Post on 15-Dec-2014
description
Realities of t
he Market
Place
How to Better Understand the Status QuoCreate a Personal Support System and Professional Network
Power of
Legacy
Many of our Former Employees and Students are Already on LinkedInMore are Being Added DailyCreate Online Partnerships with Former Students and Colleagues
Search f
or
Excellence
Better Understanding of My Discipline Achieving International RecognitionStrengthening the University Brand
Present an informal seminar on how to create and manage your virtual presence in a professional networking environment
Lubbock Christian University’s IT & EQUIP LCU
Linkedin and University Faculty
• A professional networking website• Similar to social networking sites in terms of
design but different in terms the way it is used• Wikipedia describes it as a "gated-access
approach“ for quality and trust• As with all tools, if you are not doing anything
their power is negligible
Linkedin Networks Described
Linkages
• Contact requires either a preexisting relationship, or the intervention of a contact of theirs
• To legacy– Many users currently affiliated with university– Students now see you not only as a friend but as a
professional resource– Linkedin is seen as resource for graduating students
• Create a professional online presence• Gain more traction in popular search engines
Network Hierarchy
Differentiation
– Understanding the status quo • Vocabulary• Popular trends
– Personal support system • Tailored to your needs• Responding to specifically to current activities
Vocabulary & Trends
Personal Support System
Areas of Specialty
Administration Business Operations Business Travel Career and Education Conferences and Event Planning Finance and Accounting Financial Markets Government and Non-Profit Hiring and Human Resources International Law and Legal
Management Marketing and Sales Non-Profit Personal Finance Product Management Professional Development Startups & Small Businesses Sustainability Technology Using LinkedIn
Areas of Further Specialization
• Almost all areas have subspecialties• For Example “Management”:
– Business Analytics– Change Management– Corporate Governance– Labor Relations– Organizational Development– Planning
Striving for Excellence
• Enhancing – Brand Recognition– Contributing to the International Community – Tweaking Research Expertise Relevance
• Caution: Some behaviors items may detract – Trivial information – Inclusion of undergraduates not professionally
situated dilutes the community
Contributing at a National & International Level
References
• Dickeson, R. C. (1999). Prioritizing academic programs and services . San Francisco: Josey-Bass.
• Linkedin Marketing. (June, 30 2008). What is Linkedin?. Retrieved September 22, 2009, from YouTube: http://www.youtube.com/watch?v=IzT3JVUGUzM
• Wikipedia. (2009). Linkedin. Retrieved September 23, 2009, from Wikipedia: http://en.wikipedia.org/wiki/LinkedIn
Realities of t
he Market
Place
How to Better Understand the Status QuoCreate a Personal Support System and Professional Network
Power of
Legacy
Many of our Former Employees and Students are Already on LinkedInMore are Being Added DailyCreate Online Partnerships with Former Students and Colleagues
Search f
or
Excellence
Better Understanding of My Discipline Achieving International RecognitionStrengthening the University Brand
LCU Information Technology & Equip LCU
About the Presenter
• J. D. Wallace ,PhD - Associate Professor Program Coordinator for LCU Communication Dept.
• Currently, authored /coauthored over 50 national and international presentations and publications in the areas of crisis communication, technology-mediated communication, and organizational communication.
• A broad range of consultancies including the Federal Reserve Bank System, Tandberg Inc., Continuity Insights, and Pepperdine University’s Communication Division.