Post on 19-Aug-2015
Marketing Solutions
AUD $100k+ Aged 18 - 3493%
Definition of Affluent Millennials
born in the1980’s to1990’s
net investible assets excluding real estate
hold a graduate degree or higher
Soloist conduct their own research and make
decisions
34%Affluent Millennials seek contentfrom Financial Services brandson Social Media
Top Financial Contentsought by Affluent Millenials
Affluent Millennialsare open to financialofferings from non-financial brands
#1
ContentReviews
EducationalContent
ThoughtLeadership
Affluent MillennialsAUSTRALIA
Validatorconduct their own
research but validate decisions with advisors
50%
52%
How Affluent Millennialsmake investment decisions
40%
#2 #3
Top brandsbeing considered
*GenX = Aged 35 - 49Source: LinkedIn and IPSOS Affluent Millenials Research Study, Sydney, 2015
1 in 3Affluent Millennialsbelieve social networks will be the hub of all their financial information in the future