Post on 18-Dec-2014
description
LinkedIn as a Branding StrategyJackie VetranoWeb and Social Media CoordinatorGenesee Community College
@JaclynVetranoJLVetrano@genesee.edu
DisclaimerI am not an expert.
Let’s Define BrandingWhat exactly is it?
Branding
a category of products that are all made by a particular company and all have a particular name
a particular kind or type of something
a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal
But really, what is it?
Product
Logo/Colors
Tagline
Attitude
Customer Service
Website and Social Media
Letters in the Mail
Customer Experience
President of the Company
Advertisements
Where is a brand?
Everywhere.
Self-BrandingThink of 5 words to describe yourself professionally
Your Branding Strategy
Understand your audience
Develop what is appropriate Tagline Logo Colors Packaging
Show it off, and get noticed!
Resume
Video
Bonsai Plant
Portfolio
Paper Weights
Kittens
Business Cards
Stationary
Glitter Cannons
Pens
*Remember your audience
Bring Your Branding OnlineUsing social media to your advantage
Consistency is Key
Your name
Branding materials (Logo, Tagline, etc.)
Past experiences and jobs updated
Your attitude/language
It shows you care!
Your LinkedIn ProfileYou created a username, now say cheese!
Your headline and summary
Remember your brand
Highly searchable – use key words in your field
Your headline is not your job!
Summarize your professional self What do you do? Where would you like to be? What will get you there?
The endless resume
Past working experiences Accurate dates of employment Description of responsibilities in the past tense Visuals if possible Reccomendations
Projects, Awards, Organizations Complete description
Skills Endorsements
Some Examples
http://www.linkedin.com/profile/view?id=28162784
http://www.linkedin.com/pub/paul-maloney-cec-personal-chef-estate-manager/45/16/655
http://www.linkedin.com/pub/aisha-campbell/42/1a8/310
Don’t forget to edit your URL!
The Next StepYou have your profile, now what?
Worthwhile connections
Focus on your field
Alumni network
Connection greeting “I am interested in learning more about your current job” “We met at the GCC Networking event, I would like to
continue our discussion.” “I am interested in discussing your company with you”
Get in a group
Most groups are public
Ability to interact with professionals in the field Join in the conversation
Industry groups
Find a Job and Apply!
Specific Keywords
Working radius
Use your connections!
“Jobs you may be interested in” Keep your resume updated! Email alerts
Etiquette
Be polite!
Customized requests to connect
Polite requests for introductions
Appropriate comments on updates
What to Post
Pictures of cats
Articles
Updates regarding your intended field
Your trip to Disney
Updates to your Resume
Pictures with filters or blur options
Questions for professionals
Ur super totally hottttt boyfriend! xoxo ~**
What to Post
Pictures of cats
Articles
Updates regarding your intended field
Your trip to Disney
Updates to your Resume
Pictures with filters or blur options
Questions for professionals
Ur super like, totally hottttt boyfriend! Xoxo ~**
That’s better.
Questions?@JaclynVetranoJLVetrano@genesee.edu