LinkedIn and the Internship ExperienceIACBE 2014 Annual Conference and Assembly Meeting

San Diego, California | April 8-11, 2014

Janet Staker Woerner | Herzing University

Discussion

• What is LinkedIn?

• Why is LinkedIn important?

• How can LinkedIn be used in higher education?

• Who should use LinkedIn?

• Where should LinkedIn be used?

New Models – New Rules

Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.

What it does

Build a Professional Online Presence: Profile

Add Connections with “Warm” Contacts and Alumni

Research Companies & Industries: Company Pages

Help Undecided Students Explore Opportunities

Find Relevant Jobs and Internships: Student Jobs Portal

©2013 LinkedIn Corporation

Who uses LinkedIn

• 225M+ professionals

• 64% are outside the U.S.

• 30M+ students and recent grads

• 2.9M- companies

• 150+ industries

• Executives from every Fortune 500 company

©2013 LinkedIn Corporation

Unique Experiences+ Unique Relationships+ the Tool (LinkedIn) = POWERBreitbarth, W. (2013). The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group.

• What are your goals?• Research the environment• What adjectives describe you?• Assess the now - SWOT• Create the game plan• Manage your brand http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/

Social Media SkillsEvery professional needs to know

Originator

Builder of channels

RecieverConstructor

Crtitical thinker

Consultant

Individuals

Source: Roland Delser and Sylvain Newton

LinkedInand Internships

How can it be used?

• Required component of the Internship experience

• Students given basic elements of building a LinkedIn account

• Student reviewed and local business people reviewed

• Encouraged to build network for employment in field

Checklist

• Name• Headline• Custom URL• Summary• Experiences• Skills and Expertise• Education• Recommendations• Interests• Groups and Associations• Honors and Awards• Personal Information• CHECK YOUR SETTINGS

Professional photo of student alone

Headline with area of study and/or career ambitions

Keyword-rich summary that includes type of positions student

is seeking

Inclusion of volunteer activities, internships and extra

curricular activities

Recommendations from professors, advisors, internships

Key elements

©2013 LinkedIn Corporation

Benefits for Learners• Increases Learner Engagement

• Increase Collaboration

• Builds networking process

• Reinforces professionalism

• Hones concise and succinct writing skills

• Supports risk taking

• Time Management Skills

• Increase geographic connections (global)

• Cutting edge technology - The Digital Firm

• FUN – It’s what learners do!

©2013 LinkedIn Corporation

Challenges

• Understanding of digital presence• Importance of networking• Faculty resistance• Additional time for preparation• Life long skill

Going forward

• Embed in business courses early

• Across the curriculum

• Digital literacy

References• Astin, A. (1984). Student involvement: a developmental theory for higher education.

Journal of College Student Personnel, 25(4), 297–308.

• Brogan, Chris http://www.chrisbrogan.com/

• Breitbarth, W.C. http://powerformula.net

• Chickering, A. W., & Associates. (1981). The modern

American college. San Francisco: Jossey-Bass.

• Delser, R , and Newton, S.,(2013) McKinsey Quarterly Six social – media skills every leader needs

• Howe, N. & Strauss W. (2000). Millennials rising: The next great generation. NewYork, NY: Vintage Press.

• http://university.linkedin.com/

Image Credits

images.wisegeek.com/grey-laptop.jpg

pom8.com/public/image/linkedin.jpg

tabtimes.com/sites/default/files/LinkedIn%20Promo.jpg

imtdubai.ac.ae/images/contentimg_AccreditationIACBE.jpg

insidefacebook.com/wp-content/uploads2013/08/shutter

stock_130097864.jpg

cockpit4me.de/images/pictures/w7dd9110d2a1b001f4470dae3c71827f/

fotolia_54426049_l.jpg

Contact Information

jstakerwoerner@herzing.edu

@janetfuture

linkedin.com/in/janetstakerwoerner

Design by: Cheyenne Oksuita