LinkedIn for Brands andBusinesses

Christopher S. PennVice President, Marketing Technology

LinkedIn for Brands andBusinesses

Christopher S. PennVice President, Marketing Technology

Who?

Who?

Why LinkedIn?

Prep Company

Group Intel

AdsInteraction

Measurement

Prep Company

Group Intel

AdsInteraction

Measurement

Do not be shy. It’s a professional network.

ifttt.com

Prep Company

Group Intel

AdsInteraction

Measurement

Company Profile

Products & Services

Adding Products & Services

Multiple Audiences

Social Plugins

Prep Company

Group Intel

AdsInteraction

Measurement

Join appropriate groups.

Power networking: start your own.

Most groups are filled with self promotional spam

Banhammer the spammer

Prep Company

Group Intel

AdsInteraction

Measurement

Research openly

Know what’s going on

Customize your newsfeed

Prep Company

Group Intel

AdsInteraction

Measurement

Company Social Postings

Highly Targeted Updates

When to post?

Metcalfe’s Law

Powering the Corporate Network

Ask.

Be helpful.

Mobilize your team!

Feed Your Network

Prep Company

Group Intel

AdsInteraction

Measurement

Buy your eyeballs

PPC Self ServeSponsored PostsMedia Buys

PPC Self Serve

Sponsored Posts

Media Buys

Prep Company

Group Intel

AdsInteraction

Measurement

The insider secret!

SHIFT Happens

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Stay in touch

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617-779-1800

Hashtag

#linkbiz#vocuswebinar

Q&A

Stay in touch

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617-779-1800