LINCOLN HIGH

SCHOOL Commercial

Art Class Ist Unit Overview

TYPOGRAPHY The letters or text

A Picture’s Worth 1000 Words

They say……….

Can a WORD Evoke

UbetchaYESA 1000 ideas?

Yepum

TYPOGRAPHY

TYPOGRAPHY

I get it now!

What Are the PROJECTS? Researching the Origins of Letters Analyzing the Qualities of Commercial Art Learning about the Careers in Commercial

Art Creating Your Own Designs

HISTORY of Writing

The Origins of Letters Letters and Languages

New Testament fragmentsecond century AD

Rounded script second century AD

Infinity

Ou-Yang Hsun, Tang Dyn. Regular Style

The practice of calligraphy is a part of many schools of Buddhism, where it is a form of worship or meditation.  The artist above is a Zen priest-calligrapher, who engages in the "Way of the Brush" as a meditative discipline.  In Japan, calligraphy has traditionally been executed on the floor.

Monk Huai Su, Tang Dyn. Grass Style

THE LINDISFARNE GOSPELS7th CenturyThe British Library, London

Art NouveauMagazine Cover

INTERPRETING Published Text

What you READ What you SEE What you INTERPRET

Let’s try one.1st you will see the ad…….

Then you will see the product

Guess in between!

ESPN Magazine, June 11, 2001, p.93

Let’s try another one!

How About MAKING

our own ART? Original Refined Correct Neat Labeled Saved

Tell Us About YOU First Name, Last

Name, Nickname, Initials?

Choose Font, Style, Color

Arrange Spacing, Composition

ANALYZE Familiar Published Designs

Collect a Minimum of 10 Examples Share and Sort with Class

What ?Where?When?

DESIGN the 27th Letter

REDESIGN a Famous Logo

Select Your Idea Research History of

Logo Design Three Ideas -

ALL GOOD!

Who are Some DESIGNERS Who Use Text?

Milton Glaser

Children’s Television Network

Another DESIGNER Who Uses Text?

Paul Rand (d.1996)

Create An Original

ONEONE Word Message

Choose An Abstract Word Make Three Versions You Choose Best Class Verifies What Makes The Difference?

Joe HumpalT Shirt DesignLHS, 2001

Create a “MIXED” Message Opposite words

YESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYES

YESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYES Joe Humpal

Create a GREETING CARD

Choose a Slogan, Truism, Qoutation

Explain it through Text Design

What about

WORDS in

Fine ART?

Who are Some ARTISTS Who Use Text?

Jenny Holtzer Stuart Davis Barbara Kruger Christopher Wool Ed Ruscha

Jenny Holtzer

QuickTime™ and aGIF decompressor

are needed to see this picture.

Stuart Davis

BarbaraKruger

Christopher Wool1989

Ed Ruscha1989

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Ed Ruscha 1993North Carolina Museum of Art

TypographyPower Point Show Designed

by

Rose Kotwas

Lincoln High School

BIBLIOGRAPHYhttp://www.logoi.com/notes/greek_alphabet.html

http://www.manuscriptcollection.com/acatalog/FulF-LIN03.JPG

http://www.mica.edu/lotusmoon/

http://www.nga.gov/feature/nouveau/teach/slide_12fs.htm