LinkedIn For Journalists

Publisher Offerings – full reference guide

January 2013

Agenda

I. Overview of LinkedIn content ecosystem

III. InPlatform (core elements):InShare Plugin / Share API and LinkedIn Today

Member Profile plugin

Company Insider

Sign In with LinkedIn

III. APIs: Groups API

IV. Q + A

Use LinkedIn 5X more to get professional content and insights than they use our job properties2

2X more likely to trust info from LinkedIn compared to competitors1

Follow companies for professional content and insights

Our context is a trusted environment where users crave relevant content and insights

3Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012

The value we bring to our members

IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search

InsightsBe great at what you doHome Page, LinkedIn Today, Groups

Work wherever our members workEverywhereMobile, APIs, Plug-InsDesktop

Rolodex, Resume, Business Card

Newspapers, Trade Magazines, Events

Value to Publishers

Increased content distribution

Exposure to LinkedIn’s high quality audience

Brand Awareness – publisher slice page

Traffic

Access to unique data and insights

LinkedIn offers publisher partners a host of benefits, including …

Your content reaches many areas of the LinkedIn ecosystem

Top Headline Emails

Mobile

Homepage news module

LinkedIn Today

Groups

Connections

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Network Update Stream

LinkedIn Today homepage module

How sharing appears on LinkedIn Today

LinkedIn Today shows the most shared news on

LinkedIn

LinkedIn Today provides info on who

is sharing what

Articles are organized by publisher and

industry Members can follow individual publishers

and industries

Most shared publishers are displayed as Top Sources

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How sharing appears on the Profile

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News on the new LinkedIn Profile

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Add InShare and receive a Publisher slice pagehttp://www.linkedin.com/today/bloomberg.com

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Publisher slice page – feature your brand on LinkedIn

On the LinkedIn profile – part of a professional’s identity

On LinkedIn Today – discover and follow sourcesViral discovery on Network Update Stream

The InPlatform Full information at Developer.LinkedIn.com

LinkedIn Share Tools - InShare plugin and Share API

LinkedIn.com/Publishers

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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles

Since Jan 2011, referral trafficfrom LinkedIn is up over 50x

Referral Visits from LinkedInto Business Insider

LinkedIn is driving traffic and engagement for publishers across the web

Mike Rodov, Director of BDSeeking Alpha

MG SieglerTechCrunch

“LinkedIn users have very high page views per visit compared to our other distribution partners”

“Yes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.”

Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"

Andrew Lipsman, VP Industry Analytics, ComScore “the trend you’re honing in on, and that I see, too, is a lot more ‘insharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”

LinkedIn is driving traffic and engagement for publishers

“Traffic from LinkedIn to BBC News jumps tenfold in six months.”

“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”

Sarah MarshallJournalism.co.uk July 15, 2011

Raju Narisetti, Former Managng EditorWashington Post

“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."

“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase!  And these users visit our site more frequently than our site avg."

Meghan Peters, Community ManagerMashable

Mark Kaufman, Former AVP Audience DevCNET

LinkedIn Share drives high clicks back to publishers

“For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis

“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource

Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)

Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.

Sharing interface – web (via InShare plugin)

Articles can be shared as updates…

Or shared directly with connections.

Or shared with groups…

Sharing interface – mobile web (via InShare plugin)

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Sharing interface – mobile apps (via Share API)

Associated Press iPhone app

TechCrunch iPad app

Publisher Tools - Plugins

Member Profile Plugin on Forbes “30 Under 30”

http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finance.html

Company Insider on CNN – Most Powerful Women

http://money.cnn.com/magazines/fortune/most-powerful-women/

Sign In With LinkedIn

Give users an easy way to sign in to your site, while gaining valuable profile information you can use to enhance their experience. Profile info passed to site (e.g. title, industry, location, education history)

Intuitive and seamless user experience with upside of rich, personalized experience

Easy integration – Javascript-based, in-browser experience

Access to the JS API is currently available on our Developer Site

Granular member permissions – get user’s email ID

Example publisher use cases:

1) User registers for a [site] with their LinkedIn credentials. Reduce friction to new account creation.

2) User posts a comment on a [site] article and shares the comment back to LinkedIn, inducing a viral loop.

Sign In With LinkedIn example - GigaOmSign in and comment on an article with your LinkedIn identity and photo

http://gigaom.com/cloud/5-real-world-uses-of-big-data/#

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Sign In With LinkedIn – Business Insider

Groups API

Get Group Discussions by Popularity and Recency Get My Group Memberships Get Suggested Groups Join a Group Post new group discussions Comment, like and follow group discussions Establish connections with other professionals

LinkedIn Groups API: Professional Engagement Anytime, Anywhere

https://developer.linkedin.com/apis#groups

Groups API - Citi

Citi website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://www.linkedin.com/womenconnect

Summary of Tools Currently Available

Add a Share on LinkedIn button to your articles and posts

Build a Company page and attract followers

Get the code at www.linkedin.com/publishers

Build a page hereConsider adding a prominent call-to-action on your site (eg. AOL Small Biz) You can find these and other buttons on our logo page

Add a Login with LinkedIn button to your siteGet the code at http://developer.linkedin.com/community/jsapi

Summary of Tools Currently Available

Add the Company Insider and Profile Plugins to article pages

Company Insider allows readers to see how they are connected to companies mentioned in articles

Profile widget displays a person’s public profile on hover-over. Especially useful for publications with articles mentioning company executives

All developer resources (API documentation, FAQ, support forums) are located at http://developer.linkedin.com

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Share button code for web and mobile: https://developer.linkedin.com/publishers

Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication

receive your publisher page, please contact publisher@linkedin.com after integrating the share button

Resources

Thank you