Post on 08-May-2015
description
10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog
Table of Contents:
Complete Your Profile 1
3 Be Active
Join Targeted Groups4
Create a Group 5
Build Your Connections2
Table of Contents:
Engage with Your Network6
8 Share Blog Post with Individuals
Follow LinkedIn Influencers 9
LinkedIn Share Button10
Write Engaging and Interesting Content7
Complete Your Profile1
Complete Your Profile
1
2
3
Personal profile: Make a completed personal profile, with a friendly, professional headshot.
Include a link to your blog and website in both your business and personal profile.
Business profile: Make a welcoming, trust-building business profile that succinctly tells who you are.
Hootsuite has a cool company profile and personal profile for CEO Ryan Holmes
Build Your Connections2
Build Your Connections
1Search and connect with co-workers, business partners, alum, email contacts, customers and social media followers on LinkedIn.
2
3
Use LinkedIn like a rolodex - when you network with someone in person, connect with them on LinkedIn.
The more connections you have, the more people will see your LinkedIn status updates.
Send a personal note when connecting with people on LinkedIn
Be Active3
Be Active
1 Make status updates a few times a week, to build trust and increase your click through rate (CTR).
2
3
Create a calendar reminder to stick to a schedule.
Post links directly to your blog, and to other people’s content.
Well known social media blogger, Brian Honigman posts his own articles, and links to others too, such as with breaking news updates.
Join Targeted Groups4
Join Targeted Groups
1 There are over 1.5 million LinkedIn groups, many of which offer incredible networking opportunities.
2
3
Search for groups, and assess which ones would be of value for your business.
Join groups that have genuine engagement, and reach your niche.
Create a Group 5
Create a Group
1Create your own group if you can’t find a specific networking, or want a new one.
2
3
Make a theme for your group, create guidelines, and invite participants.
With your own group, you can be seen as an industry leader in your niche.
Engage with Your Network6
Engage with Your Network
1Networking on LinkedIn is like networking offline too - be conversational and engaging by asking questions and responding to comments.
2
3 Use LinkedIn tools like polls to create interactive content about your blog.
Engage in your groups to become a top influencer.
Expand your network by commenting and conversing on groups.
Write Engaging and Interesting Content7
Write Engaging and Interesting Content
1 Keep your readership interested by consistently writing within your business theme.
2
3
Create attention-grabbing headlines and images, that intrigue your target market to read more.
Host interactive content like contests and sweepstakes on your blog.
Many LinkedIn groups have Promotions tabs. Post your sweepstakes and other offers.
Share Blog Post with Individuals 8
Share Blog Post with Individuals
1Share your blog articles through LinkedIn emails, with personal and segmented messages.
2
3
Use LinkedIn email to communicate relevant articles directly your connections.
Don’t overuse or spam LinkedIn email - you’ll lose trust and brand reputation.
Send article links directly to individuals, when the article is relevant to them
Follow LinkedIn Influencers
9
Follow LinkedIn Influencers
1Follow LinkedIn Influencers to find great articles to share with your LinkedIn network.
2
3
Comment on Influencer articles to engage on their communities.
Get great ideas for your own future blog posts too!
Follow your industry Influencers. In social media, for example, follow Guy Kawasaki .
LinkedIn Share Button10
LinkedIn Share Button
1 Essential: Need LinkedIn share button on all of your blog articles.
2
3
Use the button to share your links with your groups - but just make sure you check your updates directly on LinkedIn too!
Use sidebar buttons on your blog posts to generate even more shares.
Make it easy to share your posts - code in a LinkedIn button on your blog site.
More Resources...
Check out more ways to drive traffic to your blog:
● 12 Effective Ways to Use Facebook to Drive Traffic to Your Blog
● 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog
● How to use Google+ to Promote your Blog (9 tips)● 9 Ways to Use Pinterest to Drive Traffic to Your Blog● The Ultimate Small Business Guide to Social Bookmarking:
Driving Traffic to Your Blog
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