Post on 02-Aug-2020
15th EAHIL Conference Knowledge, Research, Innovation ... e-Health Aoife Lawton MLIS ALAI, Systems Librarian Health Service Executive IRELAND
Welcome!
Learn about the Visibility Improvement Plan Gain a snapshot of the visibility of your library
& your visibility as a librarian Get ideas for increasing visibility & impact Apply visibility checklist to your library &
yourself Create a profile for the library & librarian
what works in outreach? how to measure impact librarian's services? Empowerment, management & training skills; how to make useful connections within the hospital for the library increase visibility to PHDs, mentors, professors; work with external and internal partners; how to demonstrate value of librarians in research issues; increase remote users; visibility overall; new ways to get attention; marketing; recognition for subject librarians; outreach get new ideas to engage with busy health professionals
1. You will get out of this workshop what you put in so please participate!
2. Remember that learning can be fun
3. Sit beside someone you do not know
Talk in pairs about what you think …visibility is
[Noun] “The state of being able to be seen” “The degree to which something has attracted general attention; prominence” “The state of being important, famous, or
noticeable” (Oxford English Dictionary, 2016)
Library
Librarian
LIBRARY Know where the library is (recognise by name/reputation/to see) Understand what the library does (services) Value library services
LIBRARIAN Know who you are (including all staff of the library i.e. recognise you by name or to see) Understand what you do (activities) Value what you do
High visibility is when people (stakeholders & users)..
Having visited a third of England’s 151 library services, Sieghart stressed that many who express strong views about libraries often have not been to one in years. They have little concept of the modern library, and so libraries have an image problem. People need to understand what libraries do, said Sieghart, and also what they could do in the future. Source: http://www.pls.org.uk/news-events/n-300714-william-sieghart-libraries/
STAKEHOLDER [Noun] “A person with an interest or concern in something, especially a business”. Select 5 of your key stakeholders for analysis
Name Group/dept or individual
Level of interest / impact / influence
How can this stakeholder assist the library?
What factors may contribute to this stakeholder resisting the library?
What level of responsibility or accountability does this stakeholder carry for the library?
What is the level of dependency between this stakeholder and the library?
How will communication with this stakeholder be best managed?
What processes for engagement are required?
Finance
High
Allocate funding
Overspend
Medium
High
Monthly reports
Frequent Communication
Human Resources
Medium
Approve Policies
Lack of clarity of role/value of LIS
High
Low
Monthly reports (absenteeism, performance etc.)
Manager meetings & Memos
IT Dept
Low
Enable technologies
Library not seen as a priority when compared to other Depts
Low High Through Library & IT Management channels
Demonstrate % of LIS budget spent on IT
Public Health
Medium
Be an advocate / champion / provide feedback & co-create
Slow LIS delivery processes i.e. not ‘lean’ e.g. doc supply
Low High (e-journals & expertise etc.)
Personal contact Participation in PH meetings
CEO
High
Champion (endorse OA policy & awards)
Lack of understanding of LIS & low priority
Low Low Once a year (low frequency but 1 key message)
Formal. Presentation to Board 1x a year
….over to you
LIBRARY How visible is your
library?
LIBRARIAN How visible are you?
LIBRARY Start with signage Marketing Plan &
Branding (Logo, tagline/vision & mission)
VIP (Visibility Improvement Plan)
LIBRARIAN Do not fear! Carry out
skills audit and start from there..
LIBRARY Carry out a SWOT
analysis Concentrate on quality
improvement (PDSA) Needs assessment – talk
to your users & find out what they need
LIBRARIAN Concentrate on areas
where you scored least and work on improving those
Get outside the library! Market your skills & build
awareness Identify champions
LIBRARY Launch a value
statement & reader charter
Act on suggestions received from users
Gather routine feedback Enter for awards
LIBRARIAN Concentrate on quality
improvement Examine areas where
you scored less & improve on those
LIBRARY Share your success Publish about your good
practice
LIBRARIAN Share your story on
theinvisiblelibrarian.com Spread your success &
ideas Give presentations at LIS
conferences to spread the knowledge
When you are back in work check how your perception (score) compares with your stakeholders your users
Set a target to increase your visibility
Short-term (next 6-12 months) Medium-term (12-24 months) Long-term (3+ years)
Current Score
6-12 month target
12-24 month target
3+ year target
Librarian
Library
CORE SERVICE/ACTIVITY
PRIORITY RATING (P1, P2, P3)
AUXILIARY SERVICE/ACTIVITY
PRIORITY RATING (P1, P2, P3)
Vision Improvise Strategic Plan Implement Be proactive Inform Lift Speech Improve Tailor You can do it!
Caring for the Coast
Giuse et al. (2013) Strategically aligning a mandala of competencies to advance a transformative vision, JMLA 101(4) 261-267
Read all about it
Identify core activity
Gather data & feedback
Analyze data, identify gaps
in Quality
Plan response to needs that
are SMART
Implement changes
Assess impact of changes
communicate
It's all about the user & user experience (UX)
“Whether or not libraries will be useful and valued by users
depends on the relationship between librarians and users”
Mr Choy Fatt Cheong, University Librarian, Nanyang Technological University
Complete the visibility checklist (s)
Examples of good practice
“NIH to position the NLM as a unifying force in biomedicine that promotes and accelerates knowledge generation, dissemination and understanding in the United States and internationally.”
Dunne, Mary. Revealing your value through meaningful messages. Journal of EAHIL 2015; Vol. 11 (4): 6-10
“We improve peoples health and wellbeing by facilitating effective, evidence based practice” OR “We help you connect with the people and resources you need for best practice”
4 AREAS: Discovery, Access, Use & Infrastructure
Library Annual Report in 2013/14
Available at http://lib-sh.lsuhsc.edu/node/9
Embedded on VLE/relevant org. spaces
Examples of good practice
Independent website / Blog
X Factor!
Holland, Matt “Six tips for managing your professional online profile” July 2014 http://www.cilip.org.uk/blog/six-tips-managing-your-professional-online-profile
Feloni, R. “11 Things You Should Be Doing On LinkedIn But Probably Aren't” March 2014 http://www.businessinsider.com/how-to-make-the-most-of-linkedin-2014-2?IR=T
University of Cambridge Judge Business Library “Getting the most out of LinkedIn” July 2013 https://www.youtube.com/watch?v=STUaf0WSmPQ
LISWiki Chat Reference Libraries http://liswiki.org/wiki/Chat_reference_libraries & http://libsuccess.org/index.php?title=Online_Reference
LSU Health Shreveport Library Annual Report 2014/15 http://lib-sh.lsuhsc.edu/sites/default/files/2015_AR_2015_09_14.pdf