18.03.2010.

Library 2.0 services at University library

in Belgrade

Adam SofronijevićUniversity library ’’Svetozar Marković’’

Belgrade, Serbia

18.03.2010.

Library 2.0 services at University library in Belgrade

Library 2.0 ?

Library 2.0 services at University library in Belgrade

Facebook (examples, threats, opportunities)

Twitter

Youtube

Library 2.0 services in Serbia

Research 2007

Overview 2010

Enterprise 2.0

18.03.2010.

Library 2.0 services at University library in Belgrade

WEB 2.0

LIBRARY 2.0 ENTERPRISE 2.0patrons employees

18.03.2010.

Library 2.0 services at University library in Belgrade

Granovetter, M. (1973). The Strength of Weak Ties. American Journal of Sociology. 78(6), 1360-1380

Habib, M. (2006). Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodolog. A Master’s Paper for the M.S. in L.S degree. Chapel Hill, North Carolina, USA: School of Information and Library Science of the University of North Carolina at Chapel Hill.

Mcafee, А. (2009). Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges. Harvard Business School Press

18.03.2010.

Library 2.0 services at University library in Belgrade

Strong ties

Weak ties

18.03.2010.

Library 2.0 services at University library in Belgrade

Patrons – Library 2.0

Strong ties – Customer Relationship Management

Weak ties – Promotion

Employees – Enterprise 2.0

Strong ties – Groups, temas

Weak ties – Networking

18.03.2010.

Library 2.0 services at University library in Belgrade

Library 2.0 describes a subset of library services designed to meet user needs caused by the direct and peripheral effects of Web 2.0.

(Habib, 2006)

Services Based on Web 2.0 ConceptsUsing a Web 2.0 Service for Providing Library ServicesServices in Response to Cultural Effects of Web 2.0Services in Response to Environmental Effects of Web 2.0

18.03.2010.

18.03.2010. www.facebook.com/UNILIB

18.03.2010.

18.03.2010.

http://twitter.com/UBSM

18.03.2010.

18.03.2010.

www.youtube.com/UBSMBeograd

18.03.2010.

University library ’’Svetozar Marković’’ FB activities:

General

profile

page

Art Centerprofilegroup

18.03.2010.

What do we do?

Keep the profile clean!

18.03.2010.

Linking page and profile.

Quiz.

Events.

18.03.2010.

Hi Univerzitetska Biblioteka,

Here is this week's summary for the Facebook Page: Univerzitetska bibliotekaSvetozar Markovic

+32 Fans this week (1,235 total Fans)0 Wall posts, comments and likes this week (10 last week)622 Visits to your Page this week (575 Visits last week)

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

Library 2.0 services at University library in Belgrade

Web 2.0 awereness and usage in libraries research – Serbia 2007.

- Original questionaire

demograpics, awerness and private usage, business oriented usage

- 42 librarians from Serbian libaraies

No correlations.

Facebook non existant.

Almost no business usage.

18.03.2010.

Library 2.0 services at University library in Belgrade

Web 2.0 awereness and usage in libraries research – Serbia 2007.

- blogs, forums

23% lurking,

10% possibility for author

- youtube

55% using

-IM clients

15% using

18.03.2010.

Library 2.0 services at University library in Belgrade

Web 2.0 awereness and usage in libraries research – Serbia 2007.

-Business related

7% aware of library realted authoring

3% authored on library related issues through forums

-Preferences

95% wished for additional education on Web 2.0

90% wanted a Web 2.0 platform for his/hers library

18.03.2010.

Library 2.0 services at University library in Belgrade

Library 2.0 services – Serbia March 2010.

-Serbian national library

-Belgrade city library

-Other public libraries

-Librarians - intrapreneurs

18.03.2010.

18.03.2010.

18.03.2010.

18.03.2010.

Library 2.0 services at University library in Belgrade

Enterprise 2.0 in Serbian libraries

Possibilities:

Fostering intra group comunicaton.

Email reduction.

Structural holes bridging – Belgrade University LIS fragmentation.

Fostering communication inside librarian community.

University library in Belgrade, blog, Google apps.

18.03.2010.

18.03.2010.

18.03.2010.

Library 2.0 services at University library in Belgrade

Conclusions

Web 2.0 technologies are present in Serbian libraries.

Mostly user oriented for promotion and networking.

Some activities on Enterpsise 2.0 implementation.

18.03.2010.

Library 2.0 services at University library in Belgrade

Conclusions

Foster intrapreneurship.

Enterpise 2.0 implementation.

Design and implement advanced Library 2.0 services.

18.03.2010.

Library 2.0 services at University library in Belgrade

Thank you!sofronijevic@unilib.bg.ac.rs