Post on 27-Aug-2014
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Welcome to the Webinar:LinkedIn 101 for Business Professionals
Friday, May 9, 2014
LinkedIn is the #1 professional networking site for business professionals. If you're just getting started
on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the
right way, this session is for you.
Let’s Connect: www.linkedin.com/in/brendameller
© 2014 Walsh College
Let’s Learn About LinkedIn• Introductions• LinkedIn 101 for Business Professionals
– Overview– How to Get Started on LinkedIn– Using LinkedIn to find prospects, find a new career, or
market your company– Etiquette and tips to expand your network, techniques to
highlight your expertise, and more • About Walsh College• Q&A from webinar attendees
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© 2014 Walsh College
Introductions
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Assistant Vice President of Marketing
MBA Student
Coffee / Pie / Chocolate Lover
A LinkedIn Ambassador
© 2014 Walsh College
LinkedIn Reminders…• Company rules / policies
• LinkedIn will change… again
• Everyone has a different comfort level
• Listen, learn, consider… then decide
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© 2014 Walsh College
Who are you? Why are you here?
Enter your response in “CHAT”
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© 2014 Walsh College
What is ?
• Professional networking site:– 300 million members in 200 countries*– Every Fortune 500 company*– 89 of Fortune 100 use for recruiting*– Fastest growing: college students and
graduates (39M+)
• “Connections”
www.linkedin.com/in/brendameller 6*Source: LinkedIn.com
NOTE: LinkedIn is technology. Technology is NOT perfect.
© 2014 Walsh College
What’s So Great About LinkedIn (as it applies to business)?
Virtual rolodexPurely professionalWorking professionals and in transitionCompanies and people3 degrees of connectionsDemonstrate your expertise
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How to Get Startedon LinkedIn
8www.linkedin.com/in/brendameller© 2014 Walsh College
© 2014 Walsh College
Three Areas(for beginners)
1. Create a FREE Account2. Build Your Profile3. Invite and accept connections
9www.linkedin.com/in/brendameller
© 2014 Walsh College
A QUICK POLL…
Are you on LinkedIn?No, but there’s a really good reason.
Yes, I already have a LinkedIn AccountYes, I’ve started building my profile.
Yes, I’ve started inviting and accepting connections.I still need help with building my profile.
I still need help inviting/accepting connections.
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1. Create a FREE Account
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• Your connections will see your email address IF you connect• You can associate multiple emails (home, work) to your account
www.linkedin.com/in/brendameller
© 2014 Walsh College
2. Build Your Profile
Pick One: Build Your ProfileOR Invite and Accept Invitations
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© 2014 Walsh College
DO BOTH
Build Your ProfileAND Invite and Accept Invitations
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• Snowball effect• Your profile will always be “in progress”
www.linkedin.com/in/brendameller
© 2014 Walsh College
My suggested profile checklist
1. Photo Professional (no baseball caps, no sunglasses) Pleasant / smiling Head & shoulders
2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase.
3. >10 connections shows you are active
4. Simplified URL
5. Websites: use all 3 links Your company website Blog Association website
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HINT: click “Edit,” choose “Other” and type in description.
© 2014 Walsh College
My suggested profile checklist
6. Professional summary statement
7. Experience
8. Recommendations from 2+ different connections
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© 2014 Walsh College
My suggested profile checklist (continued)
9. Endorsements
10.Groups
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Any Overachievers?
To achieve “All-Star”• Your Industry and Location• An up-to-date Current Position (with
a description)• Two Past Positions• Your Education• Your Skills (minimum of 3)• A Profile Photo• At least 50 Connections
© 2014 Walsh College
TIPS: Character Limits
• Headline: 120 characters• Professional Summary: 2,000 characters• Status Update: 700 on LinkedIn (only 140 if
sharing on Twitter)
Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/
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3. Invite and Accept Invitations
www.linkedin.com/in/brendameller 19© 2014 Walsh College
2. Select name
1. In search box, type in name.
3. Click to “connect”
Inviting Someone to Connect
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ALWAYSALWAYSALWAYS PERSONALIZE YOUR NOTE
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BONUS: be helpful. Create social media karma.
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People Search
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People Search
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Receiving Unknown Invites: Should You Accept?
• Hover over “Accept” and click arrow• Click “Reply (don’t accept yet)• Reply with Hi (firstname), Thanks for the invite. Have we met?
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© 2014 Walsh College
Six Tips for Business Professionals(beginners)
1. Join “Groups” on LinkedIn2. Offer recommendations3. Click to “endorse” skills4. Add LinkedIn URL to your email
signature, résumé, business card 5. Update Your Status Frequently6. Using LinkedIn by Need Type7. Visit Help
24www.linkedin.com/in/brendameller
© 2014 Walsh College
A QUICK POLL…
Which areas interest you most?(select all that apply)
Using “Groups” EffectivelyRecommendations
EndorsementsStatus Updates
LinkedIn Help
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Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL
number (not toll free) and charges may apply, depending on your calling plan.
1. Join “Groups” on LinkedIn
Associations
1. Join groups where you have professional memberships.
2. Join college, alumni groups, former employers.
3. Join professional interest groups to network with like-minded professionals in your industry.
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Industry Groups
2. Recommendations = Highly Visible Kudos
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give someone in your network a recommendation.2. Request recommendations. Aim for 2-3 minimum.
www.linkedin.com/in/brendameller 27© 2014 Walsh College
3. Endorsements: Quick, but Telling
1. Consciously endorse someone in your network.2. Review your endorsements.
www.linkedin.com/in/brendameller 28© 2014 Walsh College
Add Skills & Expertise to Your Profile Click to Endorse Your Connections
Endorsements: Change Your Focus, Change Your Results
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October 2013 May 2014
© 2014 Walsh College
4. Add LinkedIn URL to your email signature and business card
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HOW TO ADD LINK?1. Go into your email and find the link to adjust your
account settings. Typically this is referred to as “Email Signature”
2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller
© 2014 Walsh College
5. Update Your Status Frequently
Your status
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1. Update your status TODAY.
2. Update your status once per week.
© 2014 Walsh College
Suggested Status Updates• Conferences, workshops, etc. attended• Job opening at your company, in your network• Industry news item• Company items: news, blog posts, enews• Business tips / your expertise and passion• Networking or other professional events you
plan to attend• BONUS: Tips you’ve learned on LinkedIn
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© 2014 Walsh College
A QUICK POLL…
Interest by Area? Using LinkedIn to Find Prospects
Using LinkedIn to Find a New CareerUsing LinkedIn to Market Your Company
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Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL
number (not toll free) and charges may apply, depending on your calling plan.
© 2014 Walsh College
6. Using LinkedIn to Find Prospects
• If you’re initiating…relationship first, connect second
• If they’re seeking you… be ON LinkedIn– Answer questions in groups, add keywords to your
profile– Recommendations, endorsements– Go where your sales leads are (Groups, etc.)
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© 2014 Walsh College
6. Using LinkedIn to Find A New Career
• Modify broadcast settings
• Tap into your network for “warm” introductions
• Jobs Board
• Groups
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6. Using LinkedIn to Market Your Company
• Company Page
• Groups
• LinkedIn Ambassadors
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7. Visit “HELP” on LinkedIn
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© 2014 Walsh College
Q&A – LinkedIn Bloghttp://15minutesadayonlinkedin.blogspot.com/
• Shhh.... Hiding Profile Updates
• Getting Started on LinkedIn for the Graduating High School Student
• LinkedIn for Executives: How Do You Stack Up?
• Is Your Company on LinkedIn? It Should Be.
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© 2014 Walsh College
A QUICK POLL…
Any Walsh Affiliations?
Walsh student or alumniFuture Walsh student
EmployerAttended a Walsh Event
I Like Your Yellow Pad CommercialsNone of the above (But I will connect with Brenda on LinkedIn)
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About Walsh College
© 2014 Walsh College
Live. Breathe. Business. A Leader in Business Education
• All-business college offering business and related IT programs: undergraduate, graduate, certificate
• Private, not for profit business college with costs comparable to public institutions
• Founded in 1922• Fully accredited
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Professor Lee Meadows speaking to an MBA class.
© 2014 Walsh College
The Walsh Experience
• Flexible scheduling designed for working professionals: nights and weekends
• Support: – Academic Advisors– Instructors and Faculty– Career Services– Student organizations / networking
• Reputation Matters: Ask Around
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© 2014 Walsh College
Across Metro Detroit and Online
• Campuses based in southeast Michigan
• Many degree programs offered entirely online
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Troy Campus
Novi Campus
University Center Locations
www.walshcollege.edu/facebookwww.walshcollege.edu/linkedin
www.twitter.com/walshcollege
© 2014 Walsh College
Employers Seek Walsh
The Numbers:• More than 1,000 companies recruited in 2012-13
academic year.• More than 2,300 job opportunities posted through Career
Services during the 2012-13 academic year.
Free Recruitment Services• Intern, entry-level, and experienced executives• Access more than 4,000 students and 22,000 experienced
alumni• Most are working professionals offering experience and
targeted business competencies
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© 2014 Walsh College
Career Fairs and Presentations• Two career fairs per year
– May (Novi)– September (Troy)
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• Company presentations and career Information tables
• Inquire about assistance with job descriptions or salaries
Over 90 employers attract hundreds of Walsh students and
alumni to the bi-annual career fairs
© 2014 Walsh College
Q&A
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Brenda MellerAssistant Vice President of Marketingwww.linkedin.com/in/brendameller