/live-profile-review